3. S U S T A I N A B L E M U L T I F U N C T I O N A L K I C T H E N 6 5 +
SHARED KITCHEN CONCEPT
Innovation Camp, Copenhaguen JULY, 2013
SØNDERBORG WELCOME EXPERIENCE
Participatory Innovation course FEB-JUNE, 2013
UNIVERSITY OF SOUTHERN OF DENMARK
ENTREPRENEURSHIP AS SOCIAL INTERCATION
Business Profile course FEB-JUNE, 2013
UNIVERSITY OF SOUTHERN OF DENMARK
BRIGHT GREEN TOURISM
Design for Complexity course APRIL, 2013
UNIVERSITY OF SOUTHERN OF DENMARK
01
03
05
09
07
INTERACTIVE PEACE MONUMENT concept
Sønderborg Multicultural Society JULY, 2013
4. Throughout 5 days of an intense Innovation Camp realized in July
of 2013 in Copenhagen, 5 groups were formed. 7 students from
different programs and universities of the baltic countries (Denmark,
Latvia, Lithuania, Finland and Sweden) were put together with the
purpose to develop a multi-functional and sustainable kitchen
for elderly people (65+). From the second day, a business group
interested in theme of each team joined to ensure their potential for
implementation.
The “Shared Kitchen Concept” was created by my group driven by
the relevance of the social interaction. In short, the concept brings
a combination of a service and a product that working together
empower any person (independent of the limitations that come with
age) to cook together in and outdoor.
SHARED KITCHEN CONCEPT
Innovation Camp, Copenhagen JULY, 2013
01 PatríciaLima Portfolio | Projects 2013 SHARED KITCHEN CONCEPT
5. THE TEAM
AAP IHO
Tallinn University of Technology
MAGDALENA BLASZKA
Poznan University of Life Sciences
MATISS ZVAIGZNE
Art Academy of Latvia
ADAM MAJEWSKI
Poznan University of Life Sciences
PATRÍCIA LIMA
University of Southern Denmark
ROKAS GIRULIS
Alytus Jotvingiai Gymnasium
PAIVI SIPPOLA
Lahti Institute of Design
PETTER OLSSON
Gottenborg University, HDK
FAMILIES
SENIOR GROUPS
SENIORS
SERVICE PROVIDER
SHAREDKITCHEN
www
CUSTOMERS
contract the service
take part in a event
app
website
physically
TRANSPORTATION
AND SETTING UP
KEY
PARTNERS: Furniture manufacturers
Event managers
Food/product suppliers
Municipalities
Assemblage/transportation
KITCHEN
KITCHEN
+
FOOD
OR
knownstrangers
ACTIVE
PARTICIPATION
PASSIVE
PARTICIPATION
THE SERVICE
Our target customers are families, senior clubs as well as individual
elderly. They might be people who participate either in preorganised
event or they may cook their meals for themselves only.
There is a variety of options for contracting our service. Among
them we can distinguish traditional contact or through the website
application. Within the service customers are provided with
transportation, food, all kind of kitchen modules and cleaning
THE PRODUCT
The product allows to organize an event regardless of the
number of participants. In other words, it can be used by
different number of people and in different occasions. This
is possible thanks to the modularity and simplicity of the
modules.
The strongest value is that elderly people can share a
meaningful experience during the whole process of
preparing and eating their meals. Customers can then
cook their favourite dishes anywhere.
The product is flexible enough
to organise shared cooking
for elderly from a senior club
as well as for elderly from
neighbourhood. If the solution
proves to be a successful
way to improve elderly social
lives, there will be a chance
to spread the idea of shared
cooking to a global scale.
This is how the innovative
approach to kitchen can turn
out to be the movement. By
doing so, we believe that we
can change the meaning of
a kitchen for 65+ and also
make it sustainable and
really needed.
THE CONCEPT
As designers we are aware that European societies are ageing. By 2050,
one in a five people in developing countries is going to be at the age of
60. This will have a significant effect on the products and services. There
is a lot of challenges in order to manage and fulfill needs of this new
target group.
Based on the Abraham Maslov’s psychological theory of needs
hierarchy, social needs as belonging, love, affection are essential.
