37. Levick Strategic Communication
(http://www.levick.com/resources/topics/issues/jet_blue.php)
It was a case of how an industry’s chronic problem suddenly became a front-page crisis. On
Wednesday, February 14, 2007, a winter storm crippled commercial air flights through the
United States, but it was JetBlue that bore the brunt of an operational meltdown that had
passengers stranded on runways for up to 10-hour stretches.
The Valentine's Day massacre of passenger rights saw employees and passengers berating
each other and perilously near violence as the myriad horror stories piled up throughout
the Eastern United States. Other airlines were also canceling flights and infuriating its
customers, but JetBlue – the airline standard for good customer relations – became a victim
of its own success and the poster child for the industry’s disarray.
On February 20, David G. Neeleman, JetBlue’s founder and CEO, unfurled a $30 million
dollar passenger bill of rights that includes:
• Customers will be compensated based on the length of the delays, ranging from $25 to
full ticket. “Delays” include airplanes unable to taxi to the gate within 30 minutes and
flight departures held up for three hours or longer.
• If JetBlue cancels a flight within 12 hours of its departure, customers can ask for a full
refund or a voucher.
• Passengers receive vouchers if flight delays are the airline's fault.
via Jetblue Youtube Channel
• JetBlue will deplane passengers if an aircraft is delayed on the ground for five hours.
43. Catch a Choo’s Campagin
Roughly 4,000 people participated in the
chase, which was picked up by the
mainstream and online media alike. Sneaker
sales subsequently increased by 33%,
according to social media agency
FreshNetworks, which designed the
campaign.
Vuitton Insider
Foursquare badge to followers
who checked in three times at its
new London boutique.
✓
68. 1. Get Going
2. Get Prepared
3. Get Blogging
4. Get Tweeting
소셜미디어 5. Get Some Perspective
성공 불변의 법칙 10가지
6. Get Talking
7. Get Realistic
8. Get Active
9. Get Good at it
10. Get Motivated
86. Your Social Media Communication Designer
“Link your Message”
ChungHyo Bak, Social Media Consultant
(Senior Consultant)
ronan.park@sociallink.kr
pakseri@gmail.com
twitter @pakseri79
me2day @parkavenue
Facebook http://fb.me/ronanbak
blog dayofblog.pe.kr
