1. IE - Master in Management Application
Express Yourself
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Pascal Rehder!
February 2014!
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Agenda
Topic 1: Presenting the Issue!
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Topic 2: The Nature of Communication within Organizations!
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Topic 3: Development of a Conceptual Approach
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3. Topic 1: Presenting the Issue
Question F - Communication
You have just participated in an important meeting with
your superior. How will you ensure that every part of the
instructions you received will properly reach all
subordinates, suppliers and clients, located in different
parts of the world?
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February 2014
4. ❖
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IE MIM Application - Pascal Rehder! !
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Topic 2: The Nature of Communication within Organizations!
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Agenda
Topic 1: Presenting the Issue!
Topic 3: Development of a Conceptual Approach
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February 2014
5. Topic 2: The Nature of Communication within Organizations
Definition
Communication is the activity of conveying information
through the exchange of thoughts, messages, or
information, as by speech, visuals, signals, writing or
behaviour. It is the meaningful exchange of information
between two or more living creatures within clustered
entities.!
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February 2014
6. Topic 2: The Nature of Communication within Organizations
WordCloud
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February 2014
7. Topic 2: The Nature of Communication within Organizations
Objective of Communication
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To effectively deliver
instructions of high
importance !
Supplier!
to different target groups!
Subordinates!
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across borderlines!
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Manager!
through different types of
barriers!
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Internal!
without losing the initial
intention of the message!
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Clients!
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February 2014
8. Topic 2: The Nature of Communication within Organizations
The Organizational Framework - 5 Steps
1. Profiling and identifying
the audience!
2. Selecting
communication channels!
3. Developing messages!
4. Monitoring the outcome!
5. Evaluating outcomes
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February 2014
9. Topic 2: The Nature of Communication within Organizations
Concepts for defining reporting lines and responsibilities
Functio
,nal'
Flat)
Hierarchy)
Formal'
Culture'
Structure'
Divis,
ional'
Matrix'
Verti.
cal)
Infor/
mal'
Examples!
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Organization with few or no levels of
middle management between staff and
executives - flat!
Every organizational entity, except one,
is subordinate to a single other entity vertical
IE MIM Application - Pascal Rehder! !
Examples!
Examples!
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Automobile companies - divisional!
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Google - informal!
Production company
„Product A vs Product B - matrix!
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Facebook - informal!
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Most Financial institutions - formal
Different Departments (Accounting,
Engineering, Administration) - functional
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February 2014
10. Topic 2: The Nature of Communication within Organizations
Leadership-Style
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Attitudes towards LeadershipStyle in regard to employee
communications!
Trans2
formatio2*
nal/
Identifying the way how the
communication inside the entity
is done!
Charis2
matic/
Leadership*
Style/
Each Leadership-Style produces
another atmosphere within the
entity!
Trans2
actional/
Leadership-Style depends on the
size, age, operating fields, culture
and objectives of each leader
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Auto2*
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Cooper*
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February 2014
11. Topic 2: The Nature of Communication within Organizations
Profiling and identifying the audience
Direct Subordinates or Leading
Position
Business-
Relationship-Lenght
Indirect Subordinates
Subordinates
Cultural Differences
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Internal or External
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February 2014
12. Topic 2: The Nature of Communication within Organizations
Profiling and identifying the audience
Kind of Client Segment
Service or Goods
Type of Order / Purchase
Clients
Cultural Differences
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Location
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February 2014
13. Topic 2: The Nature of Communication within Organizations
Profiling and identifying the audience
Quantity of Suppliers!
Kind of Supplier
(e.g. KeyAccount)
Strategic Importance
Suppliers
Cultural Differences
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Location
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February 2014
14. Topic 2: The Nature of Communication within Organizations
Effective Communication through appropriate channels
Internal
Communication Systems!
Websites / Social Media!
Direct Mail!
Target Group
Corporate Events
Conference Calls!
Informal Conferences
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Face to Face Meetings!
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February 2014
15. Topic 2: The Nature of Communication within Organizations
Essential Communication Principles
Language Barriers!
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Languages in different
Countries!
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Internal Corporate Language!
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Translation Barriers!
Linguistic!
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Specific target group!
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Precision of outcome!
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Bias Free
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February 2014
16. Topic 2: The Nature of Communication within Organizations
Essential Communication Principles
Providing Reasons!
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Intention of Communication
Attempt!
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Higher Compliance!
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Letting People to join
Conversations!
Type!
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Downwards, Upwards,
Horizontal, Diagonal, External
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February 2014
17. ❖
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IE MIM Application - Pascal Rehder! !
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Topic 2: The Nature of Communication within Organizations!
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Agenda
Topic 1: Presenting the Issue!
Topic 3: Development of a Conceptual Approach
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February 2014
18. Topic 3: Development of a Conceptual Approach
Developing Messages to Subordinates
Language
Channel
Type
Layer
IE MIM Application - Pascal Rehder! !
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Use simple, precise, accurate, specific and unambiguous
(with respect to culture and policies)
Face to Face, Email and Internal
Communication Systems
Follow the rules of downwards
Communication
Involve Direct and indirect
subordinates
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February 2014
19. Topic 3: Development of a Conceptual Approach
Developing Messages to Suppliers & Clients
Language
Channel
Content
Type
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Use customer orientated clear and precise,
bias free phrasing
Use direct Mail, eMail or Phone
communication
Depending on type of product or supply,
provide relevant information
Follow the rules of external
communication
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February 2014
20. Topic 3: Development of a Conceptual Approach
Monitor the Outcome
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Schedule Meetings with
Direct Subordinates to
Evaluate Status and
Outcome!
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Give constructive
Feedback!
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Double-Check
Instruction Delivery
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February 2014
21. Topic 3: Development of a Conceptual Approach
Lessons Learned
Reasons for implementing
proper Communication
Systems and Regulations!
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Organizational Growth and
Development!
Possible Increase in
Shareholder Value for
external Stakeholders
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Continuous Learning and
Reflexion!
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Process Optimization!
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Knowledge Sharing between
Participants!
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Better Working Athmosphere
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February 2014
22. "Developing excellent communication skills is
absolutely essential to effective leadership. The
leader must be able to share knowledge and ideas
to transmit a sense of urgency and enthusiasm to
others. If a leader can't get a message across clearly
and motivate others to act on it, then having a
message doesn't even matter."
— Gilbert Amelio!
President and CEO of National Semiconductor Corp.
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