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How to Get Found on the Internet: A Framework for a Successful SEO Strategy
 SEO101
 AThreefoldApproach
to SEO
 Measurement &
Improvement
 What’s New in SEO
Download this slide deck at http://bit.ly/GetFound14
 Please hold questions until the end!
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 Coding since 1986
 Creating websites since
1997
 Working in e-commerce
since 2005
 Marketing MBA
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
 Google does data entry
with your website
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
www.WooRank.com
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Hand WooRank
Report to
Webmaster.
Tell them to fix it all.
(Cry if necessary)
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
http://adwords.google.com
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Each product or service needs its own page.
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
(Blog must be on your own website, not on WordPress.com or Blogger.com)
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
 4 Categories = 4 Posts Per Month
 ONE Key Phrase per post!
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
https://www.stumbleupon.com/pd
Paid Discovery on Great Content =
FAST Link Building
Download this slide deck at http://bit.ly/GetFound14
 10/14: 183 links from 37 different sites
 1 paid stumble on 10/15: $50 for 500 visitors
 11/19: 303 links from 56 different sites
 An increase of 120 links and 19 root
domains in 1 month
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
https://moz.com/local/search
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
1. Organic Keywords (WebmasterTools)
SearchTraffic -> Search Queries
2. Landing Pages (Analytics)
Behavior -> Site Content -> Landing Pages
❶Visits ❷Bounce Rate ❸Avg.Visit Duration
3. ReferralTraffic (Analytics)
Acquisition -> All Referrals
Download this slide deck at http://bit.ly/GetFound14
“I should
blog more
about that”
“I should
add that to
my Services
page”
“That would
make a great
article”
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Jump ahead of
hundreds of
millions of pages
using Authorship!
http://plus.google.com/authorship
Download this slide deck at http://bit.ly/GetFound14
1. Fill out 100%
2. Get reviews!
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https://plus.google.com/dashboard
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
Download this slide deck at http://bit.ly/GetFound14
 Technical
 Fix Issues
 On-Page
 Keyword Research
 Drilldown Pages
 Editorial Calendar
 Off-Page
 Links (Stumble!)
 Social Media
 Citations
 Measure & Improve
 Watch the “Metrics
that Matter”
 Get ideas from
keyword data
 Stay onTop of
Trends
 Authorship
 Local
Download this slide deck at http://bit.ly/GetFound14
Learn From
Pam!
Sign up to be notified of new
educational opportunities
From Pam Ann Marketing!
http://bit.ly/PamNews

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How to Get Found on the Internet: A Framework for a Successful SEO Strategy