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BEM Presentation On Vodafone
Telecommunications
• Telecommunications is communication at a distance by
technological means, particularly through electrical signals
or electromagnet waves.

• Telecom technology include telegraphs, telephones,
networks, radio, microwave transmission, fiber optics,
communications satellites and the internet.
Business Entrepreneurship
and Management
A PRESENTATION BY
Name

Roll No

Shobhit Agarwal

11332579

Parth Nagpal

11332576

Shaina Kakkar

11332583

Ngaoni Dovei

11332581

Sachin Verma

11332585
INTRODUCTION
Vodafone Group is a
British
multinational telecom
company headquartered
in London and with its
registered office in
Newbury, Berkshire.
It is the world's secondlargest mobile
telecommunications
company measured by
both subscribers and
2011 revenues (in each
case behind China
Mobile), and had 439
million subscribers as of
December 2011.
Vodafone owns and operates
networks in over 30 countries
and has partner networks in
over 40 additional
countries. Its Vodafone Global
Enterprise division provides
telecommunications and IT
services to corporate clients in
over 65 countries.
Vodafone India ,
formerly Vodafone
Essar and Hutchison Essar,
is the third largest mobile
network
operator in India after Airtel
and Reliance Communication
by subscriber base. It is based
in Mumbai, Maharashtra. It
has approximately 147.48
million customers as of
December 2012.
In July 2011, Vodafone
Group agreed terms for the
buy-out of its
partner Essar from its Indian
mobile phone business. The
UK firm paid $5.46 billion to
its Indian counterpart to take
Essar out of its 33% stake in
the Indian subsidiary.
• Vodafone ranks #33 in the Forbes list of global 2000
making it the third best telecom company in the world.

• Total market capital is estimated at about $135.68 billion
• Ranks #100 in sales, #31 in profit, #125 in assets and
#35 in market value
CEO
(WORLD)
•

Vittorio Amedeo Colao (born 3 October
1961) is an Italian businessman, the
current Chief Executive of Vodafone
Group.

•

•

Colao succeeded Vodafone CEO Arun
Sarin on 29 July 2008. Colao's
compensation from Vodafone in 2009
included his annual salary of €932,000,
and a bonus of €881,000. Combined with
other payments the total was €2,264,000.
He started his career at investment
bank Morgan Stanley in London.
CEO
(INDIA)
•

Mr. Marten Pieters has been the
Chief Executive Officer of India at
Vodafone Group Public Limited
Company since February, 2009.

•

Mr. Pieters serves as the
Managing Director and Chief
Executive Officer of Vodafone
Essar Ltd.
Vodafone Headquarters
Newbury, England, United Kingdom
HISTORY OF VODAFONE IN
INDIA AND THE WORLD
INTRODUCTION
•
•
•
•
•
•

Established in 1991
Owned jointly by Vodafone and Essar
British multinational
telecommunication services company
Headquartered in London, U.K
World’s second largest mobile
telecommunications company
Mission: “To become the
communications leader in an
increasingly connected world”
(Original Corporate Logo of Vodafone)

Started in 1982 as the joint venture between Racal Electronics
plc’s subsidiary Racal Strategic Radio Limited along with Millicom
and the Hambros technology trust.
Later renamed as Racal telecom after Racal Electronics bought
the minority shareholders of Vodafone.
In 1991 Racal Telecom was demerged from Racal Electronics as
Vodafone group and the mobile telephony giant was born.
VODAFONE IN INDIA
In 1982, Hutchison whampoa and its Indian
business partner MAXGROUP, and launch their
commercial service as Hutchison max in Mumbai in
the year 1994.
 In 2007, Hutch, India’s fourth-largest mobile
service provider was renamed as Vodafone India.
Targeted the business and high-end postpaid
customers to generate a higher average
revenue per user(ARPU).
MARKET SHARE(india)

TURNOVER (2012-2013)
Vodafone
Turnover increased 10.2 %
to Rs. 35,886 crore
TIMELINE OF VODAFONE IN INDIA
1.

