Bolster Your Visibility and Authority with Compelling Content
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Join Danny Sehr (SVP Customers, Scribit) to learn simple techniques and steps that you will want to use immediately to start winning the content battle.
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Bolster Your Visibility and Authority with Compelling Content
- 1. Bolster Your Visibility and Authority with Compelling Content
- 2. Danny Sehr, Scribit SVP Customers Danny has 15 years experience in professional services, product marketing, and software development leadership. Scribit empowers online marketers to curate from the web’s best content and publish directly to their social media and website, increasing engagement and sales.
- 3. Marketers engage through multiple channels Social Website & Email Media Landing Pages Marketing • Interesting and compelling content is the fuel • Your customers and prospects are your audience • Engagement, conversion, and retention are the goals
- 4. Scribit fuels social, email, and website channels Millions of ar%cles & videos from hundreds of publishers Social Share Source Content Email Enrich Drive engagement to your website & landing pages Website Publish
- 5. The rules of marketing are rapidly changing Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today? LinkedIn “B2B Technology Community”
- 6. Biggest content marketing challenge? Producing a Variety Budget to License Lack of Buy-In/ of Content, 7% Content, 1% Vision from Higher-Ups Inside Your Company, 12% Producing the Kind Budget to Produce of Content that Content, 18% Engages Prospects/ Customers, 41% Producing Enough Content, 20% Source: MarketingProfs & Content Marketing Institute B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
- 7. Brand marketers have a content deficit To join in the conversation, or keep it going, you need: • Fresh, quality content to post regularly on social channels, and • Credible, relevant content to fuel nurturing initiatives.
- 8. How do you provide really great content? • Create Original Content • Outsource • Curate • Fresh, Evergreen • Product, Industry, Customer, General
- 9. What types of content do you need?
- 10. Product: Specific to you • Company • Product • Feature Differentiate your company and product
- 11. Industry: Related to your industry • Trends • Research • Guides Positions you as a thought leader
- 12. Customer: Interests your audience • Best Practices • Educational • Infographics Connect with your customers
- 13. General: Universal interest • Fun • Controversial • Viral Personalizes your brand Keeps you in the conversation
- 14. More information on Scribit To learn more about Scribit can fuel your online and social marketing: Contact Us Follow Us www.scribit.com facebook.com/scribiting info@scribit.com @scribiting 1-888-848-3675 linkedin.com/company/scribit
- 15. Thank you!