Materi ini disampaikan di Techno Entrepreneur Club pada 29 September 2012. tentang bagaimana start-up atau pebisnis mula memanfaatkan business model canvas untuk menuangkan idenya.

1. start.a.business
business.model.canvas
Panji Prabowo
Sat.Sep,29th 2012 @ Techno Entrepreneur Club ITB

2. 1’55’’ video
“What is an Entrepreneur”
http://www.youtube.com/watch?v=lZKhZmvJuZY

3. What is Start-Up
“an organization dedicated to creating
something new under conditions of extreme
uncertainty”- Eric Reis- “Lean Start-up”
start.a.company-business.model.canvas @panjiprabowo

4. Would you compete for food
and land on his terms?
Would you fight a
war on these terms?
New comers against facebook!!
New company against indomie??

5. The right business model can tip the balance of
success…
…it will diversify the risk associated with the
infinite ROI problem
…it will help you navigate around 500lb gorillas
start.a.company-business.model.canvas @panjiprabowo

6. 2’03’’ video
“Create the Future You Imagine”
http://www.youtube.com/watch?v=5SDMwvFr5Gk

8. In Indonesia (simple way) :
A business model describes the rationale
of how we gets Money 
start.a.company-business.model.canvas @panjiprabowo

9. 9
BUILDING
BLOCKS

10. 2’20’’ video
“Business Model Canvas Explained”
http://www.youtube.com/watch?v=QoAOzMTLP5s

11. CUSTOMER SEGMENTS
which customers and users are you serving?
which jobs do they really want to get done?
start.a.company-business.model.canvas @panjiprabowo

12. VALUE PROPOSITIONS
what are you offering them? what is that
getting done for them? do they care?
start.a.company-business.model.canvas @panjiprabowo

13. CHANNELS
how does each customer segment want to be reached?
through which interaction points?
start.a.company-business.model.canvas @panjiprabowo

14. CUSTOMER RELATIONSHIPS
what relationships are you establishing with each segment?
personal? automated? acquisitive? retentive?
start.a.company-business.model.canvas @panjiprabowo

15. REVENUE STREAMS
what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?
start.a.company-business.model.canvas @panjiprabowo

16. KEY RESOURCES
which resources underpin your business model? which
assets are essential?
start.a.company-business.model.canvas @panjiprabowo

17. KEY ACTIVITIES
which activities do you need to perform well in your
business model? what is crucial?
start.a.company-business.model.canvas @panjiprabowo 17

18. KEY PARTNERS
which partners and suppliers leverage your model?
who do you need to rely on?
start.a.company-business.model.canvas @panjiprabowo

19. COST STRUCTURE
what is the resulting cost structure?
which key elements drive your costs?
start.a.company-business.model.canvas @panjiprabowo

20. key activities value customer
proposition relationships
key customer
partners segments
cost revenue
structure key streams
resources channels
start.a.company-business.model.canvas @panjiprabowo 20 JAM
images by

21. Create value Deliver value
Key partners Key activities Value Customer Customer
proposition relationship segments
Key resources Channels
Cost structure Revenue streams
Capture value
start.a.company-business.model.canvas @panjiprabowo

22. Ipod n Itunes Business Model

23. RGP Business Model

24. Let’s Try with yours idea….

25. Traditional Start-Up Model
Pre-Start Post- Start
Valley of Death- See
Get Idea Develop a Source Funding/ Launch if anyone will buy
Validation business plan Resources Business my product.
Have an Idea
Get Set-Up
Guidelines
start.a.company-business.model.canvas @panjiprabowo

26. New Start-up Model Attempts to Premature Scale is the
No 1 reason that ambitious
business start-ups fail.- Source Start-up
Genome.
start.a.company-business.model.canvas @panjiprabowo

27. Whose the Customer?
start.a.company-business.model.canvas @panjiprabowo

28. Do you know your customer?
The Problem Solution?
• Do you know what their
problem is?
• How important is it to the
customer ?
• Why is it not being solved?
• Why are present solutions
inadequate?
• Why now? – when does the
problem become in need of
a solution?
start.a.company-business.model.canvas @panjiprabowo

29. Value Proposition- The hypothesis
• I intend to offer (sesuatu)
to a (siapa) so that they
will be able to (keuntungan
buat mereka).
start.a.company-business.model.canvas @panjiprabowo

30. “In life a hypothesis that something
is superior to something else cannot
be scientifically proven but it can be
demonstrated”
Robert Hughes.

31. The competition- your customers
perspective?
• Incredible Ignorance
• Dr Do nothing
• Mr Do it myself
• Superman ( What’s
their kryptonite)
• Boy in costume
Who are you competing
against for your customers
attention?
start.a.company-business.model.canvas @panjiprabowo

32. Minimum Viable Product-MVP
1. Hypothesis- “Product- Customer Fit”-
Customers will buy my product idea because…..?
2. Evidence- What can I do to disprove/ prove my hypothesis?
3. MVP- A product that will test the hypothesis with customers
start.a.company-business.model.canvas @panjiprabowo

33. Whose your “first” customer
Customer- A person with a Segment – A group of customers
problem you can solve? that you can…
• Reach
• Convince to “test & trail”
your MVP
• Be you co-developers
• Be your Evangelizers - Lead
on to more custom/ new
customers.
start.a.company-business.model.canvas @panjiprabowo

34. Customer Relations- Where there is
Love there is growth?
Love = Growth
• Viral- Customers love you so they
get at least one other person to use/
buy i.e. Facebook,
• Customer Acquisition- You
pay to market your product and the
profit from the customers you gain is
greater than the marketing costs???
(N.B. Margins often need to be high)
• Stickiness- Customers “love” you
so they keeping coming back for
more e.g. Apple- McDonalds.

35. start.a.company-business.model.canvas @panjiprabowo

36. start.a.company-business.model.canvas @panjiprabowo

37. 1’56” video
“Five Book Video”
http://www.youtube.com/watch?v=dDnrp3XMrKo

38. Terimakasih
Panji Prabowo
-pegiat inovasi dan bisnis-
e. panjiprabowo09@gmail.com
t. @panjiprabowo