This document outlines 7 best practices for delivering superior customer support via live chat. These include: 1) Offering chat incentives to encourage adoption, 2) Customizing chat buttons and windows to match branding, 3) Extending personalized chat invitations, 4) Avoiding aggressive chat pop-ups, 5) Maintaining a friendly tone in chats, 6) Responding to customers quickly, and 7) Ensuring agents have product knowledge. Following these practices can help live chat positively influence customer attitudes and support growth in its use.