If you are building a commercial Force.com app with a team of developers, this session is for you. Join us to learn best practices for setting up your Force.com IDE, managing source code, creating automated builds, deploying to test environments, and more. Hear from a panel of seasoned ISVs who are employing key team development principles. This session is primarily for product managers, architects, and developers (isvpartners).

1. Team Development & Release
Management for ISVs
Andrew Albert, salesforce.com
Jordan Baucke, BracketLabs
Eric Wilcox, FinancialForce

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Andrew Albert
Director, ISV Technical Enablement
aalbert@salesforce.com

4. Jordan Baucke
Developer/Architect
@jordanbaucke @bracketlabs
@readytalkgeeks

5. Eric Wilcox
Senior Developer/Architect
roc.wilcox@gmail.com

6. How to setup a new developer

7. Developer Toolset
1 3
salesforce Dev & Test Environments Force.com Migration Tool
2 4
Force.com IDE Source Control

8. Setup environment & Check in
4 Deploy to Server
Partner Developer Edition
3
Repository downloaded to machine
5 git add
Source Code Repository
Force.com IDE
Force.com Migration Tool
git
1 Configure & Run Ant Script 2 git clone git@github/Project

9. Demo
Setting up a new environment

10. Compare & Contrast
Tip: API versioning

11. Continuous Builds & QA

12. FinancialForce’s Continuous Build Process
1 Checkout build
Source Code Repository
Deploy to Server
Hudson Server Deploy to Server (with Check Only)
Force.com Migration Tool 3 4
2 Run undeploy script
Testing Org Packaging Org

13. Teardown – How to dynamically clean an org
1 Ant Retrieve
Clean
2 Std Obj Layouts
Target Org
3 Build Package
4 Deploy Layouts
5 Build Destructive Changes
6 Deploy

14. Demo
Undeploy Script

15. BracketLab’s QA Process
1 Checkout build
Source Code
Jenkins Server Repository
Force.com Migration Tool
2 Run Migration tool & deploy to all editions
Partner Test Edition (EE) Professional Edition Group Edition

16. Handling different editions and features?
Group Edition Professional Edition Enterprise Edition
Know which edition-specific features your app requires: Record Types, Workflow, etc
Know which org-specific features your app requires: Chatter, Multi-Currency, Sharing, Profiles, etc
TIP: Test your app in the different editions!!!

17. Release Management

18. How to release an app (unmanaged -> managed)
3
2 Run Namespacing script Run Test Methods
Verify components
Run Code Scanners
Hudson Server Packaging DE org
Force.com Migration Tool
1
Get Build 4 Create Managed-Beta
6
Create Managed-Release
5
Install and Test Editions & Browsers
Source Code Repository

19. Namespace conversion script
Solved with Ruby script
(basically glorified find and
replace)
Find & Replace: /*NS*/-
MyNamespace.
https://github.com/
jordanbaucke/sfdc-
• Javascript references to 'Web Service' methods namespace-prefix
o Javascript Remoting, VF Ajax Toolkit, APEX REST
Endpoints
• Dynamic SOQL
• VF Pages referenced in custom buttons

20. Don’t Forget to….
1 Update Appexchange Listing
2 Update Appexchange Test Drive
3 Update Release Notes
4 Update Installation Guide
5 Update Trialforce Source orgs

21. How do you schedule your releases?

22. How do you test your app w/ each
salesforce release?
Partner Portal: http://p.force.com/releases
Twitter: @partnerforce

23. Takeaways
1 Setting up a new Developer demo:
https://github.com/BracketLabs/AppExchange-Team-Development-on-Force.com-Platform-Demo
2 Undeploy Script to Clean out a test org:
https://github.com/financialforcedev/df12-deployment-tools
3
Find/Replace Ruby script to prepend namespace:
https://github.com/jordanbaucke/sfdc-namespace-prefix
4 Use the DF12 Session Chatter Group to collaborate
5 Team Development articles on developer.force.com

24. Andrew Albert Jordan Baucke Eric Wilcox
salesforce.com BracketLabs FinancialForce
ISV Technical Enablement Developer/Architect Senior Developer/Architect