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Patavarayan ota-digitalmarketing
1. • Online Travel Agent
• Digital Marketing
patavarayan@gmail.com
2. All About OTA & Digital Marketing
1. Challenges in OTA Space
2. Opportunities in OTA Space
3. Important Digital Media to Target Unique Visitors
4. Emerging Digital Trends; to Watch & be Prepared
5. Email Marketing
- Approach
- Affiliations
6. Digital Strategy
7. Display Strategy
8. Digital Tools
- Campaign Management
- Tracking
- MIS
patavarayan@gmail.com
3. Challenges in OTA Space
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
1. How to scale travel products?
2. How to reach a large audience of people?
3. How to increase bookings on the website?
4. How much money should be used to get visibility and bookings?
5. How to get best deals from travel partners?
6. How to build a travel focus team in-house & stay motivated?
7. How to track, compensate and measure ROI?
8. How to meet “UV’s” Website Selection Criteria (WSC)?
9. How to measure & improve digital marketing channel efficiency?
patavarayan@gmail.com
4. All About OTA & Digital Marketing
1. Challenges in OTA Space
2. Opportunities in OTA Space
3. Important Digital Media to Target Unique Visitors
4. Emerging Digital Trends; to Watch & be Prepared
5. Email Marketing
- Approach
- Affiliations
6. Digital Strategy
7. Display Strategy
8. Digital Tools
- Campaign Management
- Tracking
- MIS
patavarayan@gmail.com
5. Opportunities in OTA Space
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
1. Dynamic Travel Products
2. New Emerging Media
3. Integrated Marketing
4. Product Offerings Unique to Individuals
5. Technology to Reduce Distribution Cost
6. Performance Driven Marketing
patavarayan@gmail.com
6. All About OTA & Digital Marketing
1. Challenges in OTA Space
2. Opportunities in OTA Space
3. Important Digital Media to Target Unique Visitors
4. Emerging Digital Trends; to Watch & be Prepared
5. Email Marketing
- Approach
- Affiliations
6. Digital Strategy
7. Display Strategy
8. Digital Tools
- Campaign Management
- Tracking
- MIS
patavarayan@gmail.com
7. Important Digital Media to Target Unique Visitors
What are the most important digital tools / media required to get targeted UV’s?
1. Search (Organic & Paid)
2. Social Media & Social Apps
3. Email Marketing
4. Affiliates & Meta-Search Engine
5. Display & Contextual Advertising
6. Mobile Advertising
7. Online Partnerships
8. Niche Travel Sites & Networks
9. SMS Marketing
10. Niche Product Innovations for All New Media
11. Unpaid Advertising
12. Location Based Marketing
patavarayan@gmail.com
8. All About OTA & Digital Marketing
1. Challenges in OTA Space
2. Opportunities in OTA Space
3. Important Digital Media to Target Unique Visitors
4. Emerging Digital Trends; to Watch & be Prepared
5. Email Marketing
- Approach
- Affiliations
6. Digital Strategy
7. Display Strategy
8. Digital Tools
- Campaign Management
- Tracking
- MIS
patavarayan@gmail.com
9. Emerging Digital Trends; to Watch & be Prepared
What emerging digital trends should a company keenly watch and be prepared for in the digital ecosystem?
1. Mobile & Mobile Payments
2. Social Apps
3. Independent Apps
4. Tablets
5. DTH
6. Reviews & Ratings
7. Online Video Experience
8. User Behavior
9. Location-Based Marketing
10. Return on Engagement (ROE)
11. Competition
patavarayan@gmail.com
10. All About OTA & Digital Marketing
1. Challenges in OTA Space
2. Opportunities in OTA Space
3. Important Digital Media to Target Unique Visitors
4. Emerging Digital Trends; to Watch & be Prepared
5. Email Marketing
- Approach
- Affiliations
6. Digital Strategy
7. Display Strategy
8. Digital Tools
- Campaign Management
- Tracking
- MIS
patavarayan@gmail.com
11. Email Marketing: Approach
What will be your approach towards email marketing in terms of database to target and affiliations to create?
1. Build relationship before selling
2. Integrate social media
3. Integrate social community
4. Increase interaction in multiple channels
5. Mobile friendly email
6. Targeted users with relevant communications
7. Personalized and Referral orientation
8. Integrate product communication
9. Affiliations
- Affiliate Networks, Niche Email Groups, Travel partners and others.
patavarayan@gmail.com
12. All About OTA & Digital Marketing
1. Challenges in OTA Space
2. Opportunities in OTA Space
3. Important Digital Media to Target Unique Visitors
4. Emerging Digital Trends; to Watch & be Prepared
5. Email Marketing
- Approach
- Affiliations
6. Digital Strategy
7. Display Strategy
8. Digital Tools
- Campaign Management
- Tracking
- MIS
patavarayan@gmail.com
13. Digital Strategy
What according to you are the key insights ( of a digital native) you will leverage to devise your digital strategy?
1. Expand marketing role to drive customer experience
2. Measure performance and ROI of all channels
3. Email Integration across all possible channels
4. Identifying new device and new channel choices
5. Mobile Integration
6. Integrated Data Analysis
7. IT alignment
8. Right technology, communication and network mix
patavarayan@gmail.com
14. All About OTA & Digital Marketing
1. Challenges in OTA Space
2. Opportunities in OTA Space
3. Important Digital Media to Target Unique Visitors
4. Emerging Digital Trends; to Watch & be Prepared
5. Email Marketing
- Approach
- Affiliations
6. Digital Strategy
7. Display Strategy
8. Digital Tools
- Campaign Management
- Tracking
- MIS
patavarayan@gmail.com
15. Display Strategy
What should be the display strategy for a challenger brand in the digital medium?
1. Identify display network driven by performance.
2. Always look for new display advertising avenues.
3. Use ad-exchanges to optimise display channel campaigns.
4. Keep media-buying options available.
5. Re-marketing and behavior targeting should be key.
6. Measure performance of Display on CPA.
7. Trends
- Social Ad Endorsement
- Paid Search
- Real Time Bidding
patavarayan@gmail.com
16. All About OTA & Digital Marketing
1. Challenges in OTA Space
2. Opportunities in OTA Space
3. Important Digital Media to Target Unique Visitors
4. Emerging Digital Trends; to Watch & be Prepared
5. Email Marketing
- Approach
- Affiliations
6. Digital Strategy
7. Display Strategy
8. Digital Tools
- Campaign Management
- Tracking
- MIS
patavarayan@gmail.com
17. Digital Tools – Campaign Management
What tools would you use for campaign management / tracking / MIS and why?
1. Website Analytics [Possibly both hosted & log]
2. Email Delivery System
3. Social Campaign Management & Engagement
4. Mobile Marketing Technology
5. Search Bid Management
6. Affiliate Network Management
7. Demand Side Platforms
8. Lead Management & Nurturing Tools
9. Display Ads management
10. Book Data and Client Data analysis tool.
patavarayan@gmail.com
18. Digital Tools – Tracking & MIS
What tools would you use for campaign management / tracking / MIS and why?
1. Website Analytics
- Web Trends
- Google Analytics
- Omniture
2. Email Tracking & Measurement
3. Campaign Tracking Tools
4. Social Listening Tools
5. CRM tools
patavarayan@gmail.com
19. Thank You
Patavarayan
patavarayan@gmail.com
patavarayan@gmail.com
Editor's Notes
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
What challenges and opportunities do you anticipate in the hyper competitive OTA space?
What tools would you use for campaign management / tracking / MIS and why?
