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DIGITAL CONTENT IN HIGHER EDUCATION – PRACTICAL FINDINGS David McCarthy Director of Digital Education at Barnes & Noble March 7, 2011

What is ? ,[object Object],[object Object],[object Object]

Growth of etextbooks ,[object Object],[object Object],[object Object]

Reasons for Purchasing eBooks ,[object Object],[object Object],[object Object],[object Object]

Poll Question ,[object Object],[object Object],[object Object]

What is taking so long? ,[object Object],What is taking Ebooks so long? Music went digital overnight.

What is taking so long? Ereading fundamentally changes the way users interact with content. Digital music only changed the distribution of content. Consumption was still done through speakers of some sort.

The book works really well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And yes students love them ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three Layers of eReading Reader Software Content Hardware Digital reading is accomplished through the lens of hardware and software.

Digital Studying Reading/Studying Software Content Hardware Realize, for students studying is much more important than reading. All layers have to be conducive to studying.

Poll Question ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why not Digital Readers B&N.com Company Confidential 08/20/11

What hardware works for studying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Candidates in the market today ,[object Object],[object Object],[object Object],[object Object]

PC/Mac and Mobile Satellites S Heavy duty studying Home/Library Digital Content Ecosystem Cloud hosting digital locker Sync through a common cloud (locker) Reading on the go. Light studying

What hardware works for studying ,[object Object],[object Object],[object Object],[object Object],[object Object]

eReading/Studying Software eReading software need to be conducive to studying

Features Students Want ,[object Object],[object Object],[object Object],[object Object],[object Object]

Feature Drivers ,[object Object],[object Object],[object Object]

Textbooks Internet Study Aids/Other Books Instructor Supplied Class/Study Notes Students need to deal with a myriad of content. Each is managed independently Students are “content pressured”

Textbooks Internet/Other Content Study Aids/Other Books Instructor Supplied Class/Study Notes Reader Note Taking Content Management Common Interface , Format and Smart Extracts ,[object Object],[object Object],[object Object],[object Object],[object Object],Reader Platform A true reading/studying ecosystem Study Ad-ins Trade Books Periodicals

DRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

508 Accessibility Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Content growth ,[object Object],[object Object],[object Object],[object Object],[object Object],2010 2011 2012 2013 2014 Digital Availability 10% 60% Propensity To Opt For Digital 10% 40% Digital Textbook Market 1% 3% 6% 12% 25%

Content is not just textbooks Adopted Content Type Textbook 63.3% Professional 15.7% Trade 12.2% University Press 1.5% Other 7%

Publishers are Torn on Digital ,[object Object],[object Object],[object Object],[object Object],The end results is that textbook content is moving to digital, but not as quickly as trade books. ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Content Formats - Reflowable

[object Object],[object Object],[object Object],[object Object],Content Formats – Page Fidelity

What about multimedia Publishers are only now creating digital versions of their flat content. Next steps will be to incorporate more interactive content but doing this at scale is some ways off due to costs. The major issue is there are no standards around mixing book and multimedia content. Students want the multimedia to be effective in their study. They would rather have the transcript of an hour video vs the video itself.

Content Management is Complex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Barnes and Noble College bookstores by the numbers (2009)

A case study in eTextbooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NOOKstudy Research Program: Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL

Application: Contribution to Performance and Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL

Application: Student Experience ,[object Object],[object Object],[object Object],CONFIDENTIAL

The Top 5 Current Features, as rated on usefulness by students ,[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL

DIGITAL RIGHTS MANAGEMENT (DRM) ,[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL Students' Views on DRM

Overall research conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL

Impact on Campus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL

Digital textbook players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL

Future Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL

Wrap up Themes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL

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