This document outlines Paul O'Brien's presentation on the top 10 most valuable and overlooked features in Google Analytics. It discusses using a single tracking code, creating views/profiles, filtering views, segmentation, campaign tracking, goals, events, remarketing, experiments, and annotating reports. O'Brien emphasizes that while sometimes boring, analytics is important for business and helps track marketing and innovation results. He offers to help attendees add him to their Google Analytics accounts to help analyze their data.
5. #InnovationWeek2014
@seobrien
Because the purpose of business is to
create a customer, the business
enterprise has two–and only two–
basic functions: marketing and
innovation.
Marketing and innovation produce
results; all the rest are costs.
Marketing is the distinguishing, unique
function of the business.
18. #InnovationWeek2014
@seobrien
Track only blog post commenters
See loyal visitors with high repeat rate
Dig into long tail key word traffic
Index and estimate impact of word of mouth
Monitor high value customers
23. #InnovationWeek2014
@seobrien
Make sure Source and Medium = GA's All Traffic
Source = facebook.com not Facebook
Medium = cpc not Paid
Source is from where it came, not a platform
Mailchimp, Marketo = email
Adroll, Outbrain, etc.
Think of medium as format
Email formats: newsletter, DRIP, blog feed
Site formats: cpc, tweet, sponsored post, 300x250
seobrien.com/?utm_source=facebook.com&utm_medium=cpc&utm_campaign=right_news_feed_10%25off