1. NORTH EASTERN REGIONAL INSTITUTE OF
MANAGEMENT
PROJECT REPORT ON
PRESENTED BY
• Partha Pratim
Mahanta
• Utpal Rajkonwar
• Omi
• Nirmali
• Pranjal
• Pran Pratim
• Parag

2. Bharti Airtel Limited
NSE: BHARTIARTL, BSE: 532454
Airtel is an Indian telecommunications company that operates in 19
countries across South Asia, Africa and the Channel Islands. It operates a GSM
network in all countries, providing 2G or 3G services depending upon the country of
operation. Airtel is the fifth largest telecom operator in the world with about 230.8
million subscribers across 19 countries at the end of June 2011. It is the largest
cellular service provider in India, with over 169.18 million subscribers as of June
2011. Airtel is the 3rd largest in-country mobile operator by subscriber base, behind
China Mobile and China Unicom.
Airtel is the largest provider of mobile telephony and second largest provider
of fixed telephony in India, and is also a provider of broadband and subscription
television services. It offers its telecom services under the Airtel brand and is headed
by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to
achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to
meet rigorous standards for networking competency, service, support and customer
satisfaction set forth by Cisco. The company also provides land-line telephone
services and broadband Internet access (DSL) in over 96 cities in India. It also acts
as a carrier for national and international long distance communication services. The
company has a submarine cable landing station at Chennai, which connects the
submarine cable connecting Chennai and Singapore.
It is known for being the first mobile phone company in the world to outsource
everything except marketing and sales and finance. Its network (base stations,
microwave links, etc.) are maintained by Ericsson, Nokia Siemens Network and
Huawei, business support by IBM and transmission towers by another company
(Bharti Infratel Ltd. in India). Ericsson agreed for the first time, to be paid by the
minute for installation and maintenance of their equipment rather than being paid up
front. This enabled the company to provide pan-India phone call rates of Rs.
1/minute (U$0.02/minute). Call rates have come down much further.

3. PROFILE
Name:
Bharti Airtel Limited.
Business Description:
 Provides GSM mobile services in all the 22 telecom circles in India, Srilanka,
Bangladesh and now in 16 countries of Africa.
 Provides tele media services (fixed line and broadband services through DSL)
in 87 cities in India.
 Provides an integrated suite of Enterprise solutions, in addition to providing
long distance connectivity both nationally and internationally.
 They also offer DTH and IPTV Services
Established:
July 07, 1995, as a Public Limited Company
ISIN:
INE397D01024
Proportionate Revenue:
 Rs. 169,749 million (ended June 30, 2011-Audited)
 Rs. 122,438 million ( ended June 30, 2010-Audited)
(As per IFRS Accounts)

4. Proportionate EBITDA
 Rs. 57,058 million ( ended June 30, 2011 - Audited)
 Rs. 44,456 million ( ended June 30, 2010 - Audited)
(As per IFRS Accounts)
Shares in Issue:
3,797,530,096 as at June 30, 2011
Listings:
 Bombay Stock Exchange Limited (BSE)
 National Stock Exchange of India Limited (NSE)
Stock Exchange Symbol:
 NSE – BHARTIARTL
 BSE – 532454
Customer Base:
 India & South Asia: 174,941,000 GSM mobile, 3,322,000 Tele media customers
and 6,262,000 Digital TV Services
(Status as on June 30, 2011)
 Africa: 46,306,000 GSM mobile customers.
(Status as on June 30, 2011)
Registered Office:
Bharti Airtel Limited
(A Bharti Enterprise)
Bharti Crescent, 1 Nelson Mandela Road,
Vasant Kunj, Phase II,
New Delhi - 110 070.
Tel. No.: +91 11 4666 6100
Fax No.: +91 11 4666 6411

5. Brand Airtel
Airtel was born free, a force unleashed into the
market with a relentless and unwavering determination to
succeed. A spirit charged with energy, creativity and a
team driven “to seize the day” with an ambition to
become the most admired telecom service provider
globally. Airtel, in just ten years of operations, rose to the
pinnacle of achievement and continues to lead.
As India's leading telecommunications company, Airtel
brand has played the role of a major catalyst in India's
reforms, contributing to its economic resurgence.
Today Airtel touch people's lives with our Mobile services,
Tele media services, to connecting India's leading 1000+
corporate. Airtel also connect Indians living in USA, UK
and Canada with their call home service.

