Brady & morris engg. co. ltd. marketing report

A
Project Report
of

Created by :

Hardik B. Patel
Group M-5
Roll no – 30
Submitted To:

Prof. D.K.SHAH

BHARTIYA VIDYA BHAVAN’S
HBICM

PREFACE

EXPERIENCE IS THE BEST TEACHER

The PGDBM degree course has its own distinguished & unique
solidarity like other professional course. One of its basic
requirements during the study terms for the students of PGDBM
is to undertake a taking knowledge . It is an important part of
the syllabus and study.

The object behind this type of practical training at Post graduate
study is to develop among students feeling of industrial
environment, consciousness and business patterns. Students of
Business management must be well informed by industrial
activities because it is university criteria.

I hope that this report would better serve the need of enriching
& encouraging the practical knowledge at this level.

Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 2

ACKNOWLEDGEMENT

Industrial Knowledge is most important criteria of PGDBM
course. I here by take the opportunity to thankful all of them
specially. I also thankful to the company for their guidance and
assistance sparing their valuable time discussing the several
aspect of management.throgh Electronic Communication.

I have prepared this project on BRADY&MORRIS
ENGG.CO.LTD. as a part of the practical studies. I have tried
to discuss the company’s information details in detail.

I would like to thank our honorable Director Mr. Paavan
Pandit who encourage me to involve in practical studies. I
would also like to thank our kind professor namely Prof.
D.K.Shah, who help me a lot normally and provided me with all
academic and other information.

And lastly, I also express my heart felt thank to some of my
related members and classmates, who were a constant source of
encouragement to me.

Thank You

Patel Hardik B.


HBICM , Group M-5.
Roll no. 30

INDEX
Chap. PAGE
No. TOPICS NO.

A. GENERAL INFORMATION :
1.INTRODUCTION OF COMPANY 7
2.HISTORY OF COMPANY 9

3..MISSION OF COMPANY 10
4.COMPANY INFORMATION 11
5..REGISTRAR AND SHARE TRANSFER AGENT 15
6. CLIENT 16
B. ORGENIZATION INFORMATION:
1.ORGENIZATION STRUCTURE 19
2. .MANAGEMENT 20

C. MARKETING INFORMATION:
1.INTRODUCTION 22
2.MARKETING CONCEPT 23
3.PRODUCT PROFILE 27
4.COMPETITOR 40
5.MARKETING ENVIRONMENT 41
6.MARKETING FUNCTION 42
7.SALES REPRESENTATIVE 43


8.ADVERTISEMENT 43
9.SALES PROMOTION 43
10.GEOGRAPHIC SAGEMENTION 44

12. THEORY OF MARKET RESEARCH & DEMAND 44
FORCASTING

13. THEORY MARKETING SAGEMENTION 46
14. THEORY A DVERTISEMENT 47
15.TARGETING 48
16.PACKAGING 49
17.INTERNATIONAL MARKETING AND EXPORTING 49
18.RESEARCH & DEVLOPEMENT 50
19. SOCIAL ACTIVITY AND AWARDED 51
D. HUMAN RESOURCES MANAGEMENT
1.INTRODUCTION 53
2.HUMAN RESOURCES PLANING 54
3.RECURUITMENT 54
4.PROMOTION 55
5.TIME KEEPING 55
E. CONCULSION 57

F. BIBLIOGRAPHY 59

THANK YOU 60


[A]

GENERAL
INFORMATION


1. INTRODUCTION OF COMPANY :

The full name of company is BRADY & MORRIS
Engineering Co. Ltd.

Brady & Morris Engineering Co. Ltd. a Subsidiary of W. H.
Brady & Co. Ltd. is listed with the Bombay Stock Exchange.

Brady & Morris Engineering Co. Ltd started operations from
Mumbai in 1946 as Brady Engineering Co. Ltd. and has
presence almost all over India in form of Works, Branches and
sales office. Our clients have looked upon us as a reliable
partner for providing customized material handling and
integrated Engineering Solutions, maintaining high standards of
quality with safety conscious Material Handling Equipments
Our operations and engineering partnerships can be summed up
in the following areas
• Manufacture of Material Handling Equipments,
Specialized Components.
• Engineering Construction for Overseas Partners.
• Engineering Solutions in indigenization of Aviation
Support Equipments and Services.
Our prudent Business Policies, Strategic Import practices, well
evolved Technical abilities, Cost effective procurement methods
have given it a niche in the Indian market.

Our corporate axon "Quality our Legacy" reiterates our
obsession with Quality. It instills in us the confidence to


maintain our market edge and share of the growing Indian
Market. We have been accredited with an ISO 9001:2000
Certification and a DGQA Approval (DGQA – is the Quality
Assessment Department of the Central Ministry of Defense).

