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Company Profile




     Presented by

    Patrick Le Gentil
Table of Content

         Slide No.        Title

              2.          Table of Content
              3.          Introduction
              4.          Who we are...
              5.          Our Doctrine...
              6.          What we do...
              7.          What we do...
              8.          What we do...
              9.          What we do...
              10.         What we do...
              11.         Our References...
              12.         Our Product Partners
              13.         Design and Engineering
              14.         Our Project Phases
              15.         Our Approach & Methodology
              16.         Our Project Controls
              17.         Integration & Commissioning
              18.         Training & Support


Thursday, 15 March 2012           Page 2
Introduction


                                              Against a backdrop driven by technology,
                                          goaded by competition and restrictive deadlines,
                          we are a specialised firm which has successfully earned a reputation to make a
                                    significant difference to our clients automation experience.



                           This customer-focussed orientation has been derived through our extensive
                                       expertise, experience and commitment to quality,
                                          in combination with the like minded support
                                           of that of our partners and team members.



                    This has continually placed us at the very forefront of ‘choice’ when selecting a system
                                      integrator which genuinely delivers to expectation


                                            Welcome to the Al Asbab Experience




Thursday, 15 March 2012           Page 3
Who we are...




       Al Asbab is an Emarati owned company, based in Dubai Studio City which is uniquely positioned to offer leading edge,
       yet pragmatic media and automation solutions.

       In the past five(5) years we have serviced the commercial, marine, military, communications, corporate, hospitality, as
       well as, high profile residential sectors.

       Al Asbab features a complete process to better understand our client's requirements and aspirations.

       Following a thorough needs analysis, we thereafter focus on conceptual system design, engineering, integration,
       installation, training and system maintenance.

       To achieve this we have forged collaborative relationships with leading global brands and local distributors to provide
       comprehensive and functional solutions.

       By selecting the best of breed in products and by bringing together the leading names in the media, communication
       and automation world, we allow our clients to take advantage of the best the market has to offer with all the necessary
       design considerations.

       Being able to work in this manner, allows a completely bespoke solution to be created, one that meets every
       requirement without exception.



Thursday, 15 March 2012        Page 4
Our Doctrine...




                                                    Vision
                          Provide value by surpassing expectation of the deliverables


                                                    Mission
            Deliver functional projects which bring about an amazing user experience, without
                            compromise to dependability & ease of operability




                                               Corporate Objective
                 Realise the vision and deliver on the mission on time, on budget, with the necessary
                           level of attention to detail to meet impeccable quality standards




Thursday, 15 March 2012        Page 5
What we do...



       Our services include the Consultancy, Project Management, Design and System Integration for:
             IT , Communications, Automation and Audio Visual Solution
             Custom Control System Programming
             Security, Voice, Data, Mobile and Satellite Networks
             Meeting Place Automation and Video Conferencing
             Physical Security Information Management
             Remote Access Systems Information Management
             Commercial Buildings, Vessels and Domestic Estates Automation




Thursday, 15 March 2012         Page 6
What we do...




                                   Vessels and Motor Yacht Automation
Thursday, 15 March 2012   Page 7
What we do...




                                   Building Automation and Home Theatres
Thursday, 15 March 2012   Page 8
What we do...




                                   Meeting Place Solutions
Thursday, 15 March 2012   Page 9
What we do...




                                    Integrated Security Solutions
Thursday, 15 March 2012   Page 10
Our References...

                          Luxury Yacht Dubawi
                          Design, project management,
                          Installation, testing & commissioning                           Luxury Yacht My Dubai
                                                                      Consultation for AV and Interactive TV Systems
                                                                   Consultation for network and security assessment

                          Motor Yacht Dubai Shadow
                          Design, project management,
                          Installation, testing & commissioning
                                                                                                       Media One
                                                                                    System design and consultation

                          Motor Yacht Dubai Magic                                                    Tender release

                          Design, project management,
                          Installation, testing & commissioning



                                                                                                           Atlantis
                          Luxury Villas                           Design consultation for in room automation and AV
                          Home theater Conversions
                                                                              Consultation for network and security
                          Multi-room Entertainment System
                          Home Automation Systems



Thursday, 15 March 2012          Page 11
Our Product Partners




Thursday, 15 March 2012   Page 12
Design and Engineering

        Engineering
        Our engineers go to work, designing cable layouts,
        reviewing equipment specification and placement,
        assessing space, power needs and ventilation
        requirements. CAD drawings are produced to fully
        document          the    projects         development     and
        communication with the Buyer and designers.
        Equipment         integration    and      function   is   also
        determined and documented for programming. This
        is done for centralized systems and for Local and
        Hybrid systems.




