parikshalabs.com provides Rich internet Apps, RIA Web Application and Web Mobile Application in the innovative RIA Field.

1. IT SERVICES FOR MEDIA & ENTERTAINMENT INDUSTRY RIA Technologies Adobe Flex, AJAX , JavaScript Adobe InDesign

2. ParikshaLabs : end-to-end solutions Consulting and implementation services for Digital asset management and Publishing Web-based applications for RIA, social networking and community development Web-video strategy, solutions and monetization Mobile and web convergence

3. IT Challenges for Media companies Disruption of existing media platforms (print, tv) due to web and mobile technologies Media companies must navigate and embrace complex and fast changing digital media trends – rich internet applications, web-video, social networking, data-aware mobile applications Digital platforms are increasingly gathering larger share of sales and marketing budgets. Advertisers are increasingly looking to new media properties in addition to old platforms Digital advertising trends are changing rapidly. Companies need to adopt and integrate new approaches quickly. Media & Entertainment companies are under invested for IT resources

4. Consulting: Video Asset Management Helping media companies to efficiently re-purpose and index their content for multiple outlets and devices, syndicate their content across their own properties and 3rd party destinations, and better capitalize on the $20 billion online advertising market with a suite of solutions and services

5. Consulting: Web-based Applications Rich Internet Applications – providing users engaging new experiences and building loyalty Social networking engines – enabling media companies to turn their websites into community platforms Social platform extensions – FaceBook, Google Apps add-ons extending your brand and messaging to popular social nets

6. Consulting: Web-Video strategy Comprehensive roadmap for publishing and monetizing your video assets on existing video-on-demand, streaming, advertising and social network platforms Stock footage portals, webTV portals, video publishing to advertising aggregation platforms and AdNetworks Rich Internet Applications – providing users engaging new experiences and building loyalty Social networking engines – enabling media companies to turn their websites into community platforms Social platform extensions – FaceBook, Google Apps add-ons extending your brand and messaging to popular social nets

7. Consulting: Web-Video strategy Comprehensive roadmap for publishing and monetizing your video assets on existing video-on-demand, streaming, advertising and social network platforms Stock footage portals, webTV portals, video publishing to advertising aggregation platforms and AdNetworks

8. Consulting: Mobile and Web Convergence Mobile applications to extend your web-application to PDA, iPhone, BlackBerry Push and pull solutions for mobile video delivery Strategy for extending media brand and customer loyalty to mobile phone Converge of web and mobile with existing print and tv platforms

9. Implementation and Delivery Services System Design & Architecture Review Software Development (Build) Software Testing System Integration and Deployment System Maintenance & Support Services Technology Migration / Re-engineering

10. CASE STUDIES A Proven Track Record

11. Development: MediaBaron 2.0 Application Overview An enterprise grade video management tool showcasing Flex RIA and flash media server capabilities for frame accurate video scrubbing and control over standard internet connections. Technology Flex Flash Media Server Tomcat, MySQL Hibernate QuickTime MPEG2, H.264, FFMPEG

12. Development: MediaBaron 2.0 Challenges Existing video management systems are file based and require local files or fat pipes for remote video access. This also makes the remote access less secure Existing video management systems have evolved from 24x7 TV requirements and are not suited for producers and content owners who are mainly interested in web publishing The cost of existing video management is prohibitive and most producers tend to rely on excel sheets or simple unconnected databases to manage their videos making it very unproductive to search for clips that are relevant to their work Innovation Frame accurate video scrubbing using standard internet connectivity using FMS Simple lightweight browser based application to access video content repositories and interact with them Remote access to video content enables scene-based tagging via low-cost locations The Solution Design a frame accurate video scrubber using a streaming server backend to take advantage of internet video streaming technologies Developed a Flex-based UI that integrates video asset management functions with stream based playback Powerful server based video processing tools for video cutting, join, trans-coding and delivery The Benefits Enables internet based access to video databases at a fraction of cost of existing systems Powerful tools for online video publishing to web-portals Use of open-source components reduces cost of ownership significantly.

13. Testing: On-Line Year-Book Application Overview Functionality, release testing and production support testing for a leading web-based yearbook hosted application. Our domain knowledge and testing skills have proven extremely useful and productive and we are proud to be associated with multiple releases of the application over nearly two years. Technology Collaboration Tools Test Cases & Test case suites JIRA, Wiki, video grabs, screen shots Skype

14. Testing: On-Line Year-Book Application Challenges Web-based applications require constant releases with multiple derivative offerings. The testing complexity is significant. Strong domain knowledge is required to understand the end-user workflows in addition to regular feature testing etc. Innovation Leveraged our significant domain expertise in print layout to bring benefit to our customer Remote QA testing process innovation to make it highly productive for our customer The Solution Developed a mature process to handle test case development, acceptance suit, workflow suite, regression and ad-hoc testing requirements Full end to end workflow test cases to simulate end user behavior Strong communication and project management processes to keep the team connected on daily basis The Benefits Rapid application development taking advantage of the time zone difference between developers (in US) and testers (in India) Cost effective testing with strong domain competency and high productivity workforce.

