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Santa Cruz de la Sierra, March 12




AGILE & BUSINESS ANALYSIS
     A Succesful Combination
      By Luiz Claudio Parzianello
About the Speaker

   Luiz C. Parzianello holds a BSc. in Electrical Engineering from
   Pontifical Catholic University of Rio Grande do Sul (PUCRS)
   and a MSc. in Systems Engineering from São Paulo University
   (USP). He’s the President of the IIBA Porto Alegre Chapter
   (Brazil) and member of the core team who developed the
   Agile Extension to the BABOK. He has been acting as an IT
   professional for 25 years and as an Agile Coach and Trainer
   for 9 years. Currently, he’s a Management Consultant at the
   RBS Group (Porto Alegre, RS, Brazil).



                  Twitter @lcparzianello
Principles Behind the Agile Manifesto

 1) Our highest priority is to satisfy the customer through
    early and continuous delivery of valuable software
                                                software.
 2) Welcome changing requirements, even late in
    development. Agile processes harness change for the
    customer's competitive advantage
                           advantage.
 3) Deliver working software frequently, from a couple of
    weeks to a couple of months, with a preference to the
            timescale.
    shorter timescale
 4) Business people and developers must work together
    daily throughout the project.
Principles Behind the Agile Manifesto

 5) Build projects around motivated individuals Give them
                                    individuals.
    the environment and support they need, and trust them
    to get the job done.
 6) The most efficient and effective method of conveying
    information to and within a development team is
    face-to-     conversation.
    face-to-face conversation
 7) Working software is the primary measure of progress.
 8) Agile processes promote sustainable development.
    The sponsors, developers, and users should be able
    to maintain a constant pace indefinitely.
Principles Behind the Agile Manifesto

 9) Continuous attention to technical excellence and
    good design enhances agility.
 10)Simplicity -- the art of maximizing the amount of
    work not done -- is essential.
 11)The best architectures, requirements, and designs
    emerge from self-organizing teams
                 self-           teams.
 12)At regular intervals, the team reflects on how to
    become more effective then tunes and adjusts its
                    effective,
    behavior accordingly.
What is Business Analysis (BA)?
Business analysis involves understanding how organizations
function to accomplish their purposes, and defining the
capabilities an organization requires to provide products and
services to external stakeholders.

It includes the definition of
organizational goals, how those goals
connect to specific objectives,
determining the courses of action that
an organization has to undertake to
achieve those goals and objectives,
and defining how the various
organizational units and stakeholders
within and outside of that organization
interact.
What is Business Analysis (BA)?
                  The focus is to determine     The focus is to determine
                  the BA activities             which solution best fits the
                                                business need

                                                   The focus is to ensure that
The focus is to identify                           stakeholders and the project
and understand needs                               team remain in agreement on
and concerns                                       the solution scope




 The focus is to define a
 solution scope that can
 feasibly be implemented                      The focus is to enable the project
 by the business                              team to implement a solution that will
                                              meet the needs of the sponsoring
                                              organization and stakeholders
        BABOK® Guide Version 2.0
What about Business Analysts?

      A business analyst is any person who performs business
      analysis activities no matter what their job title or
               activities,
      organizational role may be.
      Business analysis practitioners include not only people
      with the job title of business analyst but may also include
                                     analyst,
      business systems analysts, systems analysts,
      requirements engineers, process analysts, product
      managers, product owners, enterprise analysts, business
      architects, management consultants, or any other person
      who performs the tasks described in the BABOK® Guide,
      including those who also perform related disciplines such
                                          development,
      as project management, software development, quality
      assurance,                   design.
      assurance, and interaction design
Business Analysis and Scrum?
                                                Some examples from Scrum Guide
                                                         (Oct 2011)
The Product Owner is responsible for
maximizing the value of the product                                     cross-functional,
                                           Development Teams are cross-functional
and the work of the Development Team.      with all of the skills as a team necessary
                                           to create a product Increment;

     Scrum recognizes no titles for Development Team members
     other than Developer regardless of the work being performed
                Developer,
     by the person; there are no exceptions to this rule;

                                           Development Teams do not contain sub-
                                           teams dedicated to particular domains
The Sprint Goal may be a milestone in      like testing or business analysis.
the larger purpose of the product
roadmap.                              The Product Backlog is often ordered by
                                      value, risk, priority, and necessity.
Business Analysis and Scrum?
Business Analysis and Scrum?
       Based on Tom Gilb
       http://stakeholdervalues.com/Value+Product+Owner

                                                              1 to 4 weeks cycle


                                                                                                                   Stakeholders
                                                                             1 to 4 weeks cycle   Product Owner

