My first individual presentation in my Business Communications class, based on an article relating to a Coors Light promotion.

1. “COLDER THAN… CONTEST” Article: “Coors Light Gets Cold with Consumers”

2. In this presentation… -Coors Light Company History -The “Colder Than…” Contest -Examples -Benefits -Utilizing New Media -Controversy -Effectiveness -Resources

6. Benefits of the“Colder than…” Contest.

7. Leaves Customers Satisfied!

8. “Colder Than…” ContestUtilizing New Media

9. Controversy surrounding “Colder Than…” Contest

10. “What we’ve told customers is we’re sorry and apologetic if we’ve offended anyone.” -Adam Moffatt, Marketing Manager of Coors Light

11. “Colder than…” ContestEffectiveness Revenue and Sales Increased during June 15 – August 30 2009, the time in which the contest was held. Revenue June 2008:$79.4 Million Revenue June 2009:$187.3 Million 136.3 % INCREASE

12. RESOURCES Martin, Russ. (2009) Coors Light Gets Cold With Consumers. Retrieved September 17, 2009, from Marketing Magazine Website. Website:http://www.marketingmag.ca/english/creative/featuredcampaign/article.jsp?content=20090708_170347_8360 Molson Coors Reports Higher Second Quarter 2009 Income (2009). Retrieved September 22, 2009, from iStock Analyst Website. Website: http://www.istockanalyst.com/article/viewistocknews/articleid/3387772 Fong, Petti. (2009) B.C.’s billboard pokes fun at Toronto. Retrieved September 22, 2009, from The Star. Website: http://www.thestar.com/news/canada/article/682420

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