The production facilities are located in Vatva and Bareja near
Ahmadabad, Gujarat in Western India, Marketing Offices in
all major metros and more than 200 Dealers, Agents and
Sales representatives across the length and breadth of the
country. Plans have been finalized to set up a 3rd Plant for
Engineering Equipments and land has been acquired in
Cuttack, Orissa in Eastern India. This strategic market
presence across the country ensures that customers have easy
access to Bradys Products and Services


2. HISTORY OF THE COMPANY :

1895 - Brady & Morris Engg Co Ltd. was incorporated and
began operations, with its corporate office in Bruce Street,
Mumbai for manufacturing material handling equipments and
engineering (fabrication and assembly) services for overseas
companies

1900 - The company. had set up India's first Textile Dyeing
Plant.
1902 - Further it opened a branch office in Manchester, UK.
1905 - The company had started India's first insurance company.
1907 - The company marketed the first diesel engine
commercially sold in India.

- Further it set up India's first electrically run textile mill in
collaboration with British Westinghouse Electric Company.

1918 - The company had initiated India's the first petrol engine-
driven tram, under the aegis of Nasik Tramway Co.
1920 - The company. constructed 'Brady's Flats' in Colaba,
Mumbai, comprising 10 identical three storied buildings and this
became a landmark for urban and economic evolution of
Mumbai in later days.

2006 - The company had issued bonus shares in the ratio of 1:1
to the shareholders.
2007 - The company's director, Mr. A P Hariani has resigned on
6th July, 2007.

- Company had opted Mr. Gautam Divan as director of the
company in casual vacancy.
- Board of directors of the company had decided to issue bonus
shares in the ratio of 1:2.
2008 - The company had fixed 4th January 2008 as the record
date for the purpose of allotment of bonus shares in the ratio of
1:2.


3. MISSION OF THE COMPANY:

The main objective of the company is establishing themselves as
a market leader in the field of oil exports by rendering efficient
and effective services and total customer satisfaction.

 To provides maximum satisfaction to customers

 To provides welfare to their employees.

 To provides good quality product to the society.

 To increase market share regionally and nationally.

 To improve production efficiency and capacity.

 Maximum development.


4. COMPANY INFORMATION :

NAME OF THE COMPANY:

 BRADY & MORRIS ENGINEERING LTD.

CHAIRMAN:

 P.G. Morarka

TYPES OF THE ORGANIZATION:

 Public limited company

ESTABLISHMENT YEAR:

 This unit is established in 1946

ADDRESS OF THE COMPANY:

 Brady & Morris Ltd.
505, Phase 4,
Naroda road,
GIDC Vatva,
Vatva - 382445
Dist.: Ahmadabad

MAIN OFFICE:

 Brady House,
12/14 Veer Nariman Road Fort,
Mumbai.

REGISTERED OFFICE:

 Company’s Registered Office is located at the
Mumbai.


NATURE OF THE BUSINESS:

 Manufacturer
 Exporter

SUBSIDIARY COMPANY:

 Brady & Morris Engineering co. ltd. a subsidiary of
W.H. Brady & co. ltd. is listed with the Bombay
stock exchange.
BRANCHES:

 NEW DELHI
 AHMEDABAD
 KOLKATA
 CHENNAI
 COIMBATORE

MEMBERSHIP / AFFILIATIONS:

 Company have been accredited with an ISO
9001:2000 Certification and a DGQA Approval
(DGQA is the Quality Assessment Department of the
Central Ministry of Defense).

OFIICE LOCATIONS
1. WorkS
Brady & Morris Engg. Co. Ltd.
Plot no :505, G.I.D.C., Phase IV,

Vatva, Ahmedabad - 382445. INDIA
Phone: 91 - 79 - 25830987, 25890546
Fax: 91 - 79 - 25890549
E-mail: bmeworks@bradys.in

UNIT - II
Plot 326/B Opp Govt Borewell,
Sarsa Kanera Road, Taluka Matar,
Bareja Distt Kheda
2. Registered Office
Brady House
12 / 14 Veer Nariman Road,
Post Box No. 26,
Fort, Mumbai 400 001 (India).
Phone: 91 - 22 - 22048361 - 5.
Fax: 91 - 22 - 22041855.
E-mail: bradymum@bradys.in
3. Branch Office
Delhi
W. H. Brady & Co. Ltd.
14/15 F, Connaught Place,
New Delhi-110 001
Tel No.: 91 - 11 - 23310212, 23357472
Fax: 91 - 11 - 23327231
E-mail: bradydel@bradys.in

Coimbatore
W. H. Brady & Co. Ltd.
P. B. No.2425 No.221, Sathyamoorthy Road,
Ramnagar Coimbatore-641 009

4. Sales Office
Ahmedabad
UNIT - I
Plot no :505, G.I.D.C., Phase IV,
Vatva, Ahmedabad - 382445. INDIA
Phone: 91 - 79 - 25830987, 25890546


Fax: 91 - 79 - 25890549
E-mail: bmeworks@bradys.in
UNIT - II
Plot 326/B Opp Govt Borewell,
Sarsa Kanera Road, Taluka Matar,
Bareja Distt Kheda