Relationships and interaction elderly with others help to fulfill their
needs for companionship and acceptance. Consequently, it contributes
to improved involvement of (elderly) people in social or community.
Nowadays we experience the rapid development of technology and, in a
result, people constantly are being provided with the solutions that allow
them to keep in touch with others. Today we can easily make a virtual
connection with our friends and family via tablets, smartphones etc. no
matter where we are. Regardless of the role of advanced technology, the
value of meeting real people is priceless.
Taking this into consideration, our goal was to generate an idea that
ensures the need for new products and what is more important, it will
create opportunities to improve the quality of elderly people social life.
That is why in the center of our innovative kitchen solution is user.
On the other hand there is still a business space to be filled with products
that will make the idea complete.
PatríciaLima Portfolio | Projects 2013 SHARED KITCHEN CONCEPT 02
6. INTERACTIVE PEACE MONUMENT concept
Sønderborg Multicultural Society JULY, 2013
This project has started up in an award with the goal to create ideas to improve the tourism in
Sønderborg. The winners (Palle Ericksen and Richardt Nielsen) have proposed a peace monument
that somehow would be built in the water, could be interacted by people and would be placed both in
Sønderborg and in Flensburg.
Few months later I was hired to further develop the idea coming up with a concept that is simple to
implement and meanigful for the city. My main contribution so far has been to shape the concept
through a water fountain that would spread water from top to bottom, forming a stable courtain of
water in what projections could be set. An interactive system (that includes physical stations, a website
and an app) is also part of the development of this concept.
While I am working on the argument for the proposal of the concept, Behnam Chaboki (my partner
in this part of the project) is working on a scale prototype. The next step is to present the proposal for
key future partners in Sønderborg to move the project towards its possible implementation.
03 PatríciaLima Portfolio | Projects 2013 INTERACTIVE PEACE MONUMENT CONCEPT
8. SØNDERBORG WELCOME EXPERIENCE
Participatory Innovation course FEB-JUNE, 2013
UNIVERSITY OF SOUTHERN OF DENMARK
As part of the course called “Participatory Innovation”, a group of students from the programmes
IT Product Design and Innovation & Business worked on a project that aimed to improve the
newcomers’ experience in Sønderborg.
The project has used techniques as “Cultural Probes” (borrowed from the Etnography field of study),
Co-creation workshop (that invited different profiles of users to generate ideas together with us),
“personas”, “customer journey map”, among others.
The final solution was expressed in a event that brought together danes and foreigners. A sort of
labyrinth placed downtown on 31st of May and 1st of June provided different thematic rooms
where people could experience and talk about danish food, language and activities (sport, art and
culture) in Sønderborg (also through games). Two partners were the key for the approval and real
implementation of this project: “Sønderborg Erhvervs- og Turistcenter” and “Sønderborg Multicultural
Society.”
05 PatríciaLima Portfolio | Projects 2013 SØNDERBORG WELCOME EXPERIENCE
10. ENTREPRENEURSHIP AS SOCIAL INTERACTION
Business Profile course FEB-JUNE, 2013
UNIVERSITY OF SOUTHERN OF DENMARK
This project aimed to explore how entrepreneurs work with innovation; to explore and develop
attention points in understanding entrepreneurship as social processes of interaction between people.
Through interviews and engagement with entrepreneurs and key stakeholders, their actual social
practices and the influence on the progress as innovators were explored. It was focused on a new local
activity in Sønderborg named the I-factory which has within a year gathered almost 40 entrepreneurs.
We treated entrepreneurship as socially constructed through local interactions between players and
identify key themes in these interactions within the organisation, such as leadership, becoming part of
the initiative and trust/mistrust.
To do so we have conducted presential and virtual interviews as well as workshops that aimed to
understand the collaboration between entrepreneurs. As a result we created a short video, a report
with strategic recommendatios for improvement as well as an academic paper approved for the
CINET-Conference (to be presented in Amsterdam, Nov-2013)
07 PatríciaLima Portfolio | Projects 2013 ENTREPRENEURSHIP AS SOCIAL INTERACTION
12. BRIGHT GREEN TOURISM
Design for Complexity course APRIL, 2013
UNIVERSITY OF SOUTHERN OF DENMARK
The purpose of Bright Green Tourism has been to discover ways to increase public interest
in visiting Sønderborg with a unique focus on connecting both tourism and sustainable energy.
