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Eight Steps of Negotiations
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Prepare
Argue
Signal
Propose
Package
Bargain
Close
Agree

Negotiation steps
by Kinshook Chaturvedi, Manager Signal & Train Control at DELHI METRO
RAIL CORPORATION LIMITED on May 19, 2011
PREPARE








Prepare carefully well in
advance
Prepare for
negotiations and not
defending
Be ready for
opportunities
Reconsider your
preparation items
Five key areas of preparation






Objectives
Information
Concessions
Strategy/Style
Tasks
Preparation- objectives
 Define

what outcome you want to achieve
from the negotiation- ISSUES
 The realistic expectation against each issuesINTEND
 Minimum acceptable position on intendsMUST ACHIEVE or AVOID
 What is the ideal outcome you want – WISH
LIST
Step 1-Preparation- Objectives
 Do

the same for your opponent – ISSUES,
INTEND, MUST ACHIEVE & WISH LIST

 As

negotiations progress keep your
objectives under constant review: are they
still realistic? Should your INTEND be
boosted by a few WISH LIST items? Should
you move on an INTEND to protect a MUST?
Elements of Negotiations
 VALUES
 POSTION
 NEEDS
 NEEDS

SATISFIERS
 NEEDS BLOCKERS
VALUES
 Deeply

held preferences that shape our goals
and means to fulfill them. Transmitted
through socialization and enduring. Values
are shared and often culture specific . Values
create needs that we want to fulfill.
POSITIONS
 An

opening demand that the negotiator
believes will satisfy need.

 Positions

can be changed in skillful
negotiations
NEEDS
 Needs

are specific in a negotiation , but are
derived from the values we hold. They have
to be dug out by skillful questioning and then
a suitable need satisfiers can be used to
move the negotiation forward .

 If

we are not clear about our needs we may
bargain away some thing we value
NEED SATISFIERS
 These

bring focus to the negotiation and
create a positive environment , which can
then be used to change positions
NEED BLOCKERS
 They

are threatening and do not lead to
collaborative negotiations
Tactics of Negotiation
 ATTACK-

creates negative energy
 EVADE- can be used meaningfully
 INFORM- clears the environment
 OPEN- helps in understanding needs
 UNITE- build rapport – Emphasize common
ground- reframe – propose solutions
PREPARATION- Information
 Research

both parties
 Analyze the basis of power for both
 Do SWOT for both
 Prepare questions in advance
 What is the BATNA of the opponent
 What is their awareness in regard to your
issues and needs
 Brutally admit to assumptions and biases
BATNA- Best Alternatives in a
Negotiation Agreement
 Ideal----------------------------------A

 Intend---------------------------------B
Negotiations Zone

 Must

avoid--------------------------- C
PREPARATION- Concessions
 Where

can we be flexible?
 What concessions can we make?
 What can we give in order to what we want –
TRADE
 What value the concessions have to the other
party?
 What will you ask in return?
PREPARATION-Strategy
 Keep

it SIMPLE and FLEXIBLE
 Avoid confusing strategy ( means) with
objectives ( objectives)
 E.g. Take the train ( strategy ) to London
(objectives ). If you meet a “ gate “ adjourn or
reconsider .
Understand the preferred
styles of each other
 DEFERENTIAL-

Respect and Hierarchy

 SUBSTANTIVE-

Material issues

 RELATIONAL-

Trust and good faith

 PROCEDURAL-

Agenda and rules
Understand your personal
style
 IMAGINATIVE-

creative , intuitive, integrative

and inspiring
 FACTUAL- clear, focused, informed , verify
 RELATIONAL- solve conflict,listen,
encourage, listen and maintain relations ,
constructive
 ANALYTICAL- logical and process oriented
 EVALUATIVE- weigh , measure and moniter
PREPARATION- Tasks


Leader- conducts the negotiation, gives information, expresses
opinions, makes proposals, trades concessions.



