Want to know Adwords basics and it's important? Go through this presentation and get the idea why do you advertise on online channels.

1. Adwords Basics

2. 1. Advertisement channel Growth
Paper Advertisment
TV/Radio Advertisement
Monthly Magazine
Advertisement
Online Advertisement

3. 2. Online Advertisement Advantages
• We can able to target the right audience through
online advertisement whereas TV/Radio, and Paper
advertisements will reach non targeted visitors too.
• We can set our own advertisement budget for online
but Media people will set the advertisement cost
• Recently, people are searching through online
compared to traditional advertisement channels. So
we can reach the right people at right time.

4. now?
Please find the recent Google’s first page result below where it shows
only 13% of the space is allotted for organic search result for major
queries. So Google encourage advertising with them to get the top 5
position in Google.

5. 4. Google Distribution Networks
• The Google Network consists of Google sites & partner properties
that use Google AdSense to serve Google AdWords ads
• These properties include: Search sites, content pages, newsletters,
email services & discussion boards

6. 5. Advertisers Benefits Through Google

7. 6. Benefits of Google Adwords
• Reach: Access to ~80% of Internet users worldwide through search and
content network
• Cost:
• No minimum spend
• You choose your own maximum daily spending limit (daily budget)
• Choose how much you want to spend per click for every keyword
• Pay Google for users who click on your ad More cost-effective than
Yellow Pages, Banner Ads & Direct Mail
• Conversion tracking = real-time return-on-investment data
• Pay Google when users click on your ads
• Timing:
• Ads are seen by users looking to purchase
• Reach your audience at the right time , with the right message
• Flexibility:
• Start advertising quickly
• Unlimited changes, whenever you want
• You can target ads to the specific location & language of your customers

8. 7. AdWords Structure
Adwords
Account
Campaign
Adgroup
Keywors AdText
Adgroup
Campaign
Adgroup
Limit: https://support.google.com/adwords/answer/1704396?hl=en

9. 8. Basic Details
Campaign
Level
•Daily Budget, Search network or Display network, Target location and Target Devices
•Target Languages, Automatic or Manual Bidding and Accelerate or Standard delivery
Adgroup
Level Details
•Max CPC , Keywords, Adtext, Adgroup grouping and Adextension
AdText Level
•Dynamic Ads
•Ad Sample
Keywords
Level
•Matching Types- Broad, Negative, Phrase and Exact

10. 9. Types of Google Advertisements
• 9.1 Google Search Advertisement
• 9.1.1 Sample Google Advertisement Text Ad

11. 9.1.2 CPC Basic Definition

12. 9.1.3 CTR Basic Definition

13. 9.1.4 CTR Example

14. 9.1.5 Location and Language Targeting
You can target ads by location and language
• Regional/Local, Country, Global & Customized Targeting
• Roughly 40 different language targeting options to choose
from

15. 9.1.6 Country Targeting
Use if you have national or global customers
Example: you ship to Australia only. Target your campaign to
Australia

16. 9.1.7 Region/ City Targeting
Region Targeting:
Example: you run a laptop accessories targeting whole Victoria
region

17. City Targeting:
Example: you have local flower shops in the Melbourne

18. 9.1.8 Customized Targeting
Use Customized targeting to target highly specific areas, this will
give the flexibility to target using miles and kilo meters. For
example, to reach customers located in an area that cannot
be targeted accurately using region or city targeting.
Example: pizza delivery service Customized Targeting

19. 9.1.9 Hourly Targeting
If you run a pizza shop in Melbourne, then you can run the ads
from morning 10 AM to 5 PM every day to avoid unwanted
enquires.

20. 9.1.10 Device Targeting:
We can able to target Desktop, Mobile and Table targeting
devices. If you think mobile devices generate more sales
compared to computer then we can able to increase the
budget for mobile devices.

21. 9.2 Google Content Network Advertisement

22. 9.3 Google Product Listing Advertisement
To begin using Product Listing Ads, you’ll need both an AdWords
account and a Google Merchant Center account. Then you’ll
need to link the two accounts. Your Merchant Center account
lets you manage your product information, while your AdWords
account helps you manage your ads and campaigns.
9.3.1 Product Listing Ads Example
Product Listing Ads show a set of relevant products for a given
search. The products appear with additional information like a
product image, price, and the merchant name, without the need
for you to create unique ads for each product you sell. Their
appearance may change as we experiment with the best display
options for this format.

24. Reference Links:
http://www.slideshare.net/targetseo/google-adword-guide?from_search=1
https://support.google.com/adwords/answer/2454022?hl=en
https://support.google.com/adwords/topic/3121777?rd=1
http://searchengineland.com/google-results-too-ad-heavy-166226