Collaborating with SET Sønderborg and Project Zero, the Bright Green Tourism expanded to include
other stakeholders inviting input and feedback from many other local businesses such as: the
Sønderborg Municipality, SDU Sønderborg and SDU Kolding, Universe, Servodan, Joltech, Shopping
Hovedstaden and iFabrikken.
As part of a the IT Product Design course at SDU Sønderborg, the intended outcome of this two week
project, was to present possible directions for the stakeholders to develop and work with further.
09 PatríciaLima Portfolio | Projects 2013 BRIGHT GREEN TOURISM
16. STRATEGIC DESIGN
professional
BRAZIL, 2011
INNOVATION LAB DIAGNOSTICS
MJV - Tecnology and Innovation company
São Paulo, SP, Brazil.
August, 2011
DESING THINKING
WORKSHOPS (90’)
MJV - Tecnology and Innovation company
São Paulo, SP, Brazil.
October, 2011,
INNOVATION TRAINING
TO A BANK TEAM
MJV - Tecnology and Innovation company
São Paulo, SP, Brazil.
September, 2011
REINTEGRATION OF PRISIONERS
INTO THE LABOR MARKET
Design Possível (Non-Governamental Organization)
São Paulo, SP, Brazil.
December, 2011
13 PatríciaLima Portfolio | OTHER PROJECTS
18. RECENT PUBLICATIONS
VISUALIZING COMPLEX INFORMATION
THROUGH TANGIBLE TOOLS
Participatory Innovation Conference 2013 -
Lahti, Finland
June 19, 2013
This paper presents a concern regards to how
information can be processed in a simple way
in order to reach a common understanding
between stakeholders. It suggests that a
combination of visualization and tangibility
might facilitate collective sense making of
complex information. To do so, the paper
explores the discussions of Business Tangible
Models and Visual Representations. It also
brings into play a study case conducted by a
team of consultants in an IT Department of a
multinational organization. Finally, it discusses
how the understanding presented could be used
to help consultant professionals to quickly be
acquainted with projects and organizations that
they have never worked with before, this way
reaching a shared understanding of complex
information by stakeholders with different roles
and backgrounds.
CREATING AN INNOVATION MODEL
THROUGH A PARTICIPATORY
DESIGN PERSPECTIVE
Participatory Innovation Conference
2012, Melbourne, Australia www.
pin-c2012.org/
January 12, 2012
The purpose of this paper is to explore the
challenges of engaging stakeholders in a
co-creation process to bring an innovation
culture into their daily working routine.
This paper presents a case study, from a
design consultancy point of view, in which
an ethnographic research and collaborative
activities were conducted. Through this
case, we discuss the role of the design
team, also named design consultants, in
organising and facilitating this process. The
findings of the study contributes to the
field of participatory innovation because of
its reflection on the challenges and issues
of engaging stakeholders, with different
interests and backgrounds, in the design
process.
FLOW: Tangible
Tool to Facilitate
Design Processes
Proceeding of SiD-
ER’13
April 10, 2013
This paper presents an
understanding of how
Tangible Models add
value in creating a team’s
Design Process. First
we give a brief overview
of the work been done
in the field of tangible
(business) models and
investigate different kind
of Design Processes
Models. Then the
discussion is driven into
a case study of a tangible
tool to facilitate design
process named “FLOW”.
19. I am a product designer, skilled and enthusiastic about service
design, project management and data visualization.
My passion is to bridge anthropologist viewpoints
with technical areas in order to develop and deliver
meaningful solutions to people.
From a user-driven perspective I seek to work in innovation
teams that combine strategic design and business.
patriciavieiralima@gmail.com
PAST RELEVANT EXPERIENCES
• Service Designer
Proto Partners
(2012 - Sydney, Australia)
• Strategic Designer
MJV Technology & Innovation
(2011 - São Paulo, Brazil)
• Design Researcher
Design Possível (Non-governmental organization)
(2010 - São Paulo, Brazil)
• Industrial Design Intern
Briel - Industria de Electrodomesticos
(2010 - Porto, Portugal)
ABOUT ME