Summarizer- asks questions to test understanding, draws
attention to , clarifies , summarizes to buy thinking time, confirms
areas of disagreement and agreement . Does NOT give personal
opinions, information's, and concessions,
Observer- watches, listens, records and tries to understand the
motivation , concerns, priorities, & inhibitions,


STEP 2- ARGUE
 It

is an opportunity to –










Exchange information
Review issues
Structure expectations
Test assumptions
Probe motives
Explore opportunities
Identify inhibitions, & chinks
Influence, persuade & inform
Review sanctions & concessions
STEP 4- Signal
 Signals

indicate change in stance
 They are verbal or non verbal
 When opponent moves from absolute to
qualified statements it is a signal
 Listen , reward, expand and confirm signal
 Signals indicate when to make a proposal
What are qualified statements
 Can

you explain the reasons?
 Suppose I agree to that what can you offer?
 Which aspects are you unhappy with?
 Why is it important?
STEP 5- PROPOSE- ENTRY
OFFER
 Open

realistically- entry offer
 A realistic proposal is based on facts that
support the proposal
 Address the key issues & your intend list
 Matches the other parties BATNA
Making proposals
 Propose

– Explain – Summarize
 Invite response
 If you have to modify the proposal the
secondary proposal is tentative
 If there is a grievance suggest a solution
RECIEVING PROPOPSALS










Never interrupt
Question – clarify – summarize
Response could be No- this gives the other party the
initiative.
If Yes- Are you missing an opportunity to add some
thing from your wish list?
Instant counter proposal- leads to haggling and
arguments
Adjourn- gives time to consult and think
Detailed response – encourages repackaging, to
make the proposal more acceptable
Considered counter proposal- best response
TRY TO GIVE THEM WHAT THEY WANT ON YOUR
TERMS
More about proposals
 If

you are asked to concede something from
your intend list then add something from your
wish list
 Remember the strengths of your proposal
 Proposal set the agenda
 A proposal beats arguments
STEP 6 - Package







Packaging adjust the variable without increasing the offer in
order to make the proposal more acceptable
If you have opened realistically then you may reach a deal
without making any adjustment or concessions.
In order to do get more out of the other identify inhibitions and
interests and address the package to them.
If you use a competitive stance likelihood of identifying needs
about inhibitions are low , so use a cooperative stance
Proposals are solutions to needs
Think creatively about all the variables or services while
packaging
Styles of Negotiations










Co operative
Long term relationship
Voluntary relationship
Trust
Private and informal
Tolerance of others views
Emotional detachment
Skilled negotiations
Win - win











Competitive
on recurring transactions
Mandatory relations hip
Suspicion
Public and formal
Intolerance of others
Emotional involvement
Poor negotiators
Win lose
Step 7- Bargain


Bargain is any trading activity , You can bargain at any
stage of the negotiation:
For information
For concessions
For signals
For time’ for the deal






The fundamental rule in bargain is TRADE. You should
always have an answer to the question “ What did you
get in return?
Be prepared to concede in areas of lesser importance to
gain in areas of greater importance
Put an unreasonable price to an unreasonable demand
Step 8- CLOSE


Trial closure is useful device for drawing out issues.



Ask “ Are you saying if I agree to both of those items you will be
satisfied?” - this insures if there are hidden issues they will
emerge



What is the most important closing opportunity – a minor
question that the other party asks about your proposal e.g. –
“does that include delivery ?” or “ Would that be back dated?”



