Understanding co-creation of value through value encounters

1. VALUE ENCOUNTERS supporting value network analysis Hans Weigand Tilburg University The Netherlands

2. E3-value business model (Gordijn & Akkermans, 2004) – basics Main goals: understand business achieve shared meaning between stakeholders change/improve business starting-point for IS design

4. Source : Stephen Vargo, 2009 www.sdlogic.net

6. E3-value- example hospital

8. Triads in networks (Choi & Wu, 2009; Li & Choi, 2009) supplier customer supplier customer agent Service outsourcing supplier1 buyer supplier2 Multiple suppliers + - -

10. value activity actor value transfer (proposition) value transfer (derivation) source to beneficiary from reinforce 1 1 1 1 internal resource controlled by 1 1 value object value encounter value object TypeOf TypeOf * * * * object object * 1

11. value activity actor value transfer (proposition) value transfer (derivation) source to beneficiary from reinforce 1 1 1 1 internal resource controlled by 1 1 value object value encounter value object TypeOf TypeOf * * * * object object * 1