[PassiveIncome2You.com] The 10 Biggest Mistakes to Avoid with Article Marketing
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http://passiveincome2you.com/mastery/article/the-ultimate-article-marketing-mastery The 10 Biggest Mistakes to Avoid with Article Marketing Learn What NOT To Do In Your Article Marketing Efforts to Ensure Your Success I'm About To Flat Out Tell You Everything That You'll Ever Need To Know About Article Marketing THIS Report is guaranteed to fill you in with the knowledge and ability to go from the bottom of the search engines to the very top... And stay there, for good!! http://passiveincome2you.com/mastery/article/the-ultimate-article-marketing-mastery
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[PassiveIncome2You.com] The 10 Biggest Mistakes to Avoid with Article Marketing
- 1. The 10 Biggest Mistakes to Avoid with Article Marketing Learn What NOT To Do In Your Article Marketing Efforts to Ensure Your Success I'm About To Flat Out Tell You Everything That You'll Ever Need To Know About Article Marketing THIS Report is guaranteed to fill you in with the knowledge and ability to go from the bottom of the search engines to the very top... And stay there, for good!! Click here to grab your copy!
- 2. Page 2 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg YOUR RIGHTS: This ebook is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This ebook is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s express permission. The publisher retains full copyrights to this ebook. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this ebook and to ensure that the information provided is free from errors, however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this ebook is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this ebook. Any product, website, and company names mentioned in this report are the trademarks or copyright property of their respective owners. The author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website and company names sponsor, endorse or approve this product. COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this ebook may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product / service mentioned in this ebook. However the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher.
- 3. Page 3 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg Table of Contents Mistake #1: Poor Title and Summary ..................................4 Mistake #2: Plagiarism.........................................................6 Mistake #3: Targeting Wrong Keywords..............................7 Knowing your Target Demographic:............................................ 8 Level of Competition for the Keywords:...................................... 8 Dedicated Budget: ....................................................................... 9 Mistake #4: Using Heavy Vocabulary ................................10 Mistake #5: Losing Focus of the Content...........................11 Mistake #6: Writing in the Third Person............................13 Mistake #7: Using wrong tone for the article....................14 Mistake #8: Overdosing on Self Promotion.......................15 Mistake #9: Poorly written Author’s Bio and the Resource Box.....................................................................................17 Mistake #10: Failing to Proofread .....................................18
- 4. Page 4 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg Mistake #1: Poor Title and Summary Article writing is a rather delicate art, but once you understand the basic requirements of its structure, it becomes easier. Having said that, there are a lot of mistakes people tend to make when writing articles for online publication. Before we get into the most rampant mistakes for article writing you need to understand that even the tiniest mistake is pronounced over the Internet. This is because of the volume of competition for attention from the usually time starved traffic. The only way to attract quality traffic to your articles is by writing quality articles and the first mistake people tend to make when writing articles is penning down a weak or unattractive title. The title needs to grab the attention of the reader and be interesting enough to get the reader to read the rest of the article. Most writers treat the title of the article as an afterthought; this is the best way to lose any potential traffic. Think about it this way, the average Internet user takes slightly over three seconds to decide if they want to stay on a web‐page or not. That is a limited amount of time to make a decision, so as you can imagine it all boils down to a god title and summary.
- 6. Page 6 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg Mistake #2: Plagiarism Plagiarism is a copyright crime and is a great way to get your business blacklisted from all the major search engines. This means that any content from plagiarized or copied sites is not featured in search results, which is the source of a lot, if not all of the traffic to web pages. It also opens the business up for other liabilities like copyright infringement. There are two ways you can become the victim of plagiarism, you can either hire a freelancer that copies content or other people can steal/copy your content without permission. There are ways to deal with this, like telling the freelancers you hire that you have a zero tolerance policy for plagiarized content. You can buy plagiarism detection software to run on your server or you can buy plagiarism protection from websites like CopyScape (www.copyscape.com), they have a monthly subscription plan that you can renew as need be. It helps you detect and duplicate content on your site and it detects when someone else tries to duplicate the content you have. This way you and your business are protected from plagiarism, completely. Another factor you have to be aware of when dealing with plagiarism is accidental copying. This happens when the competition for the niche is high and there is some topic that all of the competition is trying to get
- 7. Page 7 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg to their respective readers. This could translate into repetitive and duplicate content. The only way to avoid this is by being proactive and getting the word out there before anyone else can. Keep your eye on any developing trends and stay ahead of the game to avoid any accidental plagiarism. This might seem like a far stretch, but the volume of competition is increasing by the day over the Internet and it is good for business to keep a watchful eye on things. Mistake #3: Targeting Wrong Keywords Keywords are one of the greatest marketing arms over the Internet. To gain notice from the search engines you need to populate your pages with keywords. The biggest mistake hindering the launch of successful SEO article marketing campaigns is the targeting of wrong keywords. It’s a sad state of affairs, but even SEO “experts” sometimes get it completely wrong, costing the businesses a significant chunk of their market share. Keywords are the words people use in search engines to look for your business. There has to be a natural accord on what the traffic is looking for and what you are offering otherwise your SEO
- 8. Page 8 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg efforts could be misleading and will not be a source of any viable traffic. This will ultimately render your entire article marketing campaign a waste of resources. The factor one has to consider when starting their keyword research is: Knowing your Target Demographic: To target the right keywords you must know your prime target market otherwise, no matter how much hard work you pour in, the competition will have you beat. Do not assume anything about the competition of the target market. Use one of the many analytical tools (www.alexa.com) to find out the exact composition of your potential market. Level of Competition for the Keywords: There are keywords with huge amounts of competition versus some that in the same niche have lower competition for attention. Choosing the keywords with the “right” amount of competitors will ultimately depend on your business aspirations and how much traffic you think you can attract away from others.