Chennai
Killick Towers - Swathi Complex 34,
Venkatanarayana Road Ground Floor, Nandanam,
CHENNAI-600 035.
Tel No.: 91 - 44 - 24310618, 24310509
Fax: 91 - 44 - 24335135
E-mail: bradychennai@bradys.in

Kolkata
Commercial Point, Unit No.-R-3,
6th Floor, 79, Lenin Sarani,
Kolkata-700 013
Tel No.: 91 - 33 - 22272108, 22272089
Fax: 91 - 33 - 22272098
E-mail: bradykol@bradys.in

5. REGISTRARS & SHARE TRANSFER AGENT :

M/s Bigshare Services Pvt. Ltd.
E-2/3, Ansa Industrial Estate,
Saki Vihar Road, Saki Naka,
Andheri (E), Mumbai – 400072.
Tel: 91 - 22 - 28470652, Fax: 28475207
Email: info@bigshareonline.com
Address for Correspondence:


W.H.BRADY & CO. LTD.
‘Brady House’
12/14, Veer Nariman Road,
Fort, Mumbai – 400001.
Tel: 91 - 22 - 22048361 - 65, Fax: 22041855
Email: bradymum@bradys.in, info@bradys.in
Website: www.bradys.in

6. CLIENTS :

Our products are found across the country owing to our diverse
client age almost all sectors across the industry. Majority of our
products are supplied to core manufacturing sectors such as
Automobile and ancillaries, Power, Textiles, Cement, Steel,
Sugar, Other Capital goods manufacturers, General engineering
& fabrication industries, etc. Few of our esteemed clients are
listed below.”


• BHARAT HEAVY ELECTRICALS LIMITED (BHEL)
• CARBORUNDUM UNIVERSAL LIMITED (CUMI)
• BINANI GROUP OF COMPANIES.
• GRASIM INDUSTRIES LIMITED
• ASHOK LEYLAND LIMITED
• HINDALCO LIMITED
• F.L.SMIDTH LIMITED-CHENNAI.
• LARSEN & TUBRO LTD (L&T)
• V.A.TECH LIMITED-CHENNAI
• LNV TECHNOLOGY LIMITED-CHENNAI.
• CHETTINAD CEMENT CORPORATION LIMITED.
• MADRAS CEMENTS LIMITED.
• DALMIA CEMENTS LIMITED.
• JINDAL STEELS LIMITED(JSL)
• MCNALLY BHARAT ENGINEERING LIMITED
• TISCO LIMITED
• ALSTOM PROJECTS (INDIA) LIMITED.
• LUDLOW JUTE MILLS LIMITED.
• BOKARO STEEL PLANT.
• DURAGAPUR STEEL PLANT.
• IISCO LIMITED.
• OCL LIMITED.
• ACC CEMENTS LIMITED.(ACC)
• TATA REFRACTORIES LIMITED.


• GEBR. PFEIFFER (India) PRIVATE LTD
• HIDUSTAN DOOR OLIVER LIMITED.
• ISGEC JOHN THOMPSON.
• GEO MILLER.
• MAIHAR CEMENT
• LURGI INDIA LIMITED.
• RAJSHREE CEMENTS LIMITED
• J.K.WHITE CEMENT LIMITED.
• ESSAR CONSTRUCTION LIMITED.
• ANDHRA SUGAR LIMITED.
• TATA MOTORS LTD.
• TATA CHEMIICALS LIMITED.(TCL)
• GACL LIMITED.
• GHFC LIMITED.
• RELIANCE INDUSTRIES LIMITED. (RIL)
• AMBUJA CEMENTS LIMITED.
• IOC LIMITED.
• BPC LIMITED.
• HPC LIMITED.
• RASHTRIYA METALS LIMITED.
• HUMBOLDT WEDAG LIMITED.
• NATIONAL TEXTILE CORP LTD.

[B]

ORGENIZATION
INFORMATION

1. ORGENIZATION STRUCTURE :

Managing Director

Board Of Director

C.E.O.

HR Manager Manufacturing Regional Manager
Manager

Finance Manager GM Quality
Manager

2. MANAGEMENT :

Name Designation


Kaushik D Shah Director
M K Shah Director
Pavan G Morarka CEO
Pavan G Morarka Chairman / Chair Person
R K Sharma Compliance Officer
S Gowri Shankar COD

[C]


MARKETING
INFORMATION

1. INTRODUCTION

Definition

Marketing can be defined as a social process by which an
individual or group achieves what they need and want in
exchange of values.

Marketing mix

Marketing mix is a tool to design marketing strategies for any
organization. It is having four important elements that is
product, price, place and promotion, which is also known as 4
P’s of marketing. This tool was suggested by McCarthy.

Product

It means is anything which can be offered to market for
attention, acquisition, use and consumption.

Price

It is amount of money has to pay to obtain the product. It
includes discount, term, determination price etc.

Promotion

It means the activities are communicating merits of the product
& persuade target custom to buy it. It includes advertising
personal selling, publicity and sales promotion etc.

Place

It includes company’s activity that makes the product available
to target customer. It includes channel coverage, location,
transportation etc.