1992: Hutchison Whampoa and MAX group establish Hutchison Max

2.

2000: Acquisition of Delhi operations and entry into Calcutta (now Kolkata) and Gujarat markets
through Essar acquisition

3.

2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai

4. 2003: Acquired AirCel Digilink (ADIL — ESSAR Subsidiary) which operated in Rajastan, Uttar
Pradesh East and Haryana telecom circles and rebranded it 'Hutch'.
5.

2004: Launched in three additional telecom circles of India namely Punjab, Uttar Pradesh (West)
and West Bengal.

6. 2005: Acquired BPL Mobile operations in 3 circles. This left BPL with operations only in Mumbai,
where it still operates under the brand 'Loop Mobile'.
7.

2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion. The company is renamed
Vodafone Essar. 'Hutch' is rebranded to 'Vodafone'.

8. 2008: Vodafone acquires the licences in remaining 7 circles and starts its pending operations
in Madhya Pradesh circle, as well as in Orissa, Assam, North East and Bihar.
9. 2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business. It paid
$5.46 billion to take Essar out of its 33% stake in the Indian subsidiary. It left Vodafone owning 74%
of the Indian business.
Comparison
of Vodafone
With Airtel
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GROWTH
PLANS
INTRODUCING
VODAFONE 2015:
SUPERMOBILE
STRATEGY
What is it?
This is a whole set of components and initiatives
which when put together create a customer
experience-driven strategy focused on smart
technology, network speeds, devices, specialized
data services support, pricing and most
importantly a consistent customer experience
across all touch points. Its key objective is to
deliver mobile data earlier and make it accessible
to all.
Vision
 A scale

data company

 A strong

player in enterprise

 A leader

in emerging subjects

 A selective
 A cost

innovator in services

efficient organization
Vodafone 2015: Vodafone
Red
Vodafone Red is….
Unlimited
Device
Safe

voice and text

flexibility

and secure data experience

Accessible
Family

expert support

plans, roaming multi devices
Objectives
1.

Differentiation

2.

Increase Loyalty

3.

Sustain AMPU(Average margin per user)

4.

Improve ARPU(Average revenue per user)
STRATEGY
CONSUMER

2015

ENTERPRISE

NETWORK

2015

2015

OPERATIONS

2015
CONSUMER 2015
Increasing

data usage: Strong increase of data
usage; voice usage up
Satisfying

customers : Improvement driven by
simplicity & transparency


Future proofing ARPU: Trend improving
Enterprise 2015
As enterprise customers embrace flexible and
remote working to improve business efficiency,
their fixed and mobile converged solutions and
global footprint enable their customers to become
more effective in their business operations.
Vodafone services enable their customers to make
mobility a central part of the services they offer
their own customers.
Network 2015
They aim to have a great mobile network in all of
the markets in which they operate, supported by
leading IT systems. This means giving their
customers far-reaching voice and data coverage, a
very reliable connection, and increasing speeds
and data capacity.
Operations 2015
They are using the benefits of our global reach
and scale to standardize and simplify the way
they do business across the Group. This will both
improve cost efficiency and reduce the time to
launch new services and products to their
customers.
CONCLUSIONS
Putting it simply, Vodafone’s Supermobile
Strategy is all about creating a Smartphone end-toend experience which is radically different from
what our customers have been experiencing so far.
CONSUMER EXPECTATION
Lower

Prices

Attractive

Schemes

Improved

Network

Wide

Coverage

Technological

Upgradations(3G/4G)
Lower

Prices- Customer expects lower prices from
vodafone for calling, messaging & data plans.

