Using Video to Become More Human

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Many marketers still have questions around how to utilize video, the benefits and creation of this incredible marketing tool. Ready to explore? Join Wistia video experts, Ezra Fishman, Director of Marketing, and Chris Savage, Co-Founder and CEO, as they guide us through: - How to attract and engage prospects with video - How to create your video - How to build your audience and improve over time - How to have fun with your video efforts (seriously)

Technologie Business Bildung

UsingVideo to
Become More Human
Human 1 Human 2

How is your company perceived?
Anonymous and faceless Human, trustworthy and fallible
- or -

Many chances to be human
• Put your face on that darn webinar

Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem
with a screencast + bumper

Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem
with a screencast + bumper
• Teach your audience one speciﬁc thing

Measure success with
relationships not views
Vanity Metrics

GETTING THERE FROM HERE
• Start (s)crappy
• Start low risk
• Build your audience
• Improve over time

SUMMARY
• Set a new video goal - be human
• Bring the skills and learning in-house
• Experiment and improve with time

THANKS!
@csavage @ezraﬁshman
http://wistia.com/learning/

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Using Video to Become More Human

1. UsingVideo to Become More Human Human 1 Human 2

2. How is your company perceived? - or -

3. How is your company perceived? Anonymous and faceless Human, trustworthy and fallible - or -

4. The power of human

5. Easy and scalable, but impersonal

6. Easy and scalable, but impersonal

7. Easy and scalable, but impersonal

8. Easy and scalable, but impersonal

9. Hi

10. Video is personal ... and scales

11. Many chances to be human

12. Many chances to be human • Put your face on that darn webinar

13. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper

14. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one speciﬁc thing

15. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one speciﬁc thing • Make a fun video about your team

16. Many chances to be human • Put your face on that darn webinar • Solve a common customer problem with a screencast + bumper • Teach your audience one speciﬁc thing • Make a fun video about your team • Don’t be afraid to be yourself!

17. Measure success with relationships not views Vanity Metrics

18. GETTING THERE FROM HERE • Start (s)crappy • Start low risk • Build your audience • Improve over time

19. START (S)CRAPPY

20. START (S)CRAPPY

21. START (S)CRAPPY

22. LOW RISK Not your frontpage video!

23. LOW RISK Content on the blog

24. LOW RISK Documentation + Support

25. BUILD YOUR AUDIENCE

26. BUILD YOUR AUDIENCE

27. BUILD YOUR AUDIENCE

28. IMPROVE OVER TIME