2. MARKETING CONCEPT

WHAT IS MARKET ?

Market is the place where buyer are purchased his


Product & sellers are sold his product. Major three concepts are
belonging to market.

(1) Place concept:-

A market may be considered as a convenient meeting
place where buyer seller gathers together for exchange of good.

(2)Area concept:-

It is the economic concept any area providing a set of
price making force may become a market.

(3)Demand concept:-

Today a market is equated with the total demand.
Hence, market Means a group of people having unmet wants,
purchasing power to make their demand effective &the will to
spend their income to fulfill those want. This is considered a
good approach to define a target market Segment. The market
offering must meet fully customer demand .

WHAT IS MARKETING?

“Modern marketing beings with the customers, not
with production cost, sales, technology land market & it ends
with the customer satisfaction & Social well-being under the
market driven economy or customer is boss”


Marketing means an ongoing social process for the
creation & delivery of standards & styles of life.

A social process whereby individuals and group
obtained what they need and want though creating &
exchanging the product & value with other marketing in a core
concept of important needs, wants, demand, all this teams are
defined briefly and what is there prominence in the marketing as
follows.

1 NEEDS:-

Needs is state of felt deprivation for human. There
are various needs like physical needs, social needs, individual
needs, etc. needs is an initial stage for developing demand
which create a needs for producers or a sellers to market their
products.

2 WANTS:-

Needs is state of felt deprivation for human. Culture
and individual personality. It described in terms of objectives
that will satisfy needs when people are exposed to more
products their all desire or want will increase. It a second phase
of demand process or could be said final phase

3. DEMAND:-

Human wants that are backed by butting power at a
particular time for a particular product is call demand for a
product increase or rises only when it is capable price .

4.PRODUCT:-

Any things that can be offered to the market for
attention acquisition. Use or consumption may satisfy a needs
or wants. It includes physical objective, service, persons,
places, organization and ides. Only if a product is available in

the market it demand would be created. Definite product also
could other entities such as places. Experiences, persons,
organization, information and ides.

5.SERVICES:-

Any activity or benefit that a one party cans other to
another that in is essentially intangible & doesn’t result in the
ownership of any thing.

6.VALUE:-

The difference between the value of customer gain
from owning & product & the cost of obtaining the product.

7.SATISFACTION:-

The extent to which a product’s performed matches a
buyer expectation if the product

8. TOTAL QUALITY MANAGEMENT

That perfection as predefined by the TQM is doesn’t highest
quality he gave.

1. PRODUCTION CONCEPT:-

The philosophy of customers will favor production that will available and
highly affordable that management should therefore focus on improving
and distributions efficiency.


2. PRODUCT CONCEPT:-

The idea that customer will favor that offer the most quality, performance
feature & that can be organization should there devote its energy to
making continuous product improving. A detail version of new product
idea starts in meaningful consumer terms.

3. SELLING CONCEPT:-

The idea the consumer will not buy enough of the organization product
unless the organization undertakes the large scale and promotion efforts.

Factors Existing Selling Profit
Product promotion through sales

The idea that the organization should determines the needs, wants,
and interest of target market & delivery the desire satisfaction more
effectively & efficiently then do competition in a very that maintain or
improves that consumers and societies well being.

3. PRODUCT PROFILE

Types of product
1 ELECTRIC HOIST BLOCK
MORRIS’ Rope Master Electric Hoists are designed as per
requirements of IS: 3938 for
heavy duty operations and repetitive use under most severe
operating conditions.

FRAME:
Made from MS Rolled Steel Plates.

ROPE DRUM:
Made from seamless steel pipe with spiral grooves on working
surface.

ROPE GUIDE:
Made from Cast Iron – FG 200/220 to IS: 210, ensures smooth
winding of wire rope.

WIRE ROPE:
As per IS: 2266 of reputed make, suitable construction and with
ample factor of safety.

HOOK:
Made of forged steel as per IS: 3815, supported on thrust
bearing.

HOIST GEAR BOX
BEARINGS

HOIST LIMIT SWITCH:

PENDANT PUSH BUTTON:
Provided with control voltage of 24V as standard.


TROLLEY ADJUSTMENT:
Side plates can be easily adjusted for different beam sizes by re-
locating the spacers.

HOIST MOUNTINGS:
Hoist can be supplied with fixed suspension bracket / push-pull trolley
(up to 2Te capacity) geared trolley / power trolley.

CONTROL PANEL:
Provided with HRC Fuses, Overload Relays & Contactors.

2. CHAIN PULLEY BLOCKS (Brad)
‘BRAD’
Balanced Spur Gear Hand Chain Hoists are offered in capacities in
the range upto 10 ton.

FRAME:
Made from MS Rolled Steel Plates. A detachable cover totally encloses
the gears.

CHAINS:
Load chains are of Alloy Steel – Grade 80 to International standards.


HOOKS:
Forged alloy steel hook rotates on balls housed in top / bottom block
assembly.

GEARS:
Heat-treated alloy steel pinions and case hardened spur wheels.

LOAD WHEEL :
Made from Spheroidal Graphite Iron.

