Study of consumer behaviour and perception towards different soap brands in mumbai

1. STUDY OF CONSUMER BEHAVIOUR
RELATED TO DIFFERENT SOAP
BRANDS IN MUMBAI

2. CONTENTS
• Objectives
• Company Overviews
• Research Methodology
– Sampling Strategy
– Sample Size
– Research Techniques
• Research Questions and Tools
• Data Analysis
• SPSS Analysis
• Findings and Recommendations
• Conclusions

3. OBJECTIVES
• To determine the awareness level of the soap brands
• To identify perception of the consumers
• To identify various factors affecting purchases
• To determine effects of product ingredients on the
consumer
• To study consumer buying behaviors
• To determine preference of the consumers

4. COMPANY OVERVIEW
• Dettol Healthy Touch Hygenic Refresh Bar Soap (citrus
fragrance). Dettol is the trade name for a line of hygiene
products manufactured by Reckitt Benckiser
• Lux is a global brand developed by Unilever. The range of
products includes beauty soaps, shower gels, bath
additives, hair shampoos and conditioners
• Dove provides skin care, hair care, body lotions, body
wash, bar soap and deodorant
• Lifebuoy, the world's leading health soap, creates
accessible health and hygiene products for your family
including bar soap, body wash, hand wash

5. RESEARCH METHODOLOGY
• Research Design – To study and gain insight about soap
usage in Mumbai Region
• Research Approach – Collecting Data though primary and
secondary methods
– Primary Data:- Online Questionnaire- Structured,
Questions are closed ended and answered in fixed
options
– Secondary Data: - Company website and articles
• Research Method: - Survey, Online Questionnaire,
• Sample Size – 25 customers
• Sampling Method:- Random sampling method

6. Research Questions and Tools
• What is the age of customers?
• What type of soap is used by the customer?
• What are the factors influencing purchase?
• Preference of the customer
• Price, Brand and Quality are the decision making factor
• Usability of the product
• Tools – Microsoft Excel, SPSS and Pie Chart

7. DATA ANALYSIS

8. DATA ANALYSIS

9. DATA ANALYSIS

10. DATA ANALYSIS

11. DATA ANALYSIS

12. DATA ANALYSIS

13. DATA ANALYSIS

14. SPSS ANALYSIS

15. SPSS ANALYSIS

16. FINDING AND RECOMMENDATIONS
• 16% prefer medicated or herbal soap
• 28% prefer branded product
• Basically people use soap for cleaning purpose and germs
protection purpose
• Dettol is highly use product by the customer for germs and
cleaning purpose
• Usability of Dove is more compared to other products
• Even though lux and other products are more popular still
people prefer dettol
• Company should increase availability of the product
• Dettol is more preferred as compared to price and
availability

17. CONCLUSIONS
Today soaps are being purchased on major 4 factors
• Brand Name
• Antiseptic Quality
• Beauty Care
• Price

18. THANK YOU