RED BULL MARKETING STRATEGY

1. ADV 492. Marketing Strategy. New Media Drivers License Course Heesang Park (A39522969)

3. Red Bull Energy Drink is a functional beverage.

4. Developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987.

8. Already Popular Energy Drink through variety Campaigns.

9. But Recently many other Energy drinks launched.

10. Many clients interest new energy drink brands.

12. EX) Re-designed Car(Red Bull Car)  Free Red Bull.

13. EX) Used Social Media  Facebook, Twitter, Etc…

14. EX) Investment Sports Game  Car racing or other sports game Sponsor.

16. Find the many Univ.s Exam or Sports Game Period.

17. Collect the Application through the Social Media

18. Randomly Pick 10 ~ 50 Univ.s (Each Univ. 100 Cans)

21. Using Google Adwords

22. Online Survey through Social Media

23. Facebook, Twitter

25. Just Upgrade little bit!!

26. It is almost similar to original budget.

27. In my Idea case,

28. 1 Red Bull  $2.99/1can 100 X $2.99 = $300

29. If 10 Univ.s  $300 X 10 = $3000 + a

30. If 50 Univ.s  $300 X 50 =$15,000 + a (*a: advertising fee for promotion strategy like flyer or banner, and etc…) Thanks!!!!!!