BEARINGS:
Load spur wheel mounted on Needle Roller Bearings.

BRAKE:
The brake is of automatic screw and discs type.

CHAIN GUIDES :
Steel chain guide roller provided

HAND CHAIN WHEEL :
Pockets accurately cast to receive calibrated hand chain. Hand chain
wheel cover prevents chain from snagging and fouling.


LUBRICATION:
Totally enclosed gear case is packed with sufficient grease.
EACH CHAIN PULLEY BLOCK IS SUBJECTED TO 50%
OVERLOAD.

3. ELECTRIC CHAIN HOISTS
‘MORRIS' Electric Chain Hoists are offered in in the range
from 0.5 Tonne to 5 Tonne. Hook suspension is available for all
capacities and all hook suspension hoists can be hung into
Morris push pull trolleys or hand geared Travelling Trolleys or
Electric Trolleys.

FRAME:
CHAINS:
Load chains are of Alloy Steel – Grade 80 to IS: 6216. For 0.5
Te is of Higher Tensile Steel – Grade 40 to IS: 3109 (Part II).
HOOKS:
Forged hook as per IS: 8610
GEARS:
Special alloy steel case hardened gears (spur & helical type) are
enclosed in dust proof gear box.

LOADWHEEL :
Made from Malleable Iron / Spheroidal Graphite Iron.
MOTOR: :
Conical rotor motor with built in brake is used up to 2Te
capacity. Above 2Te, hoist duty squirrel cage motor with ACEM
disc brake is used.
CHAINGUIDES :
HOIST LIMIT SWITCH :
Limit switch provided for both over hoisting & over lowering.

PENDANT PUSH BUTTON :
Provided with control voltage of 24V as standard.
CERTIFICATION :
One year guarantee from the date of installation (or) 18 months
from the date of supply, whichever is earlier.


4. PORTABLE JIB CRANE
This handy floor crane is a valued help in machine shops,
workshops, ware houses and garages. It enables a man to do
many jobs of lifting, lowering, tilting, holding or moving, which
otherwise would need the services of two or more operatives.

The crane is light as the main members are tubular in
construction. It runs easily on ball bearing wheels and the
steering equals that of a good floor truck. When the steering
handle is released, it locks automatically and thus prevents the
crane from moving while lifting is in progress.
The highly efficient hoisting gear has machine cut gears and an
automatic brake capable of sustaining the load at any point
while offering scarcely perceptible resistance of lowering.


5. PALLET TRUCKS
Make light work of your material movement with 'Brad' Hydraulic Pallet
Trucks.
‘BRAD' Hydraulic Pallet Trucks have excellent maneuverability,
rolls easily on sealed ball bearings, in all wheels specially
engineered for severe conditions of dirt and dust.
Hydraulic ram hard chrome plated to reduce wear and corrosion.

Light weight control handle with spring back action for
pumping and steering.
Unloading by lifting handle slowly so that hydraulic jack can
lower.

Top and bottom steering bearings share the load to ensure easy
steering wheel.
Bye pass valve returns oil to tank when maximum height is
obtained thereby protecting both the truck and operator
Fast effortless lifting.

All assemblies electrically jig welded for accurately positioning,
alignment, stability a nd easy replacement.

6. CHAIN PULLEY BLOCKS (RS Series)
‘MORRIS’ RS Series Balanced Spur Gear Hand Chain Hoists are
offered in ten capacities in the range from 0.5 Tone to 20 Tone.
Hook suspension is available for all capacities and all hook
suspension hoists can be hung into Morris push or hand geared
Traveling Trolleys. Built-in or close-lift units built into hand
geared trolleys are offered from 1 to 20 Tone capacities. Use
hook suspension hoist with trolley for 20 Tone capacity.
FRAME:
Made from MS Rolled Steel Plates. A detachable cover totally
encloses the gears.

CHAINS:
Load chains are of Alloy Steel – Grade 80 to IS: 6216. For 0.5
Te is of Higher Tensile Steel – Grade 40 to IS: 3109 (Part II).

HOOKS:

GEARS:


LOADWHEEL :
Made from Spheroid Graphite Iron.

BEARINGS:
Load spur wheel mounted on Ball Bearings.

BRAKE:

CHAINGUIDES :
HANDCHAINWHEEL :
Made from Cast Iron – FG 200/220 to IS: 210.

SPARES:
Easy inter-changeable spare available ex-stock.

LUBRICATION:
CERTIFICATION:


OVERLOAD.

7. TRAVELLING TROLLEYS
‘MORRIS’ Travelling Trolleys have low headroom and are
designed& manufactured for efficient transportation of loads

FRAME:

TROLLEYADJUSTMENT:
Side plates can be easily adjusted for different beam sizes by re-
locating the spacers.

WHEELS:
Made from Cast Iron – FG 200/220 to IS: 210. Deep & wide
flanges prevent the wheels from climbing the track. Each wheel
is mounted on two anti-friction ball bearings for smooth, easy
rolling and better stability.