Business
 Vision                                                   SCRUM




                                                                                                                        Business Vision
                                                                                                       Product Vision
           Prioritization




                                                                                                        Verification



                                                                                                                          Verification
                             Product
                              Vision

                                       Prioritization
Business                    Product
 Owner                       Owner

                Value Management                                  Development Management                 Value Manag.
Business
CusBizProDevOps




                                                                                        SEO/Data




                                               Services
                                                                                        Analytcs
                                                                            Engineers
                               Product & Dev




                                                                            Systems
                                  Strategy




                                                Operations Management
                                                Operations
                                                Operations
                                                Operations
                                                                                        Analysts
                                               Product
                                                                                        Testing
                                                                  Release




                                               Releases
                                                                            Engineers
                                                                            Software
                               Strategy
                               Product




                                               Development
                                               Development
                                               Development Management



                                                                                        Master
                                                                                        Scrum
                                               Product
          How could we work?




                                               Demands
                                                                  MMF



                                                                            Product
                               Business




                                                                            Owner
                               Strategy




                                                                                        Designers
                                                 Product Management
                                                 Product
                                                 Product
                                                 Product




                                                                                        UX
                                               Business
                                               Demands




                                                                  MVP



                                                                            Business




                                                                                        Business
                                                                            Owner




                                                                                        Analysts
                                      Vision

                                                 Business
                                                 Business
                                                 Business Management
                                               Market
                                               Perceptions




                                                                  BVI
What could be done?
           Value

                   Sprint 1      Sprint 2          Sprint 3          Sprint 4          Sprint 5
                                                                                                                  Business Perspective

                   New Capabilities                                                          Launch      Business Value Increment

 suports
                                                                                                                   Product Perspective

                        Minimum Marketable Features                                          Release     Minimum Viable Product


  results
                                                                                                                   Process Perspective
                          PDCL              PDCL              PDCL              PDCL              PDCL      Better Performance


manages
                                                                                                                    Project Perspective

                                                     Integration, Acquisitions, Costs & Risks

                                                                                                                                          Time
The Basic Principle of Agile BA ...




  The Dude’s Law
                             By David
             Why
   Value =                   Hussman
             How
Seven Guidelines to the Agile BA ...




          http://tinyurl.com/AgileExtensionBABOK
1) Learning to see ...                                               DISCOVERY


                                    whole!
                            See the whole!
 “In an agile context, business analysis views the entire system of people,
      process, and technology to find where true value lies and to help
           organizations maximizes the likelihood of delivering a
                        valuable and valued solution.”




Useful Techniques
  Business Capability Analysis
  Personas
  Value Stream Mapping
2) Learning to think ...                                         DISCOVERY


                                  customer!
                       Think as a customer!
        “Agile analysis pays special attention to the voice of the
  customer to understand their values and expectations. Backlog items
  represent work to be done and convey customer thinking, and can be
    represented through prototypes, user stories, epics, MMFs, etc.”


Useful Techniques
  User Stories
  Story Elaboration
  Story Decomposition
  Story Mapping
  Storyboarding
3) Understanding value ...                                            DISCOVERY


              Analyze to determine what is valuable!
 “The agile approach is distinct in that value is continuously assessed and
 prioritized to ensure that the most valuable work is delivered at any point
  in time, always using the end customer perspective. It is also imperative
 to challenge those requirements that do not support the business goals.”


Useful Techniques
  Backlog Management
  Business Value Definition
  Kano Analysis
  MoSCoW Priorization
  Purpose Alignement Model
3) Understanding value ...                                             DISCOVERY




        Capabilities            can guarantee            Results
  Productivity        Quality                   Losses             Gains




 Oportunities      Compliance                   Reduce         Increase


   Efficiency      Effectiveness                Avoid          Protect




       People & Processes                         Market & Financial
4) Getting real ...                                                  DELIVERY


                      Get real using examples!
  “To confirm what is valuable, it is common to use concrete examples to
 both elicit and validate product needs. Models may be useful for the team
   but examples are more concrete for the customer. These techniques
  engage customers in requirements elicitation, analysis, and validation.”


Useful Techniques
  Behaviour Driven Development
  Prototyping
5) Getting done ...                                                DELIVERY


                   Understand what is doable!
 “Technology stakeholders are empowered by effectively analyzed needs.
   It helps them determine how much work they can deliver at any given
      point in time, identify product requirements options, and provide
           recommendations to business partners on solutions.”


Useful Techniques
  Estimation
  Planning Workshop
  Real Options
6) Getting better ...                                                   DELIVERY


     Stimulate Collaboration & Continuous Improvement!
 “Facilitative techniques enable efficient and effective collaboration and
   accelerate a team's ability to define and deliver products. We actively
 create an environment where all project stakeholders can contribute to
  the overall project value, ideally in face to face facilitated workshops.”