6. Business Divisions
Bharti Airtel offers GSM mobile
services in all the 22-telecom
circles of India and is the largest
mobile service provider in the
country, based on the number
of customers.
The group offers high-speed broadband with the
best in class network. With fixed line services in
87 cities, they help you stay in touch with your
friends & family and keep you updated round the
clock.
Enterprise Services provides a broad
portfolio of services to large
Enterprise and Carrier customers.
This division comprises of the Carrier
and Corporate business unit.
Enterprise Services is regarded as the trusted communications partner to India's
leading organizations, helping them to meet the challenges of growth.
Discover the magical experience of digital
entertainment with Airtel. From DVD quality
picture and sound, the best and widest variety of
channels and programmes to the best on-demand
content on Airtel Live, TV viewing experience change forever with digital TV from
Airtel.

7. Corporate Governance
The board of directors of the company has an optimum mix of executive and non-
executive directors, which consists of two executive and fourteen non-executive
directors. The chairman and managing director, Mr. Sunil Bharti Mittal, is an
executive director and the number of independent directors on the board is 50% of
the total board strength. The independence of a director is determined on the basis
that such director does not have any material pecuniary relationship with the
company, its promoters or its management, which may affect the independence of
the judgment of a director. The board members possess requisite skills, experience
and expertise required to take decisions, which are in the best interest of the
company.
The composition of the board is as
under:
Mr. Sunil Bharti
Mr. Rajan Bharti Mittal
Mittal
Mr. Akhil Gupta Mr. Rakesh Bharti Mittal

8. Ms. Chua Sock Koong Mr. N. Kumar
Mr. Craig Ehrlich Mr. Pulak Chandan Prasad
Mr. Ajay Lal Mr. Tsun yan Hsieh
H.E. Salim Ahmed
Ms. Tan Yong Choo
Salim
Mr. Nikesh Arora Mr. Manoj Kohli
Mr. Hui Weng
Lord Evan Mervyn Davies
Cheong

9. ORGANIZATION STRUCTURE
Bharti has a hierarchical organizational structure:

10. The Organizational structures of Airtel are as follows:

11. WORK CULTURE
 Bharti provides a friendly environment, encouraging its employees to put in
their best.
 Hewitt-BT has ranked Bharti Tele-Ventures Limited (BTVL) 14th amongst
the 25 Best Employers in India in 2003.
 Employees are asked to face challenges and display leadership qualities.
 The company is open for all hardworking and innovative telecom
professionals. The training and development of employees is a priority for
the company.
 Internal & external communication: discussion boards & information posts.
 Acknowledge domain expertise in a specific content area but provide
general management opportunities.
 Mentors and Networking opportunities
 Support and encouragement for taking initiative and participation: gender
neutral sensitivity.
 Job assignment with visibility to key decision makers.

12. Vision & promise
By 2015 Airtel will be the most loved brand, enriching the
lives of millions.
"Enriching lives means putting the customer
at the heart of everything we do. We will meet
their needs based on our deep understanding
of their ambitions, wherever they are. By
having this focus we will enrich our own lives
and those of our other key stakeholders. Only
then will we be thought of as exciting,
innovation, on their side and a truly world
class company."

