The document introduces two new fragranced versions of Ariel detergent for the Indian market - Ariel Spring Clean with a floral fragrance and Ariel Fresh Clean with a refreshing fragrance. Research indicates that fragrance is an important factor for homemakers doing laundry. The fragrances were inspired by Indian spring flowers and jasmine. Ariel is known for stain removal and has continuously innovated products for the Indian market. The new fragranced versions provide superior cleaning with a choice of fragrances.

1. Superior cleaning in a choice of Two Fragrances – Ariel Spring
Clean & Ariel Fresh Clean Another Breakthrough Innovation from
Ariel for the Indian Family
Ever wished that your clothes could smell mesmerizing and fragrant
like your perfumes? Procter & Gamble, the makers of leading
international fragrances such as Hugo Boss, Lacoste, Old Spice and
Valentino now make your wish come true, with the launch of Ariel in
a choice of two exciting fragrances – Ariel Spring Clean with a floral
fragrance, and Ariel Fresh Clean with a refreshing fragrance. The
two unique fragrances of Ariel now offers Indian consumers an
unbeatable combination of ‘superior cleaning’ and ‘a choice of
fragrances’ with the launch of Ariel Spring Clean and Ariel Fresh
Clean.
Research conducted by Ariel on the Indian laundry market indicates
that ‘fragrance’ in detergents is an important factor of delight for the
home-maker in her daily laundry chore. Inspired by the roses that
bloom in Indian spring time, Ariel Spring Clean has a flowery fragrance. And inspired by the
subtle refreshing scent of the jasmine flower, Ariel Fresh Clean has a fresh fragrance catering to
the Indian consumers’ special fondness for mogra.
Ariel is the world’s leading detergent and epitomizes ‘stain removal’. Introduced in India in 1991,
Ariel has continuously led other detergents in product innovation. It was the first to bring the
‘compact detergent’ technology in India; the enzyme technology for superior and safe stain-
removing power; the proprietary ‘smart eyes’ technology which helps detect and remove stains
better than any other detergent; and now for the first time superior cleaning in a choice of
fragrances. Over the years, the brand has enjoyed endorsement from celebrities such as
actress & social worker Shabana Azmi, Begum of Pataudi, successful actress and homemaker
of the Pataudi family Sharmila Tagore, TV’s most popular ‘saas-bahu’ duo Smriti Iraani and
Apara Mehta, and lakhs of homemakers in India.
Ariel contains safe ingredients for normal fabrics and skin under recommended usage
conditions for laundry, and meets the Company’s stringent human and environmental safety
standards.
Ariel in its choice of two fragrances – Spring Clean and Fresh Clean, is available at all leading
general and chemist stores and the price remains unchanged at Rs. 145 for 1.5kg; Rs. 99 for
1kg; Rs. 50 for 500gm; Rs. 22 for 200gm and Rs. 2 for a 20gm sachet.

2. Ariel Front-o-Mat is introduced in India
exclusively for front load washing machines.
The unique tumble wash technology of front-
loading machines needs a special chemistry,
which Ariel Front-o-Mat provides. Using Ariel
Front-o-Mat completely eliminates the need
to bucket soak and a scrub.
How to use: Use one and a half scoops
(scoop provided in the pack) for a normal
wash load and two scoops for very dirty
clothes. This should ideally be used at 25-40
deg C for nylons, polyester, acrylics, 40-60
deg C for cotton synthetic blends and 60- 90
deg C for white cottons. These temperatures
give the best results. Ariel Front-O-Mat is
available in 1 kg and 1.5 kg packs.

3. In 1993, Procter & Gamble Home Products is incorporated as a 100%
subsidiary of The Procter & Gamble Company, USA. Procter & Gamble Home
Products launches Ariel Super Soaker.
In 1993, Procter & Gamble India divests the Detergents business to Procter &
Gamble Home Products.
In 1995, Procter & Gamble Home Products enters the Haircare Category with
the launch of Pantene Pro-V.
In 1997 Procter & Gamble Home Products launches Head & Shoulders
shampoo.
In 2000, Procter & Gamble Home Products introduced Tide Detergent Powder -
the largest selling detergent in the world.
In June 2000, Procter & Gamble Home Products Limited launched Pantene
Lively Clean its unique Pro-Vitamin formula cleans oil-build up, dirt and grime
in just one wash, delivering lively, free-flowing and sparkling-clean hair.
In August 2000, Procter & Gamble Home Products Limited launched New
Ariel Power Compact detergent with a new global technology that breathes new
life into clothes, by removing dinginess from them and restoring the original
colors of the fabric, by detecting and removing deposits which are left behind
from successive washes.
In November 2000, Procter & Gamble Home Products Limited presented India
in the first International Hair Styling and Beauty Expert Contest- Hair Asia
Pacific 2000 in collaboration with Sri Lankan Association of Hairdressers and
Beautician.
During this period, Procter & Gamble Home Products also re-launched the
international range of Head & Shoulders, best-ever Anti-dandruff shampoo with
an improved formula, new pack-design and logo, in three variants - Clean &
Balanced, Smooth & Silky and Refreshing Menthol, which offers the fine
combination of anti-dandruff efficacy and hair conditioning.
In January 2001, Procter & Gamble Home Products Limited and Whirlpool
India Ltd. launched a special 'Ariel - Whirlpool Superwash' offer, making
washing machines more affordable to the people of Hyderabad. On purchase of
either a 500gms, 1kg or 1.5kg economy pack of New Ariel Power Compact,
consumers are automatically eligible to buy a Whirlpool Washing Machine for
as low as Rs.238/- in Equal Monthly Installments for 24 months, by filling in
the application form that comes with the Ariel pack and contacting any one of
the Whirlpool dealers mentioned on the pack.

4. Pampers is the world’s number one selling diaper brand with sales of US$ 6 billion
annually.
Pampers provides superior dryness for uninterrupted overnight sleep, with just one
pampers diaper.
In India, Pampers Fresh & Dry is available in a variety of three sizes –4s, 10s, 25s.