Short input to a site clinic on SEOday cologne 2011 about optimizing the online customer lifetime value from the first impression (view) to the cancellation of his account...

1. You got clicked...
And now?

2. 3 Präsentationen zur Wahl
Click... KPIs 5 Secrets
Was passiert Best And Worst
i.e. from Google
eigentlich Practice an
to make money
danach? Beispielen

3. Agenda
1. Introduction
2. Secrets to make money
3. Conclusion
4. Live Review
5. Q&A

4. Setup Basic KPIs
Traffic Traffic Traffic
Action Action Action
Cash

5. How to increase value
Customer Life Cycle
Action 1
Action 2
Action 3
Traffic Conversion Retention

6. Money spent per customer
Attraction
Conversion
Retention

7. Single source of truth
Shit in Tracking Shit out

8. Segmentation
M50ch W39at W18de

9. Better
Good &

10. Q & A

11. Thank you
Pascal Fantou
@pascalfantou
http://q48.de