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MARKET STUDY ON 300ML SKU. OF COCA-COLA
BEVERAGE INDUSTRY
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Objectives of the study ,[object Object],[object Object],[object Object]
Research  Methodology
Sampling Plan
Favorite Soft drink Coke - 47% Pepsi - 40% Others - 13% If coke,  Thumsup - 10 CC - 15 Limca - 12 Maaza - 4 Sprite, Fanta - 3 If Pepsi,  Dew - 10 Pepsi - 21 7up - 7 Slice - 2
Have you ever experience that, you asked for the Coke product and vendor supplied you with Pepsi product If yes, did you buy that Pepsi product
Choose ONE you like most out of given TWO:
Reaction towards 300ml RGB, are you happy to sell?  If Not satisfied, what problems you are facing?
Do you think rate of 300ml bottle which is available at Rs.12 is worth it?  Which 300ml RGB brand you are more satisfied to sell?
Actual Work Done
Findings ,[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU The global drink PARITOSH SACHDEVA

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