1. MEDIA KIT

2. SOCCER
TO BE THE WORLD’S
3
LEADING AUTHENTIC
GRASSROOTS SOCCER, LACROSSE
AND RUGBY COMPANY, BUILDING
STRONG RELATIONSHIPS IN A
SPORTS
SOCCERLACROSSERUGBY
VIBRANT, CREATIVE AND ETHICAL
ENVIRONMENT. TO INFORM,
INSPIRE AND INNOVATE.
LACROSSE
This is the mission statement of Sports Endeavors, Inc., a company known to many
simply as Eurosport, the title of its soccer catalog. This idea reflects all that Sports
Endeavors, Inc. stands for and is the basis for the way we conduct business. Based
in Hillsborough, North Carolina, Sports Endeavors, Inc. was founded in 1984 by the
Moylan family to provide American soccer players with equipment and information
unavailable anywhere else. Since our first catalog, Eurosport hit the presses, we
have worked to promote the game of soccer at all levels and to educate players,
officials and their families about our sport and its equipment. Over the years, the
Sports Endeavors family has grown and now includes additional catalogs: Great At-
lantic Lacrosse Company;World Rugby Shop: Team Eurosport; KeeperSport; as well
as the websites,
SOCCER.COM WORLDSOCCERSHOP.COM RUGBYRUGBY.COM,
WORLDRUGBYSHOP.COM LACROSSE.COM RUGBY

3. HISTORY
LARGEST SOCCER DATABASE IN THE U.S.
Fans - Youth Players - Soccer Moms - Soccer Dads - Teams - Coaches - Women - Hispanic
e-commerce
soccer site
in the world
SOCCER.COM
soccer publication in the U.S.
Eurosport
It all started with our first soccer catalog in 1984.
After 25 seasons, Six World Cups, and thousands of
soccer matches, Eurosport has become the
soccer authority in the U.S.
The most complete multimedia soccer platform to reach the U.S. soccer market.

4. U.S. SOCCER MARKET EUROSPORT DEMOGRAPHICS
SOCCER IS
57% of our customers live in a household with children
Soccer participation Age Breakdown
Education
has expanded at an 17 and
NO LONGER A
Male: 49
26.3%
younger No High School Diploma 12.6%
average 8% per year 18-24 Years 7.0%
Female: 51
NICHE
High School Diploma or Some
45.4%
over the last 25-34 Years 12.6% College
35-44 Years 17.7%
decade. 45-54 Years 15.5%
Associate Degree
Graduate and Post-Graduate
6.8%
Median age: 37.3
Jim Haner, Soccerheads, Degree
35.1%
North Point Press, 2006 55+ years 20.8%
!
Average Household income $75,748
1.9 Million people attended a professional
soccer match in 27 stadiums in the U.S. 92% are home owners
between June 20 and August 9, 2009.
Record Magazine, September 8, 2009
•93% live in household with credit card
There are more kids playing soccer than any sport •66% have two or more vehicles in the HH
except basketball. Today, Six million teenagers play in •64% purchase over the internet
organized leagues, and soccer is being added to the •72% with internet access at home
athletic programs of more schools than any other sport.
Jim Haner, Soccerheads, North Point Press, 2006 Lifestyle stages
Young Singles 2.7%
Household income of families with members participat- Young Cohabitors 3.9%
Young Couples 1.9%
ing in organized soccer is higher than any other sport New Families 4.9%
($77,600). Maturing Families 21.2%
Sports Marketing Research & Established Families 22.0%
Primetime Couples 3.7%
porting Goods Manufacturers Association, 2008
Primetime Cohabitors 12.1%
Primetime Singles 1.5%
While soccer in the U.S. has always been a game Sunset Couples 7.6%
played mainly by children, that’s no longer the Sunset Cohabitors 11.9%
case as nearly 30% of all soccer players are Sunset Singles
Non-Classified
1.5%
5.1%
over the age of 24. Sporting Goods Manufacturers Association, 2008 Expecting a Baby 4.1%
!

