The importance of having a mobile portal for your business that your customers can access.

1. For Transformational Outsourcing - Social Media Department

2. The rule is that you want to increase exposure
and customer return rate by:
 Finding them
 Having them find you
 Reminding them you are there
 Giving them a reason to visit/buy
 Giving them an incentive to recommend you
to others
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3.  Either through local/mobile search or through
local/mobile advertising as well as offering
promotions
 Define campaign purpose
 Do you want people to call?
 Do you want customers to go to your shop?
 Do you just want leads so that you can them?
 Are you just building a list (SMS or Email)?
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4. Remember that traffic represents real people –
people who are potentially your customers.
 Local Search (Google)
 Offline occurrences (print media)
 Purchased traffic (Google Ads, Admob)
 Social Media (Facebook/Foursquare)
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6. These are things that will illicit someone to do
something.
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7. Set up a short code or mobile keyword with a
reputable service
 Make sure that you have all the capabilities
you want (polls, trivia, tracking, etc.)
 Most importantly, there must be a
confirmation of opt in and the ability to opt
out- it’s the law!
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8.  Set up a short code or mobile keyword with a
reputable service (Example: BizM3)
 Make sure that you have all the capabilities you
want (polls, trivia, tracking, etc.)
 Most importantly, there must be a confirmation of
opt in and the ability to opt out- it’s the law!
 Pick a mobile keyword that communicates the
customer or their business name.
 Example: If customer’s name is John, use keyword
John123, or if it’s John’s Pizza, use JohnPizza123
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9.  Use the keyword and short code on all
promotions, web, business cards, or at the
establishment itself – everywhere where
people will actually see it.
 Use a coupon or something that will
incentivize your customer to opt in.
 People will not opt in if all you do is spam them.
 Keep in touch with your customers with
specials, coupons, and important information.
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10.  Drive them to landing pages or to come in
directly
 This is immediate – 95% of all text messages
get opened within minutes
 Send out a promotion that expires within a
few hours
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11.  Business cards
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12. For Transformational Outsourcing - Social Media Department

13.  Mobile Pages
 Mobile Coupons
 Maps
 Click to Call
 SMS
 Specific Mobile Landing Pages
 Mobile Traffic Generation
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14.  Maps
 Directions
 Landing Page
 Coupon
 Click to Call
 Tags
 Google Boost
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15.  Maps
 Directions
 Landing Page
 Coupon
 Click to Call
 Tags
 Google Boost
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16.  Use Goo.gl to create shortened URLs and
create a QR Code
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