13. PROFILE OF THE LEADER (CEO)
Sanjay Kapoor
Chief Executive Officer
Bharti Airtel Ltd. (India & South Asia)
Sanjay Kapoor has over 26 years of professional experience, 13 years of
which have been in the telecommunications sector.
Sanjay Kapoor joined the Bharti Group in 1998 and since then has held a
number of senior management positions across businesses. He started his journey
in Bharti at Bharti Cellular Ltd. which had the license for Delhi circle - at that time the
mainstay of Bharti’s mobile operations, from where he moved on to become the
principal architect of the company’s operations in western India - one of the largest
telecom projects in the history of telecommunications in the country. After
successfully rolling out and launching the new operations, Sanjay Kapoor took the
role of Group Director – Corporate Strategy and Planning in 2002, covering all the
telecom activities of Bharti Airtel Ltd. during which he created a strategic blueprint for
the telecom group and managed its early deployment. In 2003, Sanjay accepted the
position of President and of TeleTech Services (India) Ltd. and established the
company as a recognized player in the country's burgeoning ITES-BPO landscape.
Early in March 2006 Sanjay Kapoor was made responsible for managing the
growth of the largest mobile services company in India, in the capacity of President
of Bharti Airtel’s Mobile Services. During his tenure, the mobile business scaled
newer heights and added more than 70 Mn customers to reach over 93 Mn
customers in March 2009, gaining an incremental market share of nearly 4% during
this period. As a part of strategic organizational changes for future growth, in mid-
March 2009 Sanjay was elevated from President – Mobile Services to a newly
created position of Deputy CEO and was asked to lead all the consumer oriented
businesses - Mobile, Telemedia and Digital TV at Bharti Airtel Limited, which
constitute around 90% of company’s overall revenues.

14. Sanjay Kapoor advanced to his current position of CEO (India and South
Asia), Bharti Airtel w.e.f March 2010. In this role, Sanjay has the end-to-end
responsibility of leading India and South Asia businesses of Bharti Airtel and of
driving growth and business synergies across business units - Mobile Services,
Telemedia Services, Enterprise Services and DTH services.
As the CEO of country’s largest private integrated telecom operator, Sanjay
has spearheaded significant business transformations like the launch of airtel’s new
global identity; integration of SriLanka and Bangladesh operations with rest of South
Asia; implementation of Shared Services model for the networks group and the
customer services division to bring about synergies at One airtel level;
commencement of airtel’s prestigious partnership with SBI for mobile commerce and
the launch of airtel’s first ever Employer Brand –“jobs never done before.” Under his
able leadership airtel is well poised to lead the next wave of growth in telecom from
voice to data.
For more than 13 years he has played an active role in various industry
forums like CII and NASSCOM. He currently serves as a Board member of GSMA,
member of CII National Council and Chairman of the Cellular Operators Association
of India (COAI). Sanjay is also on the Board of Indus Towers, world’s largest telecom
tower company with a portfolio of more than 1 lakh towers.
Prior to joining the Bharti Group, Sanjay worked with Xerox India as Director -
Operations Support. He spent 14 years with the global document management
company, handling a range of key portfolios, ranging from Sales & Marketing to
General Management functions.
Sanjay Kapoor commenced his professional career in 1983 as an executive
trainee with Jay Engineering Works Ltd., India’s largest manufacturers of fans and
sewing machines.
Sanjay Kapoor holds a Bachelor’s degree in Commerce (Hons) from Delhi
University, an MBA from Cranfield School of Management (UK) and is a Graduate of
The Wharton Advanced Management Program.

15. AWARDS and
RECOGNITIONS
Economic Times Telecom Awards 2011
 Innovative Product Value Added Service
 Customer Experience Enhancement
Frost & Sullivan 2011 Asia Pacific ICT Awards
 Enterprise Telecom Service Provider of the Year
 Wholesale Data Service Provider of the year
 Mobile VAS Provider of the Year
India‟s Most Innovative company - Wall Street Journal
Telecom Operator award 2011 - Won in 5 categories.
 Most Admired company
 Best National Mobile operator
 Operator with Rural performance
 Best VAS provider
 Best Enterprise services
DSCI Excellence Award 2011 for Security in Telecom- „Security Leader
of the Year'
Bharti Airtel rated as India‟s Best Enterprise Connectivity Provider-
Users choice award Instituted by PC Quest
Sunil Bharti Mittal : – Global Game changer at Economic Times Telecom
Awards 2011
Global Telecom Leader - Voice & Data magazine
Akhil Gupta, Deputy Group CEO and MD - CFO India Hall of Fame by
CFO India
Manoj Kohli, CEO( International) & Joint MD - Telecom Man of the year -
Tele.net
Business world – FICCI – SEDF Corporate Social Responsibility Awards
2009-10