5. U.S. SOCCER MARKET
A DIVERSE Hispanics
Women CROWD
Nearly 50% of all high school soccer players are
Hispanics represent 30% of MLS fan base vs.
15% of the general population.
Scarborough research 2007
Sports Business Journal & ESPN Sports Poll
females and more than 50% of all college soccer
players are females. Sporting Goods Manufacturers Association, 2008
The top two Spanish language cable TV
Soccer is the most popular NCAA sport for women and programs in May 2009 were soccer games.
the number of women playing college soccer has grown Advertising Age, 2008 Hispanic Fact Pack
by 226% since 1990-’91. Sporting Goods Manufacturers Association, 2008
39% of the Major League Soccer fan base is female. MLS 2008

6. Fans - Youth Players - Soccer Moms - Soccer Dads - Teams - Coaches - Women - Hispanic
There is only ONE way to reach ALL segments
of the U.S. soccer market efficiently:
Online Print Grass Roots Order inserts Integrated Promotions

7. LOOKING
FOR SOCCER
FANS? OUR NETWORK OF TARGETED SOCCER WEBSITES
Every day,
Soccer.com,
WorldSoccerShop.com,
www.soccer365.com, and
TiendaFutbolMundial.com
attract enough visitors
to fill the 94,000 seat
Soccer City Stadium in
Johannesburg (site of 2010
World Cup Finals), with
over 10,000 people left over
cheering outside of the
stadium.

8. ONLINE SOCIAL NETWORK
Target e-mail Blast
• Over 3.3 million unique visitors every month
• Over 1.2 million opt-in email addresses
• Multiple targeting options
Soccer.com & Espanol.soccer.com
Featured
Section Position
Spotlight
Home page sky-
Featured
Position
• Over 150,000 engaged fans
• Multiple platforms communicating a soccer message
Soccer365.com • Viral promotions
Top horizontal
Story
Box
Featured
Position
WorldSoccerShop.com & TiendaFutbolMundial.com
Your brand’s soccer program can be part of the conversation

9. PRINT
#1 SOCCER 11+ Million copies
distributed yearly
PUBLICATION Multiple editions
IN THE U.S.
to specific targets:
•English •Bilingual •Spanish
Supplied Ad Circulation
PRINT CATALOGS In Home Date Closing Date
Deadline English Spa nish Bilingual
SPRING TEAM EUROSPORT 01/18/10 09/14/09 10/19/09 475,000
EUROSPORT VOLUME 1 01/18/10 10/05/09 12/07/09 400,000 100,000
EUROSPORT VOLUME 2 02/08/10 11/02/09 01/11/10 460,000 115,000
( INCLUDES KEEPERSPORT)
EUROSPORT VOLUME 3 03/08/10 12/14/09 02/08/10 540,000 135,000
EUROSPORT EN ESPAÑOL SPRING 03/08/10 12/14/09 02/08/10 80,000
EUROSPORT VOLUME 4 04/05/10 01/11/10 03/01/10 540,000 135,000
EUROSPORT VOLUME 5 05/03/10 01/25/10 04/12/10 380,000 95,000
EUROSPORT EN ESPAÑOL SUMMER 06/01/10 03/08/10 05/03/10 90,000
EUROSPORT VOLUME 7 07/05/10 04/05/10 05/31/10 440,000 110,000
WORLD CUP SPECIAL EDITION
FALL TEAM EUROSPORT 07/05/10 01/18/10 05/03/10 550,101
EUROSPORT VOLUME 8 08/02/10 03/29/10 06/21/10 800,000 200,000
WORLD CUP WRAP UP
16 EUROSPORT EN ESPAÑOL FALL 08/02/10 05/10/10 07/12/10 100,000
EUROSPORT VOLUME 9 08/23/10 05/10/10 07/12/10 500,000 125,000
EUROSPORT VOLUME 10 09/20/10 05/31/10 08/02/10 440,000 110,000
EUROSPORT VOLUME 11 10/18/10 07/12/10 09/06/10 360,000 90,000
EUROSPORT VOLUME 12 11/08/10 07/26/10 09/02/10 1,000,000 250,000
HOLIDAY EDITION
EUROSPORT EN ESPAÑOL WINTER 11/08/10 07/26/10 09/02/10 110,000
EUROSPORT VOLUME 13 12/27/10 09/20/10 11/15/10 300,000 75,000