OTHERFEATURES:
Trolleys can negotiate small radius of curvature & this feature
makes it possible to install trolley for efficient transportation of
loads in areas of limited space.

CERTIFICATION:


OVERLOAD.
‘MORRIS' ES Series Balanced Spur Gear Hand Chain Hoists are
offered in capacities in the range from 0.5 Tonne to 10 Tonne.
Built-in or close-lift units built into hand geared trolleys are
offered from 1 to 10 Tonne capacities.
FRAME:
Made from MS Rolled Steel Plates, used to fabricate frame. A
detachable cover totally encloses the gears.
CHAINS:
Load chains is of Alloy Steel – Grade 80 to IS: 6216 for 7.5Te &
10Te capacity. For 0.5Te to 5.0Te capacity is of Higher Tensile
Steel – Grade 40 to IS: 3109 (Part II).
HOOKS:
GEARS:
LOADWHEEL :
Made from Spheroidal Graphite Iron.
BEARINGS:
Load spur wheel mounted on bearings of non-ferrous material.
BRAKE:
CHAINGUIDES:


HANDCHAINWHEEL:
Made from Cast Iron – FG 200/220 to IS: 210.
SPARES:
Easy inter-changeable spare available ex-stock.

LUBRICATION:

CERTIFICATION : One year guarantee from the date of
installation (or) 18 months from the date of supply, whichever is
earlier.


4. COMPETITORS

COMPANY NAME SYMBOL

APS - Star Industries Ltd. APSST
Chandni Textiles Engineering CHATEX
Industries Ltd.
Indian Card Clothing Company Ltd. INDICA
Lakshmi Automatic Loom Works Ltd. LAKSAU
Lakshmi Machine Works Ltd. LAKMAC
S M Energy Teknik & Electronics Ltd. SMENET
Schlafhorst Engineering (India) Ltd. SCHENG
Stovec Industries Ltd. STOVIN
Veejay Lakshmi Engineering Works VEELAK
Ltd.

5. MARKETING ENVIRONMENT

The concept of marketing finally brings as full circle to
thEc ncept of marketing. Marketing means managing for
markets to bring about exchanges for the purpose of satisfying
human wants. This we return to our definition and groups obtain
about they need and what by creating and exchanging products
and value with other the follow will show is the marketing
environment of an industry.

Marketing environment chart

Company
S
Marketer
U
End
P Marketing
User
P Inter-
Market
L Mediaries

Competitors

Environment

6. MARKETING FUNCTION


Distribution channel

Distribution means in the company which is selling product by the
person, Retailor and sales person, it’s called distribution. So that
distribution is important for the company.

DISTRIBUTION CHART

PRODUCER

AGENT

WHOLE SELLER

RETAILER

CONSUMER

Our operations and engineering partnerships can be summed up in the
following areas
• Manufacture of Material Handling Equipments, Specialized
Components.
• Engineering Construction for Overseas Partners.
• Engineering Solutions in indigenization of Aviation Support
Equipments and Services.

7. SALES REPRESANTATIVE:
 CHANDIGARH
 JODHPUR


 JAIPUR
 KANPUR
 LACKNOW
 INDORE
 NAGPUR
 HYDARABAD
 COCHIN
 BANGLORE

8 .Advertisement

BRADY AND MORRIS success lies in its excellent
advertising in the market. In the beginning was BRADY AND
MORRIS nothing that much important on advertisement but
after sometime it understand that it was to enter in the Indian
market. It would advertisement its product largely in the market
so it standard advertisement its product in different media. A
BRADY AND MORRIS PRODUCT was providing customized
material handling and integrated Engineering Solutions,
maintaining high standards of quality with safety conscious
Material Handling Equipments

9. Sales promotion activity

For BRADY AND MORRIS promoting its product in the
market is very important sales promotion consist of long term
incentives to encourage purchase or sales of a product service
BRADY AND MORRIS advertisement after dealer reason to
buy a product or service sales promotion activities of it make
consumer but it now.
10. Geographic segmentation

Under this variable BRADY AND MORRIS has divided
market in to different geographic unit such as states, cities,
international level etc.

12. Theory of market research & demand
forecasting

Research process is entire market research activity
beginning from marketing problem identification to making a
decisions. There are five important steps.

1.Define marketing problem & research objective

Company should recognized marketing problem first &
convert it in to marketing research problem by identifying
requirement of information for decision making. Company
should take utmost care while defining market problem
because , a wrong definition may lead to a research which
may not be useful company should be clear about the
objectives as well as for ex. Foiling are the may be the
research objectivee for a company planning to open a
restora in ahmedabad city.

2. Developing the research plan:-

Developing the research plan require five types of
decision.
a)decision about data sources
b)Reserch approach
c)Research instrument
d)Sampling plan
e)Contact methods

3. Collect the information
With advancement of technology it is easy to collect data.

4. Analyze information


This steps involucels extracting findings from collected
data researcher tabulate the data and develops frequency
distribution and will applied statistical technique and decision
model to discover addition finding.