Thursday, 15 March 2012                 Page 13
Our Project Phases


        Our Typical Project Phases
        Our projects have typically several phases which are coordinated and integrated with the overall
        project planning of the Buyer. Please find below an overview of the different phases.

                                              WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 WK 7 WK 8 WK 9 WK 10 WK 11 WK 12
                   Proposal
                   Design and Planning
                   Engineering
                   Materials Handing
                   Fit out and Installation
                   Programming
                   Testing
                   Documentation
                   Changes
                   Commissioning & Training

                                                     Our Typical Project Timelines
              A project of this nature generally goes over an 8 – 12 week period to complete the physical works ,
               subject to aesthetic materials selection and availability . In saying that, there are some long lead
           items such as furniture which need to be ordered and imported as they are not conventionally stocked
                                                              in-country.
Thursday, 15 March 2012           Page 14
Our Approach & Methodology




                                                        Resources

                                            +                          Approach &
                                                                       Methodology



                                                               Know - How




                          …are key to ensure the success of any project!

Thursday, 15 March 2012   Page 15
Our Project Controls


                                   Quality does not occur by accident!!!

                                                        PLANNING
                          BUDGET                                                      PROCESS
                                                    CHANGE CONTROL

                                                     RISKS and IMPACT

                                                    GOVERNANCE

                                                    COMMUNICATIONS

    TIME                            RESOURCES         GAP ANALYSIS          SYSTEMS                 PEOPLE

                                                CONSOLIDATE OPPORTUNITIES

                                                       REPORTING



                            ...Effective project controls are required...
Thursday, 15 March 2012            Page 16
Integration & Commissioning


         Systems Integration Services
         We offer fully integrated design & engineering, development, audit & survey, finance, procurement, manufacturing,
         installation, project management, training, support & maintenance Services covering our vast scope of trade...



           Our staff includes:

           Engineers and Designers - Multi Competencies

           Business Managers

           Project Managers

           Network and Systems Programming Specialists

           Site Supervisors

           Maintenance Technicians

           Administrative Staff



         Al Asbab’s services can be deployed a staggering range of venues - be it inside a home, in an office, or on board a
         Mega yacht. Our expertise with diverse systems and solutions, and our experience with a wide ranging body of clients allow us to
         work with equal ease in the hospitality, leisure, marine and maritime industries, and with a range of entities.
         What is more, apart from new installations, we also work on existing systems with a view to upgrade and/or expand them, using the
         latest equipment and contemporary technology.



Thursday, 15 March 2012           Page 17
Training & Support


     Training
     Sometimes, the completion of a project signals the start of operational challenges.
     With this in mind and to eliminate the smallest fears, we ensure the most diligent follow-up care to all the systems we
     install, through customised ‘preventative maintenance and service agreement plans’. Apart from sourcing and
     implementing the world’s most reliable products and services, we also provide much needed local support, both during
     the process of installation/ integration, and well after it is completed. Irrespective of whether your system is newly
     installed or merely upgraded, our agreements and the end-user training sessions we provide go a long way in keeping
     your system optimised for long.


     After Sales and Maintenance
     The knowledge of users’ expectations is a major subject for an integrator of technological solutions. Our
     maintenance teams are available in proximity of UAE sites to ensure a perfect follow-up of the installations and delivered projects.


     Preventive Maintenance
     We visit all achieved projects under maintenance contract several times a year and thus detect potential case of breakdowns, then we act
     immediately.


     Corrective Maintenance
     A hot line number is available when a contract is signed. It is thus possible to get the breakdown fixed right before an important event on board or
     the departure of Ship. The telephone assistance service avoids operating errors of first level and enables to fix many problems by telephone
     diagnosis or external data-processing. Technicians’ intervention starts in the event of breakdown.




