Get the most out of InMail to reach key decision makers, subject matter experts, and prospects on LinkedIn. (last updated 2/26/2013)

1. InMail
Most credible way to directly reach anyone on LinkedIn
February 2013
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2. What is InMail?
 InMail is a message you can send directly to another LinkedIn member you’re
not connected to. InMail messages come with most Premium accounts, or
can be purchased in batches of 1, 3, 5, or 10.
You can reach out to any LinkedIn
member you’re not connected to
by clicking ‘Send InMail’ button
Note: InMail feature is not be available for reaching out to a LinkedIn member who has opted-out from receiving an InMail messages.
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3. In what situations should you use InMail?
 Consider using InMail when you need to reach out to…
– Passive candidates you may want to hire
– Sales leads you may want to open up new sales opportunities
– Subject matter experts you may want to approach for their knowledge
– Decision makers you may want to start new business conversations
– Executives you may want to get connected professionally
 In short, InMail is a powerful tool for reaching out to people of your interest
whom you’re not connected to on LinkedIn
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4. What are the benefits of using InMail?
 Direct access: Reach person of your interest directly, even if you don’t
know their contact information.
Without InMail
?
YOU LINKEDIN MEMBER
With InMail
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5. What are the benefits of using InMail?
 Additional credibility: InMail messages will be associated with your
LinkedIn profile, providing your recipient with additional credibility and
information about yourself.
Your InMail message will
appear in following places
and will be associated with
your LinkedIn profile:
• Recipient’s LinkedIn inbox
• Recipient’s homepage (as
an alert)
• Recipients email inbox, for
members who have enabled
InMail email alert
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6. What are the benefits of using InMail?
 Risk free: If your InMail does not get a response in 7 days, InMail credit
gets refunded back to your account.
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7. How do I send an InMail message?
Select category of your
2 InMail message
Click ‘Send InMail’ button on
1
Profile or Search page
Compose your
3 message
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8. Quick Tips: Getting the most out of InMail message
 Keep it brief and reference common connections
– Messages with 100 to 150 words tend to work best
– Start a conversation rather than trying to seal the deal immediately
– Leverage your network and common threads to increase your credibility
LinkedIn will let you
know if you have
somebody in common
with the recipient
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9. Quick Tips: Getting the most out of InMail message
 Check out suggested profiles
– See if there are more people you may want to reach out to by looking through
suggested profiles
David Pearson
Tom Adams
Richard Jackson
There may be people you may
also want to reach out to
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10. More resources
 InMail Overview
 Purchasing and sending an InMail
 InMail expiration and renewal process
 InMail vs. Introductions
 Finding your total available InMail credits
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