Great Marketing Results - The Agile Marketing Way
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Learn about taking a step back and trying a different approach to marketing success – the agile way!
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Great Marketing Results - The Agile Marketing Way
- 1. ting Re sults – Great Mar ke g Way ke&ng Automa&on ar ketin eezey, Mar gile M The A sented by: Mathew Sw Pre ny pa elist actTarget® Com Evang An Ex Pardot,
- 3. Waterfall Method Trade Shows Billboards Analog Media Direct Mail Conferences Industry Events
- 4. Agile Drip NurturingPPC Webinars AdWords Social Email Marketing Content Marketing
- 5. 1 #
- 6. TEAM AGILE TEAM “BRANDING” PR PostsTRADERelations Blog EventsAnalyst SHOWS “LEAD GEN” SEO Paid Search Email Linkedin Marketing CONTENT MARKETINGEvents CONTENT MARKETING MQL “DEMAND GEN” NURTURING Converting Paid Search
- 7. What Did You What Are You Do You Have Do Yesterday? Doing Today? Any Hassles?
- 8. 2 #
- 9. USER STORIES Ask How, When and Why?
- 10. 3 #
- 11. -‐ Sco@ Armstrong, Brainrider
- 12. GOAL *Executing BETTER, then measuring and recalibrating will always get you closer to your goal. START
- 13. 4 #
- 14. METRICS “BRANDING” HITs Klout Score Likes METRICS Page ViewsUniques “LEAD GEN” LEADS STAGES Quality of Traffic Traffic DOWNLOADS VELOCITY OF LEADS MQL “DEMAND GEN” CLOSE RATIO SQL STAGES
- 16. • • PPC Create Topic Create Cover Page • Write 2 Pages • Advertise as “Pre-Release” • Drive to Form for conversion • Measure conversions against your goal • Evaluate next steps
- 17. 1 DRIP Create 3 emails at a time. That gives you plenty of time to see how well they performed, and then 2 create 3 more. 3
- 18. Social
- 19. REPORT STAGE 1 STAGE 2 STAGE 3
- 20. TOOL BOX LISTENING HootSuite Radian 6 TWEETDECK TOOLS PROJET TRELLO BaseCamp DO.com MANAGEMENT AsanaLiquidPlanner EXECUTION MARKETING AUTOMATION
- 21. AdWords HITs Klout Score PPC Likes Page ViewsUniques Trade DRIP STAGE 2 Traffic Traffic STAGE 3 LEADS Conferences Quality of Traffic Shows DO.com Email Marketing DOWNLOADS Content Marketing Industry Events PPC VELOCITY Radian 6 OF LEADS Webinars TWEETDECK MQL Asana TRELLO HootSuite MARKETING TWEETDECK STAGE 1Drip Nurturing SQL AUTOMATION LiquidPlanner STAGES USER Analog STAGES Media STORIES CLOSE RATIO Social
- 22. Contact Info Mathew Sweezey Pardot, An ExactTarget® Company Marketing Automation Evangelist 950 East Paces Ferry Rd Suite 3300 mathew.sweezey@pardot.com Atlanta, Georgia 30326 @msweezey 404.492.6848 - 877.3B2B.ROI www.pardot.com