5. Present the findings
Present the findings to relevant person in a report research
should present major finding relevant decision.

THEORY OF DEMAND
FORCASTING

Demand means desire of the product backed by willingness
and ability to pay when a company finds an attractive market, it
must estimate market current size and future potential carefully
to develop effective, companies must be good at both measuring
current market demand and forecasting future demand. The
company can lose a lot of profit by overestimating or
underestimating the market.

A Measuring current market demand

Total market demand:
It is total volume of a product or service that would
be bought by a define consumer group in a defined geographic
area in defined time period in a defined marketing environment
under a defined level and mix of industry marketing effort.

13 .MARKET SEGMENTATION
In order to better manage the marketing effort and to
satisfy the needs and wants of customers, many firms place


consumers into groups, a process called market segmentation. In
this process, potential customers are categorized based on
different needs, characteristics, or behaviors. Market segments
are evaluated as to their attractiveness or potential for generating
revenue for the firm. Four factors are generally reviewed to
determine the potential of a particular market segment. Effective
segments are measurable, accessible, substantial, and actionable.
Measurability is the degree to which a market segment's size
and purchasing power can be measured. Accessibility refers to
the degree to which a market segment can be reached and
served. Substantiality refers to the size of the segment in term of
profitability for the firm. Action ability refers to the degree to
which a firm can design or develop a product to serve a
particular market segment.
Consumer characteristics are used to segment markets
into workable groups. Common characteristics used for
consumer categorizations include demographic, geographic,
psychographic, and behavioral segmentation. Demographic
segmentation categorizes consumers based on such
characteristics as age, gender, income level, and occupation. It is
one of the most popular methods of segmenting potential
customers because it makes it relatively easy to identify
potential customers. Categorizing consumers according to their
locations is called geographic segmentation. Consumers can be
segmented geographically according to the nations, states,
regions, cities, or neighborhoods in which they live, shop,
and/or work. Psychographic segmentation uses consumers'
activities, interests, and opinions to sort them into groups.

Social class, lifestyle, or personality characteristics are
psychographic variables used to categorize consumers into
different groups. In behavioral segmentation, marketers divide
consumers into groups based on their knowledge, attitudes, uses,
or responses to a product.
Once the potential market has been segmented, firms
need to station their products relative to similar products of
other producers, a process called product positioning. Market


positioning is the process of arranging a product so as to engage
the minds of target consumers. Firm managers position their
products in such a way as to distinguish it from those of
competitors in order to gain a competitive advantage in the
marketplace. The position of a product in the marketplace must
be clear, distinctive, and desirable relative to those of its
competitors in order for it to be effective.

14 .ADVERTISEMENT

MEANING OF ADVERTISING
1) Advertisement is also called direct communication with customers.

2) According to prof. Philip Kotler : “advertising is the paid of non
personal presentation and promotion of ides, goods or services any an
identified sponsor.

3) Advertising management emphasis on the analysis, planning control
and decision making: activities of the advertiser.

OBJ1ECTIVES OF ADVERTISING

1) Advertising objective means specific communication, task to be
achieved with, a specific target audience a specific period of time.

2) The following are the objectives of advertising according to prof.
Philip Kotler 1) Infrom 2) Persuade 3) Remind 4) Compare
15.TARGETING

Once a segment has been identified, a firm must
ascertain whether the segment is beneficial for them to
service. The DAMP acronym (meaning Discernable,
Accessible, Measurable and Profitable) are used as criteria to
gauge the viability of a target market. DAMP is explained in
further detail below:


• Discernable :- how a segment can be differentiated from
other segments.
• Accessible :- how a segment can be accessed via
Marketing Communications produced by a firm
• Measurable :- can the segment be quantified and its size
determined?
• Profitable :- can a sufficient return on investment be
attained from a segment's servicing?

The next step in the targeting process is the level of
differentiation involved in a segment serving. Three modes of
differentiation exist, which are commonly applied by firms.
These are:

• Undifferentiated :- where a company produces a like
product for all of a market segment
• Differentiated :- in which a firm produced slight

modifications of a product within a segment
• Niche :- in which an organisation forges a product to satisfy

a specialised target market
15. PACKAGING
 FORMS OF PACKAGING :

• Packaging for double-use.
• Combination packaging –two or more product packaged in
the same container
• Packaging for immediate consumption-to be thrown away
after use


• Speciality packaging –emphasizes the elegant character of
the product
• Kaleidoscopic packaging-packaging changes continually
to reflect a series or particular theme
• Packaging for resale-packed, in to appropriate quantities,
for the retailer or wholesaler.

