APP Academy: Marketing (SF) Info Kit

1. APP Academy: Marketing
Information Kit
June 13, 2013
San Francisco
@partnerforce

2. When: June 13, 2013 at 8:30am(Breakfast)
Where: 1 Market @ Embarcadero
San Francisco, CA 94105
6thFloor, Spear Tower
Kilauea 1-2 Conference Room
Costs: Program is free, meals provided; you
are responsible for travel & lodging
Contact:John Richter
ISV Success (Enablement)
jrichter@salesforce.com
415-572-0592 (mobile)
Welcome, we look forward to seeing you there!
APPAcademy: Marketing

3. IMPORTANT:
If you cannot attendthe session for any reason please
email John Richter ASAP. We have a waiting list and
would like to accommodate as many partners as possible.
Thank you for your consideration.
Contact: John Richter, jrichter@salesforce.com
APPAcademy: Marketing

4. Session Goals
• Understand marketing resources and tools
• Optimize your message and create killer content
• Create brand excellence for large-scale impact
• Manage your ApppExchange listing and associated assets
• Identify your top lead generation strategies & alignment with sales
• Lead inspired campaigns and run PR like a pro
• Modernize online marketing and take your events to the next level
• Inspire & motivate your marketing team!
Our overall goal for the session is for you to understand the key milestones & actions in the
marketing process, learn how to succeed at each milestone, and become an advocate for best
practices within your own company. Build brand, generate demand, delight your customers

5. Morning (Build Your Brand)
Breakfast (8:30am)
Overview (9:00am Start Time)
High Impact Messaging
Break
Big Brand Excellence
AppExchange: The Insider’s Guide
Lunch (12:30pm)
Afternoon (Build Your Channel)
Funnel of the Future
Marketing Strategy: 360° View
PR: Pump up the Volume
Break
Social Media: Expand Your Brand
Online Marketing: Amplify Your Reach
Events: Maximize Your ROI
Summary & Survey 15m
End (5:00pm)
APPAcademy: Marketing

6. Salesforce.com, 1 Market @ Embarcadero,
Spear Tower, San Francisco, CA 94105
Spear
Tower

7. Spear Tower (6th Floor, Kilauea 1-2)
::When you arrive at Spear Tower (across from the Food Court on the 1st Floor),
tell Security you are here for a salesforce.com training on the 6th Floor.
Be prepared to show your ID.
::Check-in with reception on the 6th Floor to receive your ID badge
:: The session is inKilauea 1-2
:: If you need directions or assistance dial John Richter’s mobile – (415) 572-0592
Enter
Here
Kilauea

8. http://p.force.com/appacademy
 Free training for ISV partners
 Contains best practices by Roles
 Videos, Checklists, FAQ’s
 Build your own Custom Training
Partner Portal – APP Academy

9. Read ‘Behind the Cloud’ by Marc Benioff
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This is an excellent resource on how to build a successful cloud computing business. We recommend you
purchase this book for yourself and your team members. We will refer to this book during the session
(purchase is not required).
www.salesforce.com/behindthecloud

10. Read ‘Complete B2B Online Marketing’
by Maura Ginty& Lauren Vaccarello with William Leake
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Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at
Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between
awareness and demand-generation.
Find the book at

11. Read our new Business App Blog
To help you be succeed, our new partner-specific blog contains:
– Tips and tricks from every team supporting you
– Help & how-to’s
– Industry thought leadership
– Announcements and program news
http://p.force.com.com/blog

12. http://p.force.com/marketing
 Office Hours
 Marketing Best Practices
 Event Management
 AppExchange
 Social Media
 Recorded Training
 Marketing FAQ
APPAcademy Topic – Partner Marketing

13. Follow us on Twitter
@partnerforce on Twitter
•Announcements
•Webinar Replays
•Release Updates
•Dreamforce Alerts
•Program Changes
•Partner News
•New Resources
http://www.twitter.com/partnerforce
@partnerforce

14. Pre-Session Checklist
Bring Your Own Laptop or Tablet (wifi available)
Review the APP Academy (Online) before attending
*Tip: Share this link with other team members
http://p.force.com/appacademy
Read the recommended marketing resources
http://p.force.com/marketing
Follow us on Twitter @partnerforce
Be prepared to discuss:
(1) your company marketing strategy
(2) your plan for next steps
(3) the roles you have in place to support those plans
(4) the metrics you are using to guide and manage your business

15. Frequently Asked Questions
How much does the program cost?
This program (valued at $2000 USD) is free to members
of our AppExchange Partner Program. Meals are provided.
You are responsible for transportation & lodging.
Can I bring a colleague who was not pre-registered?
Yes, but please notify us in advance of anyone who would like to attend. Only pre-registered partners will have
access.
Are purchasing the recommended resources required for the session?
No. It is not our intention to sell books, but many of our partners have found these resources to be helpful, which
is why we recommend them.
Can I have a copy of the slides from the session?
Some of the slides are proprietary and cannot be shared. However, many of our modules are available in the
train-the-trainer materials of the APP Academy.
http://p.force.com/appacademy
If I need directions, have an issue, whom should I contact?
Contact John Richter at jrichter@salesforce.comor 415-572-0592 (mobile).

16. See you there!