1. Marketing Strategy for Four SeasonsHotels and Resorts ADV 492 JiHae Park

2. The Canadian-based company Opened its first hotel in 1961 The company has grown from one hotel to 84 in 34 countries 2011, commemorating 50 years of luxury hospitality Highly personalized 24-hour service, combined with authentic, elegant surroundings of the highest quality History of Four SeasonsHotels and Resorts

3. The guiding principle : “to treat others as we’d wish to be treated ourselves” The company has built an unrivalled depth of reliability, trust and connection with its guests – a connection the company will steadfastly uphold, now and always Providing hospitality and familiarity to its guests Goals of Four SeasonsHotels and Resorts

5. Too monotonous, not eye-catching enough

6. Logo is too small Current official website forFour SeasonsHotels and Resorts

8. An image of Four SeasonsHotels and Resorts in its best shape on landing page

9. An easy & simple click button Book Online

10. Photo Gallery, for guests wondering what the hotel looks like

11. Special holidays (ex. Easter & Mother’s day) offer included in options Altered website forFour SeasonsHotels and Resorts

14. Blog on its official website so guests can visit more quickly and more conveniently

15. Mostly about special promotions such as 50th anniversary offers or Mother’s day offers

16. Let guests or visitors comment on posts

17. Prepare a section where guests can post about experiences after visiting Four SeasonsHotels and ResortsMy proposal for Four SeasonsHotels and Resorts

19. Compare sales/reservation rates to the previous years’ Monitor the change in numbers of Four Seasons’ loyalty club Monitor the traffic for both its official website and its newly created blog Gather database of potential prospects Evaluating success of my strategyFour SeasonsHotels and Resorts

21. Creating a casual blog (10%)

23. Holding events related to the hotel’s 50th birthday will be very similar Budget & Timeline of my strategyFour SeasonsHotels and Resorts