Useful Techniques
  Collaborative games
  Retrospectives
7) Avoid waste!                                             DELIVERY



  “Always be on the lookout for, and avoid, anything wasteful.
  Any activity that does not contribute directly to ensure that
 the needs of the customer are understood and that the team
       delivers what the customer really need is waste.”


Useful Techniques                “Ensure that all documentation
                                 produced through business
  Lightweight Documentation
                                 analysis is intended to fulfill an
                                 immediate need, has clear
                                 value for stakeholders, and
                                 does not create unnecessary
                                 overhead.”
                                 overhead.”
3 Final Messages ...

1) Business Analysts shouldn’t be order takers ...
   Business Analysts should be transformation
   agents for both customers and team members!

2) Business Analysis is not exclusive to Business
   Analysts ... Learn and practice what could make
   you more valuable!

3) Do your best! Understand that you are not only
   responsible for discovery but also for delivery.
Thank you!




       Luiz.Parzianello@portoalegre.theiiba.org

           http://www.slideshare.net/parzianello



       @lcparzianello

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Agile & Business Analysis: A Successful Combination

  • 1. Santa Cruz de la Sierra, March 12 AGILE & BUSINESS ANALYSIS A Succesful Combination By Luiz Claudio Parzianello
  • 2. About the Speaker Luiz C. Parzianello holds a BSc. in Electrical Engineering from Pontifical Catholic University of Rio Grande do Sul (PUCRS) and a MSc. in Systems Engineering from São Paulo University (USP). He’s the President of the IIBA Porto Alegre Chapter (Brazil) and member of the core team who developed the Agile Extension to the BABOK. He has been acting as an IT professional for 25 years and as an Agile Coach and Trainer for 9 years. Currently, he’s a Management Consultant at the RBS Group (Porto Alegre, RS, Brazil). Twitter @lcparzianello
  • 3. Principles Behind the Agile Manifesto 1) Our highest priority is to satisfy the customer through early and continuous delivery of valuable software software. 2) Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage advantage. 3) Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the timescale. shorter timescale 4) Business people and developers must work together daily throughout the project.
  • 4. Principles Behind the Agile Manifesto 5) Build projects around motivated individuals Give them individuals. the environment and support they need, and trust them to get the job done. 6) The most efficient and effective method of conveying information to and within a development team is face-to- conversation. face-to-face conversation 7) Working software is the primary measure of progress. 8) Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
  • 5. Principles Behind the Agile Manifesto 9) Continuous attention to technical excellence and good design enhances agility. 10)Simplicity -- the art of maximizing the amount of work not done -- is essential. 11)The best architectures, requirements, and designs emerge from self-organizing teams self- teams. 12)At regular intervals, the team reflects on how to become more effective then tunes and adjusts its effective, behavior accordingly.
  • 6. What is Business Analysis (BA)? Business analysis involves understanding how organizations function to accomplish their purposes, and defining the capabilities an organization requires to provide products and services to external stakeholders. It includes the definition of organizational goals, how those goals connect to specific objectives, determining the courses of action that an organization has to undertake to achieve those goals and objectives, and defining how the various organizational units and stakeholders within and outside of that organization interact.
  • 7. What is Business Analysis (BA)? The focus is to determine The focus is to determine the BA activities which solution best fits the business need The focus is to ensure that The focus is to identify stakeholders and the project and understand needs team remain in agreement on and concerns the solution scope The focus is to define a solution scope that can feasibly be implemented The focus is to enable the project by the business team to implement a solution that will meet the needs of the sponsoring organization and stakeholders BABOK® Guide Version 2.0
  • 8. What about Business Analysts? A business analyst is any person who performs business analysis activities no matter what their job title or activities, organizational role may be. Business analysis practitioners include not only people with the job title of business analyst but may also include analyst, business systems analysts, systems analysts, requirements engineers, process analysts, product managers, product owners, enterprise analysts, business architects, management consultants, or any other person who performs the tasks described in the BABOK® Guide, including those who also perform related disciplines such development, as project management, software development, quality assurance, design. assurance, and interaction design
