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AppExchange Partner Program
SUCCESS at Dreamforce
@partnerforce
slideshare.net/partnercommunications/
Dreamforce is the
Super Bowl of Cloud Computing
                         -CNBC
90,000+ registrants
                                                                                850+ sessions
   Dreamforce ‘                   Moments                                       350+ sponsors
                                                                                  14 keynotes




Day 1 Keynote with Marc Benioff     Day 2 Product Keynotes        Red Hot Chili Pepper Concert




                                                                          Largest Cloud Expo
Dreamforce Plaza + Music Festival                                              to Date
                                    Fireside Chat, Leadership Keynotes
                                       & Personal Transformation Day
AppExchange Partner Success




Packed AppExchange Partner Keynote           Partner Hub             Creative Marketing
          2100+ attendees                   One-stop-shop               350+ sponsors




                                 20 Dedicated ISV Sessions
                                 For each phase of the lifecycle
                                                                   20+ Partner Parties
                                     78 Partner-led Sessions
   Product Keynote Coverage
Our #PartnerKeynote Kicked-Off the Week


                                                         “   The Social Business Traveler Revolution”
                                                                     -Sarah Kuberry, Director of R&D



                                                         “   We are trying to solve problems for the
                                                                 future and the Salesforce Platform
                                                                                allows us to do this”
                                                                                   -Peter Grant, CEO

Over 2000 attendees with standing room only
Over 100 mentions of #partnerkeynote

Highlights:
• 70% of the Fortune 100 have installed an app
                                                         “  The AppExchange Partner Program is
                                                         helping to transform the group sales and
                                                         event business processes of almost every
• 44% in leads since AppExchange new site launch             hotel and casino on the Vegas Strip ”
• Identity, Canvas Apps and new Heroku pricing now
                                                                          -Shawn McGowan, COO
   available
• Turn-key billing: AppExchange Checkout
• New opportunities to deliver customer value – Social
   Apps Showcase
And the Industry Caught On
50+ Mentions of our Ecosystem
From CRN, ZDNet, InformationWeek and more


               Perhaps the company’s greatest asset hiding in plain sight is its ISV
           “   partners…Salesforce has basically doubled its commitment to the
               partners and is driving big business with them”
                                                            -Denis Pombriant, 9/26/12


               Salesforce.com delivered a new version of its collaborative message
            “  today during a keynote address given to AppExchange partners at the
               Dreamforce 2012 conference. It's not just about cloud apps anymore,
               it's about connected apps”
                                                               -Adam Riglian, 9/18/12
Keep the Momentum Alive




Dreamforce wrap-up page on the               Partner Success Dreamforce Chatter Group –
partner portal – includes links to slides,   continue to engage with our team and
recordings and more                          network with the partner community



                                                        Slideshare



                                                       Dreamforce Chatter App
        @partnerforce
Thank YOU
Appendix
Review the Sessions Virtually
                                     Session                                   YouTube   Slideshare
AppExchange Partner Keynote                                                     Watch       View
Automate Your App Sales on the AppExchange                                      Watch       View
Building Secure Applications in the Cloud                                       Watch       View
Delivering Vertical Social Apps                                                 Watch       View
Designing Social Apps (Workshop)                                                Watch       View
Extend Your Commercial Force.com App                                            Watch       View
How to Architect & Design Your App for Commercial Success                       Watch       View
How to Build the Perfect AppExchange Listing                                    Watch       View
How to Distribute & License Your App for Commercial Success                     Watch       View
How to Partner With Salesforce.com                                              Watch       View
How to Support Your Customers for Commercial Success                            Watch       View
ISV Kickoff: Getting Started as an ISV Partner                                  Watch       View
ISV PM Product Roadmap: Meet the PMs                                            Watch       View
Marketing Your App in the Social Era                                            Watch       View
Mastering the Direct Sales Model for ISVs                                       Watch       View
Salesforce Platform Keynote                                                     Watch       View
Sales Cloud: 6 by 60 - The Top Six AppExchange Apps for Sales                   Watch       View
Salesforce Platform: Extend Your Social Strategy with the AppExchange           Watch       View
Selling in a Social World                                                       Watch       View
Startup Funding Options - From Kickstarter to Venture Capital                   Watch       View
Team Development and Release Management for ISVs                                Watch       View
The Small Business App Market: Desk.com, Do.com and More                        Watch       View
The Social Apps Opportunity: Build the Next Big Cloud Start-Up                  Watch       View
There’s a Marketing App for That: Supercharge Campaigns with the AppExchange    Watch       View
Unlock the Power of Free Apps: Top 10 Free Apps on AppExchange                  Watch       View
Upward Mobility: Empower Your Workforce with AppExchange Mobile Apps            Watch       View
Your Secret Weapon: Top Admin Apps from the AppExchange                         Watch       View

