This is a case study on how I used SEO, Social Media, and a little good fortune to bring thousands of visitors to my blog post about the fake Diwali satellite image of India.
It is a good example of the power of social media, and can be used to help convince the doubters of social at the work place.
7.pdf This presentation captures many uses and the significance of the number...
SEO + Social Case Study | Pathikbhatt.com
1. SEO + Social = Win
Multi-channel Online Marketing Case
Study
Pathik Bhatt
www.pathikbhatt.com
2. pathikbhatt.com
Opportunity Knocked
Satellite image of India at night found on
Facebook
Many discussing it on Facebook & Twitter
Discovered it was fake & Found its source
Tested the following channels:
SEO
Content Creation (Blog)
Link Building (Blog commenting)
Social
Facebook
Twitter
Reddit
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3. pathikbhatt.com
Channels & Tactics: SEO
Keyword Research
Optimized the title tag
Added relevant keyword rich tags
Content Optimization
Answered a question many would have in my post
Added more content about a related topic in the
post
Link Building
Commented on others’ related blog posts with link
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to my site
8. pathikbhatt.com
Channels & Tactics: Social
Overall
Created custom content & images for social sharing
Facebook
Commented on others’ posts about the image
Posted link to my blog
Twitter
Replied to tweets about image
Posted link to my blog
Used TwitPic to share custom images
Reddit
Found appropriate channel on site to post
My site became part of a top comment on related post
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