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6 Steps to Defuse (and
Retain) the Upset Customer
business with a company if they are
dissatisfied with the customer service
experience
(Harris Interactive)
(White House Office of Consumer Affairs)
....they will
communicate their
negative experience
with 9
to 15 people
86% of consumers will stop doing
Tips on How to Defuse
and Retain the Upset
Customer…
NUMBER 1
NUMBER 2
Let the
customer
know you
are truly
listening
NUMBER 3
3. When it’s your turn to offer a
reply, apologize, empathize and
maintain a calm and caring tone
NUMBER 4
4. Take
responsibility
NUMBER 5
5. Resolve
or repair
as
quickly as
possible
NUMBER 6
6. Follow up
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6 Steps to Defuse (and Retain) the Upset Customer