10. PRINT
Eurosport Special Edition Insert Powered by FourFourTwo In 2010, Eurosport customers will receive a
special edition with exclusive soccer content
in partnership with FourFourTwo, the world’s
leading soccer magazine publisher.
Edition Editorial Content Circulation Ad Due
February Kick-off Edition: WC2010, International leagues 400,000 1/11/10
nnnnnnPlayer Profile (USA and International)
April MLS Kick-off / WC2010 400,000 3/01/10
June WC edition – Schedule, game times, venues, 400,000 5/03/10
player interviews, etc.
August International Leagues (Heroes from WC) 400,000 6/21/10

11. GRASSROOTS
Over 500 events every year
• From professional matches to
youth weekend leagues
• Across the entire U.S.
• Interaction through contests,
raffles and on-site games.
• Partner material and message distribution Sponsorship packages available from 10 to 500 events

12. PASSBACK SHARE THE GAME
The 2010 Tour features ten clinics for youth
in underserved communities in ten markets
across the U.S.. Each clinic was held on a state-
THE of-the-art field by some of the best coaches
and professional players around. In addition,
PASSBACK each participant received a free ball, jersey,
PROGRAM
and healthy snack!
The Passback Program was started in 1989 as a way to
donate used, but still playable, gear to less fortunate Since its inception, the Passback Program
soccer players here at home and around the world. has collected and distributed over 541,260
Eurosport partnered with the US Soccer Foundation pieces of soccer gear.
six years ago to give the Passback program a National
platform.

13. ORDER INSERTS
• 1,100,000 orders
shipped every year
• Targeted options
for order inserts
• Put your brand in
front of fans when
they are thinking
about soccer

14. HISPANIC PROGRAMS DEMOGRAPHICS
15 PERCENT
Age Breakdown
17 and
27.79%
younger
18-24 Years 8.22%
Male: 49
Female: 51
OF OUR MARKET
25-34 Years 13.83%
35-44 Years 17.04%
Median age: 35.0
IS HISPANIC
45-54 Years 14.08%
55+ years 19.04%
!
Education
No High School Diploma 19.8%
We have a multimedia platform High School Diploma or Some
46.5%
to specifically target College
Associate Degree 6.4%
Hispanic soccer fans: Graduate and Post-Graduate
27.3%
Degree
• Bilingual & Spanish publications !
• Espanol.soccer.com & Average Household income $65,791 Country Of Origin
tiendafutbolmundial.com Mexican 63%
• 83% live in household with credit card
• Spanish affiliate sites • 61% have two or more vehicles in the HH
Puerto Rican 7%
Cuban 3%
• Bilingual grassroots teams • 59% purchase over the internet
Other Hispanic 28%
• 52% with internet access at home
• Bilingual customer service representative !

15. INTEGRATED PROMOTIONS
Case study Eurosport Print Advertising
Email
American Airlines Give & GO contest
Prizes
Trip to Madrid with VIP soccer experience,
authographed soccer gear and soccer.com gift cards.
Leveraged Multiple Eurosport platforms to
promote the contest and delivered AAdvantage
enrollments
Grass Roots
Social Networks
SOCCER.COM

16. WORLD CUP OPPORTUNITIES
In a World Cup year, not only does our audience grow 30% - 50%,
but they also become more engaged with all of our properties. If soccer is part of your marketing strategy in 2010, our
network is your best option to deliver your program.
• Exclusive gear and product promotions
• Customized programs CONTACT INFORMATION
• Unique contests and promotions
Durward Williams Vicente Navarro
EUROSPORT EUROSPORT
919.640.6270 919.640.6232
dwilliams@sportsendeavors.com vnavarro@sportsendeavors.com
Grassroots and Coorporate On-line / Mobile Gift Card Redemption Program
Branded Product Development

17. www.soccer.com