Learn how to optimize your Google Places with customer reviews

2.  Customer reviews can make or break your
business
 Google is now using reviews to rank your
business
 A constant stream of good reviews can
increase your bottom line
 Anyone can leave a good or bad review for
your business, even your competition
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3. Your reputation is important in this world of
social media.
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4. Happy customers are less likely to review (although it’s
getting easier with smart phones apps) but angry
customers will surely tell everyone!
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5. Rule #1 - Reviews must be genuine, don’t fake them.
 Provide comment cards for in-store customers
 Use Posterous.com to upload handwritten reviews
 E-mail customers with a link to send their reviews in
your Google Places listing
 Create a “Customer Reviews/Testimonials” page on
your site
 Use QR codes that lead customers to your Customer
Review page
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6.  Provide comment cards for in-store customers
1. Train staff to ask how the customer's experience was and if
they said it was great then say, "We'd really appreciate it if
you would leave a nice review for us”.
2. Provide the customers with a comment card.
3. Offer customers incentives for giving reviews.
▪ Discounts
▪ Freebies
▪ Gift Certificates
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7.  Use Posterous.com to upload handwritten reviews
Posterous.com is a free blogging
website where you can easily
and quickly post your customer
reviews as scanned pictures.
Scanning handwritten reviews
and uploading them online will
show Google that the reviews
are genuine.
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8.  Use Posterous.com to upload handwritten reviews
1. Scan the handwritten review
or fax and save it as a picture.
2. Sign up for a free account in
Posterous.com and login.
3. Create a post with the
appropriate title, like
“Customer Review from
[Name]”.
4. Enter the customer’s
verbatim, upload the scanned
image, and publish the post.
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9.  Use Posterous.com to upload handwritten reviews
5. Access your Google Places listing and write a review that
includes the link to the specific Posterous blog post you
created.
▪ Set up a Google alert for client reviews
▪ Some directories allows you to respond (Yelp and Google)
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10.  E-mail customers with a link to send their reviews in
your Google Places listing
Customers will be required to sign in to their Google
account before they can write a review.
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11.  E-mail customers with a link to send their reviews in
your Google Places listing
Write a review button
Upload a photo button
Best Ever Badges icon
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12.  Create a “Customer Reviews/Testimonials” page on
your site
 Google Places and Google Local Search regularly crawls for user-
generated reviews from the web.
 WP Customer Reviews plugin allows you to setup a specific page
on your blog to receive customer testimonials for your
business/service OR to write reviews about multiple products
(using multiple pages).
 All submissions are moderated, which means that YOU choose
which reviews get shown.
 For more info, visit http://wordpress.org/extend/plugins/wp-
customer-reviews
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13. WP Customer Reviews - Sample
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14.  Use QR codes to lead customers to your Customer
Review page
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15. Local Business Listing Robot (www.lblrobot.com) is a
service that automates the posting of your clients' reviews.
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