1. Minority Accruals to
Clinical Trials
PAN Annual Meeting
April 2014
Suzanne Grant, Director of Strategic Communications
Kelly Cunha, Manager of Marketing and Web Strategy

2. Outline
• What and Where is Moffitt?
• Clinical Trial Accrual Summary
• Minority Accrual Efforts; Task Forces
• Moffitt Clinical Trial Funding Opportunity

3. What is Moffitt?
• Established by the Florida
Legislature in 1981 to address the
burden of cancer in Florida. Opened
in 1986.
• Located in Tampa, Fla.
• Named after H. Lee Moffitt, former
Speaker of the Florida House of
Representatives and the impetus
behind the Center.

4. Florida – PSA/SSA Region
Hillsborough
Sarasota
Manatee
Hernando
Pasco
Polk
Pinellas
M

5. Market Demographics Snapshot
Source: Corporate Planning, Catchment Area: Hillsborough, Pasco, Pinellas, Polk, Hernando, Manatee,
Sarasota Counties. See Methodology for further detail. Demographics represent all ages.

6. A Closer Look at Minority Data
16.55%
11.45%
5.35%
6.74%
7.72%
5.89%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
Hispanic or Latino Black/African American
2012 Population 2011 Total Cancer Cases 2011 Moffitt Cancer Cases

7. 16.55% (Peds 4.98%)
5.35%
7.72%
5.21% 5.57%
7.59%
6.29%
5.16%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Therapeutic Trial Accruals
Hispanic/Latino

8. ← Moffitt Accrual →
Moffitt
Cases
Catchment
Population
Catchment
Cases
2012 2011 2011 2009 2010 2011 2012 2013
11.45% (Peds 3.62%)
6.74%
5.89%
3.44%
4.23%
5.18% 5.18%
3.79%
0%
2%
4%
6%
8%
10%
12%
14%
Therapeutic Trial Accruals
African American

9. What and Why?
Goal:
• Surpass percentage of minority patients in trials to cancer
cases in catchment
Strategy:
• Formal committee structure with financial support
• Retreat held resulting in 5 areas of focus; task forces for
each area

10. Task Force 1- Educating referring
physicians and partners

11. Task Force 2- Educating Moffitt
workforce; nursing focus

12. Task Force 3- Patient Navigation
Developed social work-clinical trials collaboration for Patient
Navigation targeting African-American and
bilingual/Hispanic/Latino
• Culturally sensitive
• Professionally adept
• Resourceful and independent
• Target GI, GU and Hem
• Added Language Services Personnel
• Support compliance, ops, clinic, marketing

13. Task Force 4- Physician education
and researcher review
• Report card to chairs
• Monthly and YTD accrual by department
and investigator
• Mandatory MD Lecture Series
• 26 topics identified – 50% mandatory
• Topics:
• Minority focused: Language
barriers, cultural competency
• Regulatory aspects: trial design,
informed consent, etc.

14. Task Force 5- Minority Community
Reputation Enhancement
• Focus groups & research led by minority-owned agencies
• Right channel/mediums for the communities
• Focus on meaningful/memorable communication for each audience
• Testimony, layman’s terms, relevant, faces of diversity
• Accelerate Community Relations efforts

16. Clinical Trial Funding Opportunity
• Phase 0, I or II trial addressing underrepresented population and likely to
help increase minority subject accrual
• Priority for team science proposals including Basic or Population science
• Up to $100k for trial and additional $50k for correlative science

17. QUESTIONS?

18. A Closer Look at Minority Data

19. Population Snapshot 2012