Thursday, 15 March 2012             Page 18
Growth and Diversity
      After five(5) successful years as a specialist system integrator we are now leveraging on our experience and
                             investing in our future through growth and synergistic diversity .




                                                                  • Information
                                                      Security
                                                                    Protection



                                                            User       • End User
                                                           Device        Behaviour and
                                                           Mngmnt        Experience



                                                     Integrated   • Turnkey Private
                                                      Business
                                                      Solution      Cloud Services



Thursday, 15 March 2012    Page 19
Al Asbab Profile 4

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Al Asbab Profile 4

  • 1. Company Profile Presented by Patrick Le Gentil
  • 2. Table of Content Slide No. Title 2. Table of Content 3. Introduction 4. Who we are... 5. Our Doctrine... 6. What we do... 7. What we do... 8. What we do... 9. What we do... 10. What we do... 11. Our References... 12. Our Product Partners 13. Design and Engineering 14. Our Project Phases 15. Our Approach & Methodology 16. Our Project Controls 17. Integration & Commissioning 18. Training & Support Thursday, 15 March 2012 Page 2
  • 3. Introduction Against a backdrop driven by technology, goaded by competition and restrictive deadlines, we are a specialised firm which has successfully earned a reputation to make a significant difference to our clients automation experience. This customer-focussed orientation has been derived through our extensive expertise, experience and commitment to quality, in combination with the like minded support of that of our partners and team members. This has continually placed us at the very forefront of ‘choice’ when selecting a system integrator which genuinely delivers to expectation Welcome to the Al Asbab Experience Thursday, 15 March 2012 Page 3
  • 4. Who we are... Al Asbab is an Emarati owned company, based in Dubai Studio City which is uniquely positioned to offer leading edge, yet pragmatic media and automation solutions. In the past five(5) years we have serviced the commercial, marine, military, communications, corporate, hospitality, as well as, high profile residential sectors. Al Asbab features a complete process to better understand our client's requirements and aspirations. Following a thorough needs analysis, we thereafter focus on conceptual system design, engineering, integration, installation, training and system maintenance. To achieve this we have forged collaborative relationships with leading global brands and local distributors to provide comprehensive and functional solutions. By selecting the best of breed in products and by bringing together the leading names in the media, communication and automation world, we allow our clients to take advantage of the best the market has to offer with all the necessary design considerations. Being able to work in this manner, allows a completely bespoke solution to be created, one that meets every requirement without exception. Thursday, 15 March 2012 Page 4
  • 5. Our Doctrine... Vision Provide value by surpassing expectation of the deliverables Mission Deliver functional projects which bring about an amazing user experience, without compromise to dependability & ease of operability Corporate Objective Realise the vision and deliver on the mission on time, on budget, with the necessary level of attention to detail to meet impeccable quality standards Thursday, 15 March 2012 Page 5
  • 6. What we do... Our services include the Consultancy, Project Management, Design and System Integration for: IT , Communications, Automation and Audio Visual Solution Custom Control System Programming Security, Voice, Data, Mobile and Satellite Networks Meeting Place Automation and Video Conferencing Physical Security Information Management Remote Access Systems Information Management Commercial Buildings, Vessels and Domestic Estates Automation Thursday, 15 March 2012 Page 6
  • 7. What we do... Vessels and Motor Yacht Automation Thursday, 15 March 2012 Page 7
  • 8. What we do... Building Automation and Home Theatres Thursday, 15 March 2012 Page 8
  • 9. What we do... Meeting Place Solutions Thursday, 15 March 2012 Page 9
  • 10. What we do... Integrated Security Solutions Thursday, 15 March 2012 Page 10
  • 11. Our References... Luxury Yacht Dubawi Design, project management, Installation, testing & commissioning Luxury Yacht My Dubai Consultation for AV and Interactive TV Systems Consultation for network and security assessment Motor Yacht Dubai Shadow Design, project management, Installation, testing & commissioning Media One System design and consultation Motor Yacht Dubai Magic Tender release Design, project management, Installation, testing & commissioning Atlantis Luxury Villas Design consultation for in room automation and AV Home theater Conversions Consultation for network and security Multi-room Entertainment System Home Automation Systems Thursday, 15 March 2012 Page 11
