SmartWays is a marketing agency that provides innovative ideas to help brands improve customer relationships through creative advertising and new marketing channels. Its mission is to reach target audiences for each client. Its vision is to be recognized as a source of fresh ideas for major brands by the end of the decade. Coca-Cola is the world's largest beverage company operating in over 200 countries. It focuses on marketing its over 3,000 beverage brands through advertising, promotions, and brand image. Coca-Cola's mission is to refresh the world and create moments of optimism, while its vision is to have strong partnerships and bring quality products to diverse markets.

1. SMARTWAYS Juan Pablo Bolívar, Sebastian Infante , Claudia Navarrete, David Ospina y Paola Rodríguez O.

2. MISSION We are a marketing agency that gives important brands and companies new and original ideas in order to improve the way they manage their relationship with their customers, through creating different and new ways of advertisingand finding channels to meet their clients; all this, by managing creativity and honesty with our customers with the purpose of reaching a target market for each specific company orbrand.

3. VISSION By the end of the decade SmartWays will be a company recognized as a source of new and fresh ideas to our costumers’ eyes. we will work with famous brands and we will have their loyalty but also we are going to be a support for new companies while they enter into new and massive markets.

5. Show creative and graphically the benefits of any product, service or experiences.

6. Strength the brand image.

8. HISTORY (1886-1892) John Pemberton

9. HISTORY

10. The Coca-Cola Company is the world's largest beverage company. They operate in more than 200 countries and market a portfolio of more than 3000 beverage products including sparkling drinks and beverages such as waters, juices and juice drinks, teas, coffees, sport drinks and energy drinks.

11. What does does… The company manufactures the concentrates, beverage bases and syrups that make the brand unique, and sells them to bottling operations. They own or license the brands and, to connect their brands to their customers, they focus on marketing activities including print and television advertising, online programs, retail stores displays, sponsorships, contests and package design.

12. Coca- Cola’s Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. •To refresh the world... •To inspire moments of optimism and happiness... •To create value and make a difference.

13. Coca-Cola’s Vission Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. •Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. •Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. •People: Be a great place to work where people are inspired to be the best they can be. •Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. •Productivity: Be a highly effective, lean and fast-moving organization. •Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

14. Coca-cola’s Customers.. Worldwide, The Coca-Cola Company is: No.1 in sales of sparkling beverages and juices and juice drinks No.2 in sales of sports drinks No.3 in sales of bottle water It’s their customers that are largely responsible for this success. Their customers are grocery stores, restaurants, street vendors, mass merchandisers, convenience stores, drug stores, movie theaters and amusement parks – among others.

15. CORPORATE SOCIAL RESPONSIBILITY

19. RECYCLE

20. RE-PUTPROMOTE THE RECOVERY OF THE DISPOSABLE PACKINGS AND HE PROMOTES HIS REUTILIZATION RESPECT THE ENVIRONMENT AND REDUCES THE EMISSION OF CARBON IT SUPPORTS THE COMMUNITIES WHERE IS PRESENTED THIS ONE ACROSS THE PROGRAMS THAT ATTEND TO THEIR MORE URGENT

21. MARKETING STRATEGIES

22. Marketing Strategies Coca Cola’s market segmentation is pretty wide, for this particular reason, the use of the classical TV and radio advertisement results to be actually pretty effective. It’s pretty important to note the way this organization advertise in TV; Coca-Cola tries to create good sensations in people, such as happiness, joy, and optimism, feelings that people will later associate with their brand.

25. Be The Brand Inspire creativity, passion , optimism and Fun!!!

28. http://www.viviendopositivamente.com.co/opensite.do?idCountry=20&idLanguage=2

29. http://www.bing.com/images/search?q=COCA-COLA+fun&view=detail&id=6E0587DFABC76B577C404A6169BB254B101E9B40&first=1&FORM=IDFRIR

30. http://www.virtualvender.coca-cola.com/ft/index.jsp

31. http://heritage.coca-cola.com/

32. KOTLER, Philip. AMSTRONG, Gary. Principles of Marketing. 13th edition.