2. “Social media is media designed to be disseminated
through social interaction, created using highly accessible
and scalable publishing techniques.” (Wikipedia)
9. From Only Consuming Media
to
• Producing
• Combining
• Critiquing
• Structuring
• Publishing
• Sharing
•...
10. BLOGS – weB LOGS
Originally online diaries
Today any web site that works as a media
platform for a person or group
11. Social production
A model of
production where
many people
coordinate their
work using social
media technologies
mostly without
hierarchical
organisations
15. Social Network
A platform, built on social media technologies,
that supports relationships between individuals
16. Why Social Networks
Keep in touch with remote friends
Find friends of friends
400,000,000
active users
50% of active
users log on to
Facebook in any
given day
18. Relations or Transactions
“delete all your energy sucking social-networking
profiles, kill your fake virtual friends, and
completely do away with your Web2.0 alterego”