The document discusses SugarCRM's integration with Pardot for building a lead generation machine. It describes the challenges of large inbound traffic and prioritizing campaigns. Pardot is recommended as it offers complete features, customer service, and affordable pricing. The integration increases website visitors, converts visitors to leads, prioritizes and routes leads, and shortens the sales cycle by applying routing and prioritization rules. SugarCRM's custom integration with Pardot's API provides extended functionality, control over data syncing, and seamless integration.
Converting these leads into closed business, and EVERYTHING that happens in between From how spend money getting those leads, how to prioritize them, how to route them correctly, how to This is not just a CRM technology/ strategy issue, it’s a business issue.
First part, is getting those leads.. There are two ways you can view this process,
When your organization is thinking about getting leads, you’re thinking about the funnel and what programs you're spending your money on
Take step back and think about your customers, who are they and what do they think about, how do they shop?
Use sugarcrm.com as an example
Cloud Connectores
Cloud Connectores
Sales Intelligence Better business decision making for sales reps Sales Intelligence analyses your existing sales data to pro-actively deliver actionable, relevant information. While traditional business directories can tell you who you could call, only a sales intelligence solution can tell you who you should call, when to call, and what to say. helps you find, qualify, engage, and close more sales. Increase landing page conversion Reduce cost per lead
Think about the customers at each of those steps. How sugarCRM helps at each of these steps
Always a circular process, reporting in Sugar and measuring your previously identified goals will help you optimize them in the future.
Always a circular process, reporting in Sugar and measuring your previously identified goals will help you optimize them in the future.