Attractive

Schemes- Customer compares schemes of
different companies before choosing one. So they want
vodafone to provide better schemes then its competitors.
Improved

Network- Customers expect a better
& improved network from Vodafone as it is one
of the important aspect of any telecom service
provider.
Wide

coverage- A better network should be
accompanied by wide coverage as Consumer
expect vodafone to provide services to them
wherever they go.
Technological
Upgradations(3G/4G)Customer expects company to make technological
upgradations from time to time and new technical
upgradations in 3G/4G should be provided by
vodafone as soon as they are provided by other
companies in the market.
CONCLUSION
In the end, we would like to say as Vodafone is one of
the leading telecom company in the world, it has great
potential for improvement and growth. India is the
biggest market for the company and thus enjoys many
privileges. With the experience and the size of
business it acquires, it gives its subscribers a great
deal of satisfaction.

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BEM Presentation On Vodafone

  • 2. Telecommunications • Telecommunications is communication at a distance by technological means, particularly through electrical signals or electromagnet waves. • Telecom technology include telegraphs, telephones, networks, radio, microwave transmission, fiber optics, communications satellites and the internet.
  • 3. Business Entrepreneurship and Management A PRESENTATION BY Name Roll No Shobhit Agarwal 11332579 Parth Nagpal 11332576 Shaina Kakkar 11332583 Ngaoni Dovei 11332581 Sachin Verma 11332585
  • 4. INTRODUCTION Vodafone Group is a British multinational telecom company headquartered in London and with its registered office in Newbury, Berkshire.
  • 5. It is the world's secondlargest mobile telecommunications company measured by both subscribers and 2011 revenues (in each case behind China Mobile), and had 439 million subscribers as of December 2011.
  • 6. Vodafone owns and operates networks in over 30 countries and has partner networks in over 40 additional countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in over 65 countries.
  • 7. Vodafone India , formerly Vodafone Essar and Hutchison Essar, is the third largest mobile network operator in India after Airtel and Reliance Communication by subscriber base. It is based in Mumbai, Maharashtra. It has approximately 147.48 million customers as of December 2012.
  • 8. In July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its Indian counterpart to take Essar out of its 33% stake in the Indian subsidiary.
  • 9. • Vodafone ranks #33 in the Forbes list of global 2000 making it the third best telecom company in the world. • Total market capital is estimated at about $135.68 billion • Ranks #100 in sales, #31 in profit, #125 in assets and #35 in market value
  • 10. CEO (WORLD) • Vittorio Amedeo Colao (born 3 October 1961) is an Italian businessman, the current Chief Executive of Vodafone Group. • • Colao succeeded Vodafone CEO Arun Sarin on 29 July 2008. Colao's compensation from Vodafone in 2009 included his annual salary of €932,000, and a bonus of €881,000. Combined with other payments the total was €2,264,000. He started his career at investment bank Morgan Stanley in London.
  • 11. CEO (INDIA) • Mr. Marten Pieters has been the Chief Executive Officer of India at Vodafone Group Public Limited Company since February, 2009. • Mr. Pieters serves as the Managing Director and Chief Executive Officer of Vodafone Essar Ltd.
  • 13. HISTORY OF VODAFONE IN INDIA AND THE WORLD
  • 14. INTRODUCTION • • • • • • Established in 1991 Owned jointly by Vodafone and Essar British multinational telecommunication services company Headquartered in London, U.K World’s second largest mobile telecommunications company Mission: “To become the communications leader in an increasingly connected world”
  • 15. (Original Corporate Logo of Vodafone) Started in 1982 as the joint venture between Racal Electronics plc’s subsidiary Racal Strategic Radio Limited along with Millicom and the Hambros technology trust. Later renamed as Racal telecom after Racal Electronics bought the minority shareholders of Vodafone. In 1991 Racal Telecom was demerged from Racal Electronics as Vodafone group and the mobile telephony giant was born.
  • 16. VODAFONE IN INDIA In 1982, Hutchison whampoa and its Indian business partner MAXGROUP, and launch their commercial service as Hutchison max in Mumbai in the year 1994.  In 2007, Hutch, India’s fourth-largest mobile service provider was renamed as Vodafone India. Targeted the business and high-end postpaid customers to generate a higher average revenue per user(ARPU).