15. Development: Rich Text Editor for Online Classified Application Overview The application is a new unified mobile advertisement platform that integrates the latest developments in targeted advertising techniques; mobile data mining with spatio- temporal predicates; cell broadcasting protocols; and location based technologies. Technology Flex and PHP InDesign server MySQL database

16. Development: Rich Text Editor for Online Classified Challenges An advertiser needs to select the right advertisement with best match for each type of service/product on offer. Display the advertisement in a non-obtrusive fashion on the idle screen of the phone An outlet owner wants to reach a customer who is in the vicinity of the store The subscriber should receive the information that she/he needs when she/he needs it Innovation Makes the advertisement targeting more efficient and reduces the overall cost of delivery of SMS/MMS by eliminating the recipients who are likely to reject the advertisement. Provides ability to target a user set based on their past data and profile. The Solution Build an advertisement response forecasting module based on latest data warehousing and data mining techniques with location, time and profile based data. The application predicts the % likelihood of response to an advertisement type so that the target customers can be selected based on their User Profiles and User Actions events. The Benefits The Data Mining engine software will be on server of the mobile operator. It would generate revenue from Advertisements and benefit both us and operator

17. Development: Web2Print Application Overview A flex application providing visual tools for page layout of brochures, classifieds and dynamic definition of data tags for variable data printing. Also showcases InDesign Server Technology for page creation and PDF generation. Technology Flex and PHP InDesign server MySQL database

18. Development: Web2Print Challenges Customizing point-of-sale brochures across a large number of franchises is costly and error prone Local copies of layouts can be distorted / changed by partner impacting branding negatively Web-based solution for variable data printing is expensive Innovation Simple way to describe fields onto a InDesign document for variable data printing Web-based page layout using templates Template browser for quick selections The Solution Developed a Flex based web application that provides visual page design elements Developed a XML parser to identify data fields and customize them using web-based application. Used InDesign Server to provide data merge capability Used InDesign server to provide PDF generation capability The Benefits Quick and hassle free data entry using web-application Print ready pdf customized for local branches provides inexpensive point of sale customization solution

19. Stock footage Web-Application – MovicoVideos.com Application Overview A web-application for eCommerce enabled stock footage trade. It includes video browser, powerful text search, preview player, light-box, user account management, payment gateway integration and an innovative back-end server for automated video delivery. Technology Flex & PHP Flash Media Server MySQL eCommerce engine

20. Stock footage Web-Application – MovicoVideos.com Challenges Video content owners are unable to monetize their video archives for lack of online catalog presentment and trading tools The time and costs involved in manual review of a library are prohibitive of trade Delivery of high resolution videos is manual thus increasing cost of transaction and slowing growth of business Innovation Full text search engine enables rapid search for what one is looking for Light-weight preview player Dynamic tags and promotional videos presented in UI to keep visitor interested in content Conforms to state of the art stock footage trends The Solution Designed an online portal for stock video commerce State of the art asset browser, preview player, eCommerce engine, user management engine with special features for selection, review and search Automated video delivery engine with integration to large file delivery toolkits The Benefits Enables content owners to reach global audiences Powerful tools for search, preview, selection and purchase Lowers overall transaction costs significantly by using automated delivery options

21. TESTIMONIALS What Clients Speak About Us

22. Testimonials – What Clients Speak About Us "It was a real pleasure for me to work together with Pariksha Labs on our project. The team is very talented specialist with a deep understanding of mobile & IT business peculiarities”~ mobile software publisher in NY “Good develope, very good support. Accurate Documentation.”~ Italian software provider for hazardous chemical transportation tools "What I really appreciate about the company is your willingness to always go the 'extra mile', particularly when we have had tight deadlines imposed by our customers. You have made us look very good! Clearly you are a great asset to us as we build this product.”~ CEO, Adobe Partner, Canada "Your team's intimate knowledge of publishing has helped us hugely on this project. Clearly you are a great asset to us as we build this product.”~ US company building a Rich-Internet-Application for a publishing workflow solution

23. THANK YOU Pariksha Labs Private Limited #198, HSIDC UdyogVihar Phase VI Gurgaon 122 001 Haryana, India Phone: +91-124-426-6913 Email: info@parikshalabs.com For more case studies & portfolio, Please visit our website www.parikshalabs.com