This document provides 99 tips for getting a mobile app noticed, as it has become very difficult in today's crowded app market. Some key tips include optimizing the app for discovery in app stores through things like name, description, screenshots and keywords. It also emphasizes the importance of the first two weeks after launch through marketing efforts like press releases, giveaways and social media. Overall the document stresses the need for ongoing marketing both before and after launch to drive downloads and engagement in the competitive mobile landscape.
4. Over 1.5 Million Active Apps
Apple 700,000
Android 675,000
BlackBerry 105,000
Windows 100,000
0 175,000 350,000 525,000 700,000
Source: http://148apps.biz/app-store-metrics/, http://www.theverge.com/2012/9/26/3409446/google-play-25-billion-downloads-sale, http://blog.laptopmag.com/rim-debuts-new-blackberry-app-world-105000-
apps-music-movies-and-tv-shows,, http://www.forbes.com/sites/ewanspence/2012/06/05/windows-phone-reaches-the-100000-application-milestone/
5. Over 1,700 New Apps Daily
900
832
675
665
450
225 300
N/A
0
Apple Android BlackBerry Windows
Source: http://148apps.biz/app-store-metrics/, http://m.mobilenapps.com/articles/3809/20120821/ios-app-store-hit-1-million-year.htm, http://www.forbes.com/sites/ewanspence/2012/06/05/windows-phone-
reaches-the-100000-application-milestone/
6. How Do Users Discover New Apps?
Image credit: Mads Boedker (Flickr)
7. How Users Discover New Apps
MAJORITY OF USERS DISCOVER Source: Nielsen, Q3 2011
Android iOS
63% 63%
61% APPS IN THE APP STORE OR
53% THROUGH WORD OF MOUTH
21%
17% 17% 17%
13% 13%
9% 9% 10%
8%
6% 6% 5% 5% 5%
3% 3% 3%
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8. THERE ARE THREE MAIN
WAYS TO FIND APPS IN 1- SEARCH
THE APP STORES:
12. The Product Life Cycle
WHAT’S DIFFERENT ABOUT MOBILE?
2
NEW CHANNEL: THE
APP STORES
1 FIRST TWO WEEKS
ARE CRITICAL
THE PRODUCT CAN
MARKET ITSELF 3
PRE-LAUNCH LAUNCH POST-LAUNCH
13. BUILDING AN APP IS ONE THING,
BUT THE REAL CHALLENGE IS TO
Image credit: macsurak (Flickr)
NOT END UP LIKE THIS.
26. #10 Tell a Friend
Include a “Share
This” Feature
Inside the App
Share by Email, SMS,
Twitter, Facebook
Customizable Message
With Device Recognition
129. The Bottom Line
2
1
OPTIMIZE FOR THE
APP STORES
MAKE A GREAT APP CONCENTRATE
THAT MARKETS MARKETING AT THE
ITSELF VERY BEGINNING
3
PRE-LAUNCH LAUNCH POST-LAUNCH
130. It’s Over!
LEARN MORE.
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