If both parties are happy


Closing concessions should be :
Conditional ( on the deal)
Specific
Small



Don’t get greedy



Agree



Agree to what is agreed- any ambiguity gets cleared up easily
When to go for adjournment
 When

you feel you need to reconsider your
objectives
 New critical information emerges
 Your strategy is over taken
 Stuck in circular argument
 When you need time to repackage
How to make adjournments
 Summarize

the position the negotiation has

reached
 Withdraw to a private place and discuss with
your team before breaking away
 Agree on a new meeting date
 Give home work to the other party

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Negotiationsteps 110519055410-phpapp01

  • 1. Eight Steps of Negotiations         Prepare Argue Signal Propose Package Bargain Close Agree Negotiation steps by Kinshook Chaturvedi, Manager Signal & Train Control at DELHI METRO RAIL CORPORATION LIMITED on May 19, 2011
  • 2. PREPARE     Prepare carefully well in advance Prepare for negotiations and not defending Be ready for opportunities Reconsider your preparation items
  • 3. Five key areas of preparation      Objectives Information Concessions Strategy/Style Tasks
  • 4. Preparation- objectives  Define what outcome you want to achieve from the negotiation- ISSUES  The realistic expectation against each issuesINTEND  Minimum acceptable position on intendsMUST ACHIEVE or AVOID  What is the ideal outcome you want – WISH LIST
  • 5. Step 1-Preparation- Objectives  Do the same for your opponent – ISSUES, INTEND, MUST ACHIEVE & WISH LIST  As negotiations progress keep your objectives under constant review: are they still realistic? Should your INTEND be boosted by a few WISH LIST items? Should you move on an INTEND to protect a MUST?
  • 6. Elements of Negotiations  VALUES  POSTION  NEEDS  NEEDS SATISFIERS  NEEDS BLOCKERS
  • 7. VALUES  Deeply held preferences that shape our goals and means to fulfill them. Transmitted through socialization and enduring. Values are shared and often culture specific . Values create needs that we want to fulfill.
  • 8. POSITIONS  An opening demand that the negotiator believes will satisfy need.  Positions can be changed in skillful negotiations
  • 9. NEEDS  Needs are specific in a negotiation , but are derived from the values we hold. They have to be dug out by skillful questioning and then a suitable need satisfiers can be used to move the negotiation forward .  If we are not clear about our needs we may bargain away some thing we value
  • 10. NEED SATISFIERS  These bring focus to the negotiation and create a positive environment , which can then be used to change positions
  • 11. NEED BLOCKERS  They are threatening and do not lead to collaborative negotiations
  • 12. Tactics of Negotiation  ATTACK- creates negative energy  EVADE- can be used meaningfully  INFORM- clears the environment  OPEN- helps in understanding needs  UNITE- build rapport – Emphasize common ground- reframe – propose solutions
  • 13. PREPARATION- Information  Research both parties  Analyze the basis of power for both  Do SWOT for both  Prepare questions in advance  What is the BATNA of the opponent  What is their awareness in regard to your issues and needs  Brutally admit to assumptions and biases
  • 14. BATNA- Best Alternatives in a Negotiation Agreement  Ideal----------------------------------A  Intend---------------------------------B Negotiations Zone  Must avoid--------------------------- C
  • 15. PREPARATION- Concessions  Where can we be flexible?  What concessions can we make?  What can we give in order to what we want – TRADE  What value the concessions have to the other party?  What will you ask in return?
  • 16. PREPARATION-Strategy  Keep it SIMPLE and FLEXIBLE  Avoid confusing strategy ( means) with objectives ( objectives)  E.g. Take the train ( strategy ) to London (objectives ). If you meet a “ gate “ adjourn or reconsider .
  • 17. Understand the preferred styles of each other  DEFERENTIAL- Respect and Hierarchy  SUBSTANTIVE- Material issues  RELATIONAL- Trust and good faith  PROCEDURAL- Agenda and rules
  • 18. Understand your personal style  IMAGINATIVE- creative , intuitive, integrative and inspiring  FACTUAL- clear, focused, informed , verify  RELATIONAL- solve conflict,listen, encourage, listen and maintain relations , constructive  ANALYTICAL- logical and process oriented  EVALUATIVE- weigh , measure and moniter
