Most people now turn to Google instead of the yellow pages when looking for a company to do business with. Getting your website to appear in search results is not as straightforward as signing up for the yellow pages was, but it can be done. This presentation will explain how search engines like Google work, what an effective search engine optimization (SEO) strategy should include, and simple things you can do to increase your exposure in search engine results.
Dhanuka Agritech Limited - Sales and Marketing Intern
How to Get Found on the Internet: A Framework for a Successful SEO Strategy
2. SEO101
AThreefoldApproach
to SEO
Measurement &
Improvement
What’s New in SEO
Download this slide deck at http://bit.ly/GetFound14
3. Please hold questions until the end!
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4. Coding since 1986
Creating websites since
1997
Working in e-commerce
since 2005
Marketing MBA
Download this slide deck at http://bit.ly/GetFound14
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http://adwords.google.com
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)
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https://www.stumbleupon.com/pd
Paid Discovery on Great Content =
FAST Link Building
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10/14: 183 links from 37 different sites
1 paid stumble on 10/15: $50 for 500 visitors
11/19: 303 links from 56 different sites
An increase of 120 links and 19 root
domains in 1 month
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1. Organic Keywords (WebmasterTools)
SearchTraffic -> Search Queries
2. Landing Pages (Analytics)
Behavior -> Site Content -> Landing Pages
❶Visits ❷Bounce Rate ❸Avg.Visit Duration
3. ReferralTraffic (Analytics)
Acquisition -> All Referrals
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“I should
blog more
about that”
“I should
add that to
my Services
page”
“That would
make a great
article”
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Jump ahead of
hundreds of
millions of pages
using Authorship!
http://plus.google.com/authorship
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Technical
Fix Issues
On-Page
Keyword Research
Drilldown Pages
Editorial Calendar
Off-Page
Links (Stumble!)
Social Media
Citations
Measure & Improve
Watch the “Metrics
that Matter”
Get ideas from
keyword data
Stay onTop of
Trends
Authorship
Local
50. Download this slide deck at http://bit.ly/GetFound14
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