16. INTERNATIONAL MARKETING &
EXPORTING

 INTERNATIONAL MARKETING MEANS

At its simplest level, international marketing
involves the firm in making one or two marketing mix
decisions across national boundaries. At its most complex
level, it involves the firm in establishing manufacturing
facilities overseas and coordinating marketing strategies
across the globe.
International marketing refers to marketing carried out by
companies overseas or across national borderlines. This
strategy uses an extension of the techniques used in the
home country of the firm.
Introduction to international marketing.internatonal
marketing is simply the application of marketing
principles to more than one country. However, there is
crossover between what is commonly expressed as
international marketing and global marketing, which is
similar term.
The intersection is the result of the process of
internationalization. Many American and European
authors see international marketing as a simple extension
of exporting whereby the marketing mix is simply
adapted in some way to take in to account differences in


consumer and segments. It then follows that global
marketing takes a more standardized approach to world
markets and segments. So let’s take a look at some
generally accepted definations.

 EXPORTING:

The company capture the Indian market by starting
their branches in across the india. They are export
engineering goods in outside of india in some country like
Bangladesh, Nepal, sri lanka ect.

17. RESEARCH & DEVELOPMENT

 BENEFITS DERIVED AS A RESULT OF R & D:

Improved production efficiency, with consistency in
qualities products & better product mix.

 RESEARCH ACTIVITY:

As the part of research, company can fill up the
questionner through customer for survey and research.
Questionner paper is approximately 3 or 4 pages.

 SPECIFIC AREAS IN WHICH R & D IS CARRIED
OUT:

Introduction of seasonal collections for categories
high end export market.Developed new dying styles by


bottoming and topping with different dyestuffs.Equipped
the laboratories with latest facilities.

18. SOCIAL ACTIVITY & AWARDED

 AS a part social activity the organization providing butter
milk or mineral water to the people whom are walk on the
road for the purpose of “PADYATRA” and passed from the
area of company.

 BRADY & MORRIS ENGINEERING LTD won the
Award of None pollution company by provided GIDC.

[D]

HUMAN
RESOURCES
MANAGEMENT

1. INTRODUCTION OF HUMAN RESORCE
DEPARTMENT

Human resources are the central and most important of
any organization, because no work can be done in the
organization without human resources. The objective of the

organization is achieved more effectively and properly with the
help of personnel.

So to manage human resources effectively and utilize
them maximum personal management has came into existence.
It is human resources which enables other resources effectively
in the achieve- ment of goals personal management is the
management of peoples.

“Human resources management is the management
function that helps manager for rearuitment, selection, tranining
and development etc.”

In Brady & morris Ltd, around 125 employees are
working, they have to work for 12 hours of 365 days, most of
the employees from local areas.

2. HUMAN RESOURCE PLANNING
“Human resources planning is a process of the estimation
of the number and the type of people needed during the coming
period.”


Human resource planning is under stood as the process
of for casting an organization’s future demanded for, and supply
of the right type of people in the right number.

In Brady & morris Ltd, they first determine the need
for the personnel which are required. They deiced what personal
which type of, of which qualification personal are required on
the basic of human resource planning. They ask there executive,
general manager for the new need of personnel.

3. RECURUITMENT & SELECTION
“Recruitment is understood as the process of searching for
prospective employee and stimulation them to apply for the job
in the organization.”There are different sources of recruit ment.
There are mainly two sources of recruitment (1) External (2)
Internal sources.

The main sources recruitment is that they uses the help of
consultancies of job seekers. They give advertisement in the
newspaper.
“Selection is process of differentiating between
applicants in order to identify those with a greater like hood of
success in a job”

In Brady & morris Ltd, They select the employees
through different test, interview. They select employee on the
basic of there competency, capability and experience.

4. PROMOTIONS
“Promotion means not only to promote the employee to
the higher job but also increase in their work, responsibilities,
prestige, and position.”


The main purpose of promotion is to motivate employees
and to attract and retain the services of qualified and competent
people promotions is also required to recognize and rewarded
the efficiency of an employee.
In Brady & morris Ltd, they give promotion on the
basis of their or employees experience, work capabilities,
loyalty, work efficiency. If the employee or a supervisor
working for last 10 years very efficiently then they give them
promotion they also increase their responsibility and work.
For the purpose of promotion the firm arrange man
festival and ceremony in the organization so, worker are
motivated and give them bonus in Diwali or another festival.

5. TIME KEEPING SYSTEM

In the company there are three shifts,

(i) 07:00 A.M To 03:30 P.M
(ii) 03:30 P.M To 11:00 P.M
(iii) 11:00 P.M To 07:00 A.M

[E]

CONCULSION

I am very much thankful to Brady & morris Ltd
Company for courtly extended to me for getting
information from various departments ex:- production,
personnel,& Finance etc. The main purpose of this project
is to develop among student practical experience of
industrial activity, which may not be gained by only
through books. I am any can thankful to the entire
department managers.

Company very beneficial for the consumers. &
also there is good combination between all the departments
of the Company. & I found by my research that the
Company’s all over the Financial condition is wealthy.


[F]

BIBLIOGRAPHY


 Guidance from: - Prof. D.K.SHAH

 Website: - http://www.bradymorris.in/

 References: - Philip kotler (marketing management)

I am very much thank full to all the above for pursuing
me marketing information and for helping in preparation of
marketing project report on Brady & morris engg. co. ltd.


THANK YOU


Brady & morris engg. co. ltd. marketing report

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