  • 9. Business Analysis and Scrum? Some examples from Scrum Guide (Oct 2011) The Product Owner is responsible for maximizing the value of the product cross-functional, Development Teams are cross-functional and the work of the Development Team. with all of the skills as a team necessary to create a product Increment; Scrum recognizes no titles for Development Team members other than Developer regardless of the work being performed Developer, by the person; there are no exceptions to this rule; Development Teams do not contain sub- teams dedicated to particular domains The Sprint Goal may be a milestone in like testing or business analysis. the larger purpose of the product roadmap. The Product Backlog is often ordered by value, risk, priority, and necessity.
  • 11. Business Analysis and Scrum? Based on Tom Gilb http://stakeholdervalues.com/Value+Product+Owner 1 to 4 weeks cycle Stakeholders 1 to 4 weeks cycle Product Owner Business Vision SCRUM Business Vision Product Vision Prioritization Verification Verification Product Vision Prioritization Business Product Owner Owner Value Management Development Management Value Manag.
  • 12. Business CusBizProDevOps SEO/Data Services Analytcs Engineers Product & Dev Systems Strategy Operations Management Operations Operations Operations Analysts Product Testing Release Releases Engineers Software Strategy Product Development Development Development Management Master Scrum Product How could we work? Demands MMF Product Business Owner Strategy Designers Product Management Product Product Product UX Business Demands MVP Business Business Owner Analysts Vision Business Business Business Management Market Perceptions BVI
  • 13. What could be done? Value Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Business Perspective New Capabilities Launch Business Value Increment suports Product Perspective Minimum Marketable Features Release Minimum Viable Product results Process Perspective PDCL PDCL PDCL PDCL PDCL Better Performance manages Project Perspective Integration, Acquisitions, Costs & Risks Time
  • 14. The Basic Principle of Agile BA ... The Dude’s Law By David Why Value = Hussman How
  • 15. Seven Guidelines to the Agile BA ... http://tinyurl.com/AgileExtensionBABOK
  • 16. 1) Learning to see ... DISCOVERY whole! See the whole! “In an agile context, business analysis views the entire system of people, process, and technology to find where true value lies and to help organizations maximizes the likelihood of delivering a valuable and valued solution.” Useful Techniques Business Capability Analysis Personas Value Stream Mapping
  • 17. 2) Learning to think ... DISCOVERY customer! Think as a customer! “Agile analysis pays special attention to the voice of the customer to understand their values and expectations. Backlog items represent work to be done and convey customer thinking, and can be represented through prototypes, user stories, epics, MMFs, etc.” Useful Techniques User Stories Story Elaboration Story Decomposition Story Mapping Storyboarding
  • 18. 3) Understanding value ... DISCOVERY Analyze to determine what is valuable! “The agile approach is distinct in that value is continuously assessed and prioritized to ensure that the most valuable work is delivered at any point in time, always using the end customer perspective. It is also imperative to challenge those requirements that do not support the business goals.” Useful Techniques Backlog Management Business Value Definition Kano Analysis MoSCoW Priorization Purpose Alignement Model
  • 19. 3) Understanding value ... DISCOVERY Capabilities can guarantee Results Productivity Quality Losses Gains Oportunities Compliance Reduce Increase Efficiency Effectiveness Avoid Protect People & Processes Market & Financial
  • 20. 4) Getting real ... DELIVERY Get real using examples! “To confirm what is valuable, it is common to use concrete examples to both elicit and validate product needs. Models may be useful for the team but examples are more concrete for the customer. These techniques engage customers in requirements elicitation, analysis, and validation.” Useful Techniques Behaviour Driven Development Prototyping
  • 21. 5) Getting done ... DELIVERY Understand what is doable! “Technology stakeholders are empowered by effectively analyzed needs. It helps them determine how much work they can deliver at any given point in time, identify product requirements options, and provide recommendations to business partners on solutions.” Useful Techniques Estimation Planning Workshop Real Options
  • 22. 6) Getting better ... DELIVERY Stimulate Collaboration & Continuous Improvement! “Facilitative techniques enable efficient and effective collaboration and accelerate a team's ability to define and deliver products. We actively create an environment where all project stakeholders can contribute to the overall project value, ideally in face to face facilitated workshops.” Useful Techniques Collaborative games Retrospectives
  • 23. 7) Avoid waste! DELIVERY “Always be on the lookout for, and avoid, anything wasteful. Any activity that does not contribute directly to ensure that the needs of the customer are understood and that the team delivers what the customer really need is waste.” Useful Techniques “Ensure that all documentation produced through business Lightweight Documentation analysis is intended to fulfill an immediate need, has clear value for stakeholders, and does not create unnecessary overhead.” overhead.”
  • 24. 3 Final Messages ... 1) Business Analysts shouldn’t be order takers ... Business Analysts should be transformation agents for both customers and team members! 2) Business Analysis is not exclusive to Business Analysts ... Learn and practice what could make you more valuable! 3) Do your best! Understand that you are not only responsible for discovery but also for delivery.
  • 25. Thank you! Luiz.Parzianello@portoalegre.theiiba.org http://www.slideshare.net/parzianello @lcparzianello