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AppExchange Partner Program Dreamforce 2012 Recap

  • 1. AppExchange Partner Program SUCCESS at Dreamforce @partnerforce slideshare.net/partnercommunications/
  • 2. Dreamforce is the Super Bowl of Cloud Computing -CNBC
  • 3. 90,000+ registrants 850+ sessions Dreamforce ‘ Moments 350+ sponsors 14 keynotes Day 1 Keynote with Marc Benioff Day 2 Product Keynotes Red Hot Chili Pepper Concert Largest Cloud Expo Dreamforce Plaza + Music Festival to Date Fireside Chat, Leadership Keynotes & Personal Transformation Day
  • 4. AppExchange Partner Success Packed AppExchange Partner Keynote Partner Hub Creative Marketing 2100+ attendees One-stop-shop 350+ sponsors 20 Dedicated ISV Sessions For each phase of the lifecycle 20+ Partner Parties 78 Partner-led Sessions Product Keynote Coverage
  • 5. Our #PartnerKeynote Kicked-Off the Week “ The Social Business Traveler Revolution” -Sarah Kuberry, Director of R&D “ We are trying to solve problems for the future and the Salesforce Platform allows us to do this” -Peter Grant, CEO Over 2000 attendees with standing room only Over 100 mentions of #partnerkeynote Highlights: • 70% of the Fortune 100 have installed an app “ The AppExchange Partner Program is helping to transform the group sales and event business processes of almost every • 44% in leads since AppExchange new site launch hotel and casino on the Vegas Strip ” • Identity, Canvas Apps and new Heroku pricing now -Shawn McGowan, COO available • Turn-key billing: AppExchange Checkout • New opportunities to deliver customer value – Social Apps Showcase
  • 6. And the Industry Caught On 50+ Mentions of our Ecosystem From CRN, ZDNet, InformationWeek and more Perhaps the company’s greatest asset hiding in plain sight is its ISV “ partners…Salesforce has basically doubled its commitment to the partners and is driving big business with them” -Denis Pombriant, 9/26/12 Salesforce.com delivered a new version of its collaborative message “ today during a keynote address given to AppExchange partners at the Dreamforce 2012 conference. It's not just about cloud apps anymore, it's about connected apps” -Adam Riglian, 9/18/12
  • 7. Keep the Momentum Alive Dreamforce wrap-up page on the Partner Success Dreamforce Chatter Group – partner portal – includes links to slides, continue to engage with our team and recordings and more network with the partner community Slideshare Dreamforce Chatter App @partnerforce
  • 10. Review the Sessions Virtually Session YouTube Slideshare AppExchange Partner Keynote Watch View Automate Your App Sales on the AppExchange Watch View Building Secure Applications in the Cloud Watch View Delivering Vertical Social Apps Watch View Designing Social Apps (Workshop) Watch View Extend Your Commercial Force.com App Watch View How to Architect & Design Your App for Commercial Success Watch View How to Build the Perfect AppExchange Listing Watch View How to Distribute & License Your App for Commercial Success Watch View How to Partner With Salesforce.com Watch View How to Support Your Customers for Commercial Success Watch View ISV Kickoff: Getting Started as an ISV Partner Watch View ISV PM Product Roadmap: Meet the PMs Watch View Marketing Your App in the Social Era Watch View Mastering the Direct Sales Model for ISVs Watch View Salesforce Platform Keynote Watch View Sales Cloud: 6 by 60 - The Top Six AppExchange Apps for Sales Watch View Salesforce Platform: Extend Your Social Strategy with the AppExchange Watch View Selling in a Social World Watch View Startup Funding Options - From Kickstarter to Venture Capital Watch View Team Development and Release Management for ISVs Watch View The Small Business App Market: Desk.com, Do.com and More Watch View The Social Apps Opportunity: Build the Next Big Cloud Start-Up Watch View There’s a Marketing App for That: Supercharge Campaigns with the AppExchange Watch View Unlock the Power of Free Apps: Top 10 Free Apps on AppExchange Watch View Upward Mobility: Empower Your Workforce with AppExchange Mobile Apps Watch View Your Secret Weapon: Top Admin Apps from the AppExchange Watch View