  • 19. PREPARATION- Tasks  Leader- conducts the negotiation, gives information, expresses opinions, makes proposals, trades concessions.  Summarizer- asks questions to test understanding, draws attention to , clarifies , summarizes to buy thinking time, confirms areas of disagreement and agreement . Does NOT give personal opinions, information's, and concessions, Observer- watches, listens, records and tries to understand the motivation , concerns, priorities, & inhibitions, 
  • 20. STEP 2- ARGUE  It is an opportunity to –          Exchange information Review issues Structure expectations Test assumptions Probe motives Explore opportunities Identify inhibitions, & chinks Influence, persuade & inform Review sanctions & concessions
  • 21. STEP 4- Signal  Signals indicate change in stance  They are verbal or non verbal  When opponent moves from absolute to qualified statements it is a signal  Listen , reward, expand and confirm signal  Signals indicate when to make a proposal
  • 22. What are qualified statements  Can you explain the reasons?  Suppose I agree to that what can you offer?  Which aspects are you unhappy with?  Why is it important?
  • 23. STEP 5- PROPOSE- ENTRY OFFER  Open realistically- entry offer  A realistic proposal is based on facts that support the proposal  Address the key issues & your intend list  Matches the other parties BATNA
  • 24. Making proposals  Propose – Explain – Summarize  Invite response  If you have to modify the proposal the secondary proposal is tentative  If there is a grievance suggest a solution
  • 25. RECIEVING PROPOPSALS          Never interrupt Question – clarify – summarize Response could be No- this gives the other party the initiative. If Yes- Are you missing an opportunity to add some thing from your wish list? Instant counter proposal- leads to haggling and arguments Adjourn- gives time to consult and think Detailed response – encourages repackaging, to make the proposal more acceptable Considered counter proposal- best response TRY TO GIVE THEM WHAT THEY WANT ON YOUR TERMS
  • 26. More about proposals  If you are asked to concede something from your intend list then add something from your wish list  Remember the strengths of your proposal  Proposal set the agenda  A proposal beats arguments
  • 27. STEP 6 - Package       Packaging adjust the variable without increasing the offer in order to make the proposal more acceptable If you have opened realistically then you may reach a deal without making any adjustment or concessions. In order to do get more out of the other identify inhibitions and interests and address the package to them. If you use a competitive stance likelihood of identifying needs about inhibitions are low , so use a cooperative stance Proposals are solutions to needs Think creatively about all the variables or services while packaging
  • 28. Styles of Negotiations          Co operative Long term relationship Voluntary relationship Trust Private and informal Tolerance of others views Emotional detachment Skilled negotiations Win - win          Competitive on recurring transactions Mandatory relations hip Suspicion Public and formal Intolerance of others Emotional involvement Poor negotiators Win lose
  • 29. Step 7- Bargain  Bargain is any trading activity , You can bargain at any stage of the negotiation: For information For concessions For signals For time’ for the deal    The fundamental rule in bargain is TRADE. You should always have an answer to the question “ What did you get in return? Be prepared to concede in areas of lesser importance to gain in areas of greater importance Put an unreasonable price to an unreasonable demand
  • 30. Step 8- CLOSE  Trial closure is useful device for drawing out issues.  Ask “ Are you saying if I agree to both of those items you will be satisfied?” - this insures if there are hidden issues they will emerge  What is the most important closing opportunity – a minor question that the other party asks about your proposal e.g. – “does that include delivery ?” or “ Would that be back dated?”  If both parties are happy
  • 31.  Closing concessions should be : Conditional ( on the deal) Specific Small  Don’t get greedy  Agree  Agree to what is agreed- any ambiguity gets cleared up easily
  • 32. When to go for adjournment  When you feel you need to reconsider your objectives  New critical information emerges  Your strategy is over taken  Stuck in circular argument  When you need time to repackage
  • 33. How to make adjournments  Summarize the position the negotiation has reached  Withdraw to a private place and discuss with your team before breaking away  Agree on a new meeting date  Give home work to the other party