Indian startups eye unsaturated mkts in africa & south america

1. Indian Startups Eye Unsaturated
Mkts in Africa & South America

2. Contd..
Indian startups with global ambitions are looking beyond conventional
destinations like the United States and Southeast Asia to focus on emerging
economies such as Africa and South America, where they can apply their
strategic advantage and technical expertise to tap into unsaturated markets.
Ad retargeting company Vizury, launched in 2008, now services regional e-
commerce giants such as CTrip and Gomei in China and Mobli and Dafiti in
Brazil. Restaurant discovery service Zomato is now present in Brazil and
South Africa, and has acquired four startups in east Europe as part of its
expansion plans while Capillary Tech nologies has offices in Trinidad and the
UAE. Cloud telephony company Knowlarity, after expanding to Southeast
Asia last year, is now turning its focus on South America and north Africa.

3. Contd..
“We wanted to focus on emerging economies,
because as a startup with limited financial
capabilities it would make sense to enter a market
where we can be the number one player, as opposed
to only making a dent in the US,“ said Subra Krishnan,
vice-president of product at Vizury, who oversaw the
creation of company branches in Beijing, São Paolo,
Mexico City and Dubai, among others. His next
project is to set up an office in South Africa.
Emerging markets are growing much faster than
developed markets, said Ambarish Gupta, foun der
and CEO of Knowlarity, adding that the six-year-old
company is able to capitalise on its expertise in PSTN
technology that is mandated in many countries in the
Middle East and South America.

4. Contd..
“Africa in particular is a very lucrative market
because it has similar consumer behaviour and
buying power,“ said Ganesh Prabhu, professor of
strategy at IIM Bangalore. “The markets there
are less competitive, so it's easier for Indian
companies to sell products there for a higher
premium and earn a higher margin, even taking
into account transportation costs.“
Startups are setting sights even on the
predominantly Spanishspeaking Latin America,
which has much weaker historical ties with India
than Africa and calls for high costs of travel.

5. Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother )
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India
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