This document proposes a marketing strategy for Red Bull Energy Drink to target university students during exam and sports periods using free product giveaways. The strategy involves using social media to collect applications from universities, randomly selecting 10-50 universities to receive 100 cans of Red Bull each for free delivery at stadiums or libraries. The budget estimates $3,000-$15,000 for the product plus additional costs for promotional materials. Effectiveness would be evaluated based on social media engagement and online surveys.

1. ADV 492. Marketing Strategy. New Media Drivers License Course Heesang Park (A39522969)

3. Red Bull Energy Drink is a functional beverage.

4. Developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987.

8. Already Popular Energy Drink through variety Campaigns.

9. But Recently many other Energy drinks launched.

10. Many clients interest new energy drink brands.

12. EX) Re-designed Car(Red Bull Car)  Free Red Bull.

13. EX) Used Social Media  Facebook, Twitter, Etc…

14. EX) Investment Sports Game  Car racing or other sports game Sponsor.

16. Find the many Univ.s Exam or Sports Game Period.

17. Collect the Application through the Social Media

18. Randomly Pick 10 ~ 50 Univ.s (Each Univ. 100 Cans)

21. Using Google Adwords

22. Online Survey through Social Media

23. Facebook, Twitter

25. Just Upgrade little bit!!

26. It is almost similar to original budget.

27. In my Idea case,

28. 1 Red Bull  $2.99/1can 100 X $2.99 = $300

29. If 10 Univ.s  $300 X 10 = $3000 + a

30. If 50 Univ.s  $300 X 50 =$15,000 + a (*a: advertising fee for promotion strategy like flyer or banner, and etc…) Thanks!!!!!!