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Social Media – The 5 SMs ,[object Object],Patti Anklam May 7, 2010,[object Object]
Definitions,[object Object]
Social Media ,[object Object],Web-based digital technologies that shift focus from content to conversation, from publishing to interacting,[object Object],Technologies and practices embedded in a web of relationships,[object Object],“One consistently surprising aspect of social software is that it is impossible to predict in advance all of the social dynamics it will create.” – Clay Shirky,[object Object]
Technologies,[object Object],Social tools,[object Object],Blogs, wikis, microblogs, tagging, filtering, linking,[object Object],Multimedia,[object Object],Photo and video sharing,[object Object],Mobile,[object Object],Access anywhere, anyplace, anytime,[object Object],[object Object]
LotusLive, SharePoint, Jive, Mzinga, Google
Social Networking Sites
Facebook, NINGAggregation,[object Object],*Enterprise/Emergent Social Software Platform (ESSP),[object Object]
Practices,[object Object],Collaboration,[object Object],Collective intelligence,[object Object],Crowd Sourcing,[object Object],[object Object]
LotusLive, SharePoint, Jive, Mzinga, Google
Social Networking Sites
Facebook, NINGEmergence,[object Object],*Enterprise/Emergent Social Software Platform (ESSP),[object Object]
Distinctions: 4  5 “SMs”,[object Object]
Media  SM,[object Object],Customer SM,[object Object],Enterprise SM,[object Object],Personal SM,[object Object],Emergent SM,[object Object]
Media  SM,[object Object]
The 5 social medias (5 SMs)
Customer SM,[object Object]
Customer Social Media,[object Object],[object Object],Brand- and message driven,[object Object],Presence Active listening,[object Object],Sales,[object Object],“Social CRM”,[object Object],“…engaging the customer in a collaborative conversation in order to provide mutually beneficial value… it’s the company’s response to the customer’s ownership of the conversation.” – Paul Greenberg,[object Object]
The 5 social medias (5 SMs)
The 5 social medias (5 SMs)
The 5 social medias (5 SMs)
Comcastcares,[object Object]
The 5 social medias (5 SMs)
Starbucks,[object Object]
Enterprise SM,[object Object]
The Trajectory,[object Object],The use of emergent social software platforms within companies, or between companies and their partners or customers (Andrew McAfee),[object Object],An organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web (Stowe Boyd),[object Object],Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web,[object Object]
Business Drivers,[object Object],Source: The State of Enterprise 2.0 Adoption Q4 2009,[object Object],The 2.0 Adoption Council,[object Object]
Consistent Growth in Use,[object Object],Source: Nora Ganim Barnes and Eric Mattson, Social Media in the 2009 Inc. 500: New Tools & New Trends(UMASS Dartmouth Center for Marketing Research),[object Object]
Ways that social media supports personal social and intellectual capital,[object Object],Personal SM,[object Object]
Finding and making connections,[object Object],[object Object]
  Find connections
  Make yourself findable
  It’s all in the profile,[object Object]
  Easy to look up “friends in common”
  Photos and videos engage
  Easy to acknowledge others,[object Object]
Social Learning,[object Object]
Articulate and make sense of ideas, even fragments,[object Object],Finding people and being found – forming trusting relationships,[object Object],Broadest possible reach and visibility,[object Object],Creating,[object Object]
Waving,[object Object]
Experiencing,[object Object]
The networked, community, purposeful use of social media to bind networks, causes, and events,[object Object],Emergent SM,[object Object]
Causes,[object Object],http://www.slideshare.net/kanter/networked-nonprofit-slides-3671181,[object Object]
Events,[object Object]
Crowds,[object Object],http://www.youtube.com/watch?v=JuOMkj-oU94,[object Object]
Communities,[object Object],http://emergentbydesign.com,[object Object]
Common Practices and Issues,[object Object]
Community Management,[object Object],Measurement,[object Object],Privacy,[object Object],Managing the Flow,[object Object]
Community Management,[object Object]
Community Maturity Model,[object Object]
(Survey taken among E2.0 Adoption Council members, August 2009. Reported by Dion Hinchcliffe),[object Object],“… essential capability”,[object Object],Skills,[object Object],http://blogs.zdnet.com/Hinchcliffe/?p=913,[object Object]
Measurement,[object Object]
Measuring Customer SM,[object Object]
Measuring Enterprise KM,[object Object],Quantitative,[object Object],Qualitative,[object Object],What to Measure,[object Object],How to Measure,[object Object],[object Object]
Group usage
Training taken

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The 5 social medias (5 SMs)

Hinweis der Redaktion

  1. Abstract as advertised:The locus of knowledge has shifted over the past 15 years of “KM” – from being in “stuff” (artifacts, content management systems), to being in people (communities of practice, collaboration systems), to being in the network (constantly alive and moving around us, available directly and peripherally from our friends, colleagues, co-workers, and those we following on Twitter).  How we maintain and grow our personal networks – our personal net work – is a critical part of “personal knowledge management.”  Patti will put personal networks in context and then review practical techniques for maintaining personal networks.
  2. Before talking about personal networks and knowledge management, I need to share my personal perspectives and on both of these so you can understand my language.
  3. Before talking about personal networks and knowledge management, I need to share my personal perspectives and on both of these so you can understand my language.
  4. In one sense I’ve been interested in and creating networks throughout my career, but it wasn’t’ until I was introduced to science of network in the fall of 2000 that may things started to click with me. The fact that there is a tool that lets us map the relationships among people is not novel, but the research that is coming forward that tells us how the structure of a network can predict outcomes and behaviors, that is what is revolutionary. That is what is changing our thinking.
  5. In one sense I’ve been interested in and creating networks throughout my career, but it wasn’t’ until I was introduced to science of network in the fall of 2000 that may things started to click with me. The fact that there is a tool that lets us map the relationships among people is not novel, but the research that is coming forward that tells us how the structure of a network can predict outcomes and behaviors, that is what is revolutionary. That is what is changing our thinking.