  • 12. Our Product Partners Thursday, 15 March 2012 Page 12
  • 13. Design and Engineering Engineering Our engineers go to work, designing cable layouts, reviewing equipment specification and placement, assessing space, power needs and ventilation requirements. CAD drawings are produced to fully document the projects development and communication with the Buyer and designers. Equipment integration and function is also determined and documented for programming. This is done for centralized systems and for Local and Hybrid systems. Thursday, 15 March 2012 Page 13
  • 14. Our Project Phases Our Typical Project Phases Our projects have typically several phases which are coordinated and integrated with the overall project planning of the Buyer. Please find below an overview of the different phases. WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 WK 7 WK 8 WK 9 WK 10 WK 11 WK 12 Proposal Design and Planning Engineering Materials Handing Fit out and Installation Programming Testing Documentation Changes Commissioning & Training Our Typical Project Timelines A project of this nature generally goes over an 8 – 12 week period to complete the physical works , subject to aesthetic materials selection and availability . In saying that, there are some long lead items such as furniture which need to be ordered and imported as they are not conventionally stocked in-country. Thursday, 15 March 2012 Page 14
  • 15. Our Approach & Methodology Resources + Approach & Methodology Know - How …are key to ensure the success of any project! Thursday, 15 March 2012 Page 15
  • 16. Our Project Controls Quality does not occur by accident!!! PLANNING BUDGET PROCESS CHANGE CONTROL RISKS and IMPACT GOVERNANCE COMMUNICATIONS TIME RESOURCES GAP ANALYSIS SYSTEMS PEOPLE CONSOLIDATE OPPORTUNITIES REPORTING ...Effective project controls are required... Thursday, 15 March 2012 Page 16
  • 17. Integration & Commissioning Systems Integration Services We offer fully integrated design & engineering, development, audit & survey, finance, procurement, manufacturing, installation, project management, training, support & maintenance Services covering our vast scope of trade... Our staff includes: Engineers and Designers - Multi Competencies Business Managers Project Managers Network and Systems Programming Specialists Site Supervisors Maintenance Technicians Administrative Staff Al Asbab’s services can be deployed a staggering range of venues - be it inside a home, in an office, or on board a Mega yacht. Our expertise with diverse systems and solutions, and our experience with a wide ranging body of clients allow us to work with equal ease in the hospitality, leisure, marine and maritime industries, and with a range of entities. What is more, apart from new installations, we also work on existing systems with a view to upgrade and/or expand them, using the latest equipment and contemporary technology. Thursday, 15 March 2012 Page 17
  • 18. Training & Support Training Sometimes, the completion of a project signals the start of operational challenges. With this in mind and to eliminate the smallest fears, we ensure the most diligent follow-up care to all the systems we install, through customised ‘preventative maintenance and service agreement plans’. Apart from sourcing and implementing the world’s most reliable products and services, we also provide much needed local support, both during the process of installation/ integration, and well after it is completed. Irrespective of whether your system is newly installed or merely upgraded, our agreements and the end-user training sessions we provide go a long way in keeping your system optimised for long. After Sales and Maintenance The knowledge of users’ expectations is a major subject for an integrator of technological solutions. Our maintenance teams are available in proximity of UAE sites to ensure a perfect follow-up of the installations and delivered projects. Preventive Maintenance We visit all achieved projects under maintenance contract several times a year and thus detect potential case of breakdowns, then we act immediately. Corrective Maintenance A hot line number is available when a contract is signed. It is thus possible to get the breakdown fixed right before an important event on board or the departure of Ship. The telephone assistance service avoids operating errors of first level and enables to fix many problems by telephone diagnosis or external data-processing. Technicians’ intervention starts in the event of breakdown. Thursday, 15 March 2012 Page 18
  • 19. Growth and Diversity After five(5) successful years as a specialist system integrator we are now leveraging on our experience and investing in our future through growth and synergistic diversity . • Information Security Protection User • End User Device Behaviour and Mngmnt Experience Integrated • Turnkey Private Business Solution Cloud Services Thursday, 15 March 2012 Page 19