SEO issues and suggestions for Dunhill website to get a better rank on Google for its keywords.

1. Dunhill website SEO Audit Paula Albocino

5. Issues in the titles Different URLs with same title. Every page should have it’s own title, in the local language

6. Issues in the description Different pages with same description. Every page should have it’s own description, in the local language

7. <meta name=&quot;description&quot; content=&quot;dunhill caters to the needs of the discerning man, from formal and casual menswear, to handcrafted leather goods through to fine men's jewellery and timepieces.&quot; /> Google is not showing page’s meta tag description, but part of its content instead. It can happen when description tag is used for many different pages. ( See more information ) Each page should have its own description. Images should be renamed with keywords

8. www.dunhill.com/en-gb/shoponline shows up on Google as www.dunhill.com/en-us/shoponline Page has not been indexed. Link building, unique meta tags and content could help the page to be indexed.

9. Deep pages: Same descriptions and inefficient titles. Product code could give space for keywords.

10. Content Checking what site’s home page looks like from a search engine spider’s perspective Yellow Pipe tool Little content, few keywords. Poor content

11. Content www.dunhill.com/en-gb www.dunhill.com/en-us Same, same same! Different URLs, same content

13. Backlinks Analysis Backlinks diluted across different URLs, but same page. Efforts should be concentrated on the URL www.dunhill.co.uk

20. Thank you! Paula Albocino