- 10. Page 10 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg Mistake #4: Using Heavy Vocabulary As mentioned earlier, people have a very short time span (a little over three seconds) to skim through a page and decide if they want to read more or not. You have to realize this and make this your mantra. What people do not like in online published articles are unnecessary big words. They are not impressed with a colorful vocabulary (or using the thesaurus on every word) them rather feel irked or intimidated and leave your page. You also have to look at your target demographic and realize not only does the traffic have a limited time to look over your articles they also have a varying geographical and educational background. In order to appeal to the largest cross section of the market, you will have to keep it simple and easy to read. Remember, you are not trying to spoof potential customers, but trying to gain their attention and their trust through your article marketing campaign. Therefore, it is ideal to keep it simple. There are, however, certain article topics that require a heavy vocabulary pruning because of the nature of the discussion.
- 11. Page 11 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg If you are discussing something rather technical and you need to use the complex language that will establish you as an expert in the field, go for it. Using heavy vocabulary is warranted in such cases where the readers will expect a certain level of complexity, but even in these cases it is good practice to mention that you intend this article for a more advanced audience. That way you do not run the chance of spoofing away any potential customers away from your business. When publishing articles over the Internet, you just cannot account for the kind of traffic you might attract so keep it simple and informative, this way you will have all your bases covered. Mistake #5: Losing Focus of the Content A solid, long‐term article marketing campaign does not comprise of ten or twenty articles, but requires hundreds, if not thousands of articles overtime to keep the traffic trickling in and your existing customer base interested. The huge number of articles people have to churn out weekly often leads them to making this mistake, not tying everything in
- 13. Page 13 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg Mistake #6: Writing in the Third Person Writing your articles in the third person as if you are a voyeur, distances you from the issues you are trying to discuss or bring to the audience. Writing in the third person, is a very common mistake people tend to make when they do not have sufficient marketing experience or background. What you need to understand to avoid this mistake is that if you aim to establish a lasting business relationship with someone you need to develop a personal relationship with them. This becomes a huge problem over the Internet, which can become pronounced if you start writing in the third person and distancing yourself from the problems your clients are facing. It is great if you can add any personal experiences of your friends, but try and add some of your own experiences with the challenges or the products your customers are going through or looking at. Simply put, if you are selling a muscle building exercise regime, but post articles that detach you from product will do you no good. Instead of writing articles about how some instructors developed this program in a big, white laboratory; you would do well to write in the first person and share your own experiences. This is especially helpful if
- 14. Page 14 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg you can identify any challenges your target demographic faces and tell them you have faced them too; not someone else but you, the creator of the program. Mistake #7: Using wrong tone for the article This is another rather rampant mistake when it comes to online publications, using the wrong tone for your articles. As mentioned earlier, there is a lack of personal connectivity in the online marketplace so it is advisable that articles should always be written in an open and informal/personal way. If you think you are discussing something very technical or clinical, even then it reads better if you can make it read more personal through some appropriate anecdotes. There are exceptions of course, e.g. when you are discussing some serious medical conditions, you might need to establish a formal tone to establish our authority over the subject. For most niche products, it is better if you forego building the authority and concentrate on building the relationships. The quality of your
- 15. Page 15 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg articles and their content will establish your authority for you, so keep your tone light, simple and personal. Another bad tone is one of drama, writing a dramatic copy or a squeeze page is one thing, but writing melodramatic articles will not win you any long‐term customers. The reason being, the customers are smart and they read into the constant drama as a ploy and you lose some potentially loyal customers. Make sure the tone of your article is appropriate to the topic you are discussing and avoid being too formal or too informal. Mistake #8: Overdosing on Self Promotion This is another mistake that most article marketers make when starting out, it is selling you too much. Most people tend to get caught up in the concept of marketing, the flawed thinking here is that articles used for marketing should be pushing product. What you need to realize as an Internet marketer or business holder is that article marketing is a very subtle form of marketing. You need to understand the existing need for article directories. They exist to provide people with information; they are a teaching tool, not
- 17. Page 17 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg Mistake #9: Poorly written Author’s Bio and the Resource Box The resource boxes where the author’s bio and primary link to your business are published are the calling card for your business. Treat them as such, by not stuffing them with irrelevant accomplishments or lengthy descriptions about your business. Keep it clean, keep it simple is the golden rule for a converting resource box. Using adjectives or power words to describe yourself or your business expertise is a tried and tested way of writing a good Author’s bio. It should always be written in the third person and should include only relevant accomplishments, avoid adding any fluff or you will have a confused reader. A calling card for your business should only be a glimpse of which you are, the quality and expertise assurance will come from the article the reader has just read. Another factor to consider is the length of the author’s bio. It should never be too long, keep it short and you keep the interest of the audience. If you start distracting the reader with your history, they will probably never read through and get to the link you want them to follow.
- 18. Page 18 of 19 MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg In short, here is what you should avoid when writing a resource box: • Using more than one link, even if they point to the same page is a huge distraction and you need to have your traffic focused and funneled into one primary target. • This is a rudimentary step in writing a good resource box but new marketers often overlook. You need to ask the reader to click the link. It is important that you ask them to a call of action, never assume the readers can figure it out on their own. • The worst kind of a resource box is the one that becomes a form, copy – pasted at the end of articles you publish. A resource box should be tied in with the content of the article for maximum effect. • A resource box should not be any longer than a two to three sentences. Mistake #10: Failing to Proofread No matter how great a writer, you are or how detail‐oriented, there is no substitute for a good old look over, a proofread. Sometimes people