  • 17. MARKET SHARE(india) TURNOVER (2012-2013) Vodafone Turnover increased 10.2 % to Rs. 35,886 crore
  • 18. TIMELINE OF VODAFONE IN INDIA 1. 1992: Hutchison Whampoa and MAX group establish Hutchison Max 2. 2000: Acquisition of Delhi operations and entry into Calcutta (now Kolkata) and Gujarat markets through Essar acquisition 3. 2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai 4. 2003: Acquired AirCel Digilink (ADIL — ESSAR Subsidiary) which operated in Rajastan, Uttar Pradesh East and Haryana telecom circles and rebranded it 'Hutch'. 5. 2004: Launched in three additional telecom circles of India namely Punjab, Uttar Pradesh (West) and West Bengal. 6. 2005: Acquired BPL Mobile operations in 3 circles. This left BPL with operations only in Mumbai, where it still operates under the brand 'Loop Mobile'. 7. 2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion. The company is renamed Vodafone Essar. 'Hutch' is rebranded to 'Vodafone'. 8. 2008: Vodafone acquires the licences in remaining 7 circles and starts its pending operations in Madhya Pradesh circle, as well as in Orissa, Assam, North East and Bihar. 9. 2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business. It paid $5.46 billion to take Essar out of its 33% stake in the Indian subsidiary. It left Vodafone owning 74% of the Indian business.
  • 35. What is it? This is a whole set of components and initiatives which when put together create a customer experience-driven strategy focused on smart technology, network speeds, devices, specialized data services support, pricing and most importantly a consistent customer experience across all touch points. Its key objective is to deliver mobile data earlier and make it accessible to all.
  • 36. Vision  A scale data company  A strong player in enterprise  A leader in emerging subjects  A selective  A cost innovator in services efficient organization
  • 37. Vodafone 2015: Vodafone Red Vodafone Red is…. Unlimited Device Safe voice and text flexibility and secure data experience Accessible Family expert support plans, roaming multi devices
  • 38. Objectives 1. Differentiation 2. Increase Loyalty 3. Sustain AMPU(Average margin per user) 4. Improve ARPU(Average revenue per user)
  • 40. CONSUMER 2015 Increasing data usage: Strong increase of data usage; voice usage up Satisfying customers : Improvement driven by simplicity & transparency  Future proofing ARPU: Trend improving
  • 41. Enterprise 2015 As enterprise customers embrace flexible and remote working to improve business efficiency, their fixed and mobile converged solutions and global footprint enable their customers to become more effective in their business operations. Vodafone services enable their customers to make mobility a central part of the services they offer their own customers.
  • 42. Network 2015 They aim to have a great mobile network in all of the markets in which they operate, supported by leading IT systems. This means giving their customers far-reaching voice and data coverage, a very reliable connection, and increasing speeds and data capacity.
  • 43. Operations 2015 They are using the benefits of our global reach and scale to standardize and simplify the way they do business across the Group. This will both improve cost efficiency and reduce the time to launch new services and products to their customers.
  • 44. CONCLUSIONS Putting it simply, Vodafone’s Supermobile Strategy is all about creating a Smartphone end-toend experience which is radically different from what our customers have been experiencing so far.
  • 46. Lower Prices- Customer expects lower prices from vodafone for calling, messaging & data plans. Attractive Schemes- Customer compares schemes of different companies before choosing one. So they want vodafone to provide better schemes then its competitors.
  • 47. Improved Network- Customers expect a better & improved network from Vodafone as it is one of the important aspect of any telecom service provider. Wide coverage- A better network should be accompanied by wide coverage as Consumer expect vodafone to provide services to them wherever they go.
  • 48. Technological Upgradations(3G/4G)Customer expects company to make technological upgradations from time to time and new technical upgradations in 3G/4G should be provided by vodafone as soon as they are provided by other companies in the market.
  • 49. CONCLUSION In the end, we would like to say as Vodafone is one of the leading telecom company in the world, it has great potential for improvement and growth. India is the biggest market for the company and thus enjoys many privileges. With the experience and the size of business it acquires, it gives its subscribers a great deal of satisfaction.