The zine contains photographs taken around Oakland by the editor, along with interviews and articles. It focuses on themes of minimalism and photography. The editor's passion for photography is shown through the high quality photos featured from locations around Oakland such as CCA and Rockridge Plaza.

1. The quick brown fox jumped
over the lazy dog
Volume 1 Issue 1

2. Table Of Contents
5 Letter from the Editor
6 Oakland through the eye of Holga
12 Quotations
14 Interview: Damon Duree
16 Mode: J’adore le soliel d’après midi
24 CCA After hours
25 CCA SF / SFMOMA
26 What is your passion?
28 Dedications
3

3. Letter from the Editor
Dear Reader,
So, I’m guessing you picked up this zine because it caught your
attention. If so, you are probably a minimalist, like myself. I live
by the motto “Less is more”. You will find that it is a prominent
theme throughout the whole zine. As a third culture kid, I find
that being grounded is important, so I have my hobbies and my
own interests that I enjoy that always make me happy when I’m
down. Not only that, but they also introduce me to new people
who have the same interests as well, which is quite helpful con-
sidering I have changed schools seven times. Photography is one
just one of those hobbies, but I would consider it more like my
passion. So, when flipping through this zine, you will find that
there are a lot of photographs. All of the photos have been taken
and edited by yours truly, unless they are of me, along with the il-
lustrations as well. But enough about me, I’ll let you look through
this thing.
Enjoy!
Paige Elisabeth Carmichael
4 5

4. The concept is simple – a minimal and inexpensive
camera using medium format 120 mm film. This cul-
tural phenomenon carries only the most basic neces-
sities that a camera requires in order to function. The
ability to take it apart and put it together with duct
tape and still function? Pure genius. This entirely
plastic camera was created in Hong Kong in 1982.
Oakland through the eye of Once created and introduced to the public, it was
given the characteristic of being a “prehistoric throw-
back to the early days of camera mechanics”. This gave
everyday people the ability to introduce themselves
into the world of photography, but in an inexpen-
sive manner. The name originated from the term “ho
gwong” meaning “very bright”. After throwing a little
European into the phrase, “HOLGA” was created. Over
the next ten years, the Holga’s popularity skyrocketed. Name: Paige Carmichael
The main clientele were professors and teachers pro- Age: 17
moting this new product to their students that opened Lomographer Since: 2008
them up to new possibilities and techniques that, in Store bought: Urban Outfitters
the present digital age, is not usually possible. In the Color: Red
technologically advanced world of today, ironically, the Millimeters: 120
Holga is getting more and more popular. Why you ask?
The low-tech appeal is very overwhelming to the aver-
age person. The possibilities are endless, whether it is
converting the Holga to a 35 mm camera, using color or
black and white film, using different exposures or even
just the different colors of these plastic beauties are very
intriguing. We relish in it’s quirky and unpredictable
nature, it’s a fact. The excitement of not knowing what
to expect when picking up your first set of prints at the
local photo developer is indescribable. This counter cul-
HOLGA
ture item only has four main features that make up this
anti-digital photographic device; your eye, the lens, the
film, and your subject. These four things are the most
important in any mean of photography. Now a days,
one can Photoshop anything and make it look real, but
why not get to the raw truth and shoot with something
basic to show one’s true talent. Why not get to the heart
of what photography is really all about, capturing a mo-
ment. If you have an eye for photography, you can use
the Holga. If you don’t have an eye for photography, you
can learn from the Holga. How could you ask for any-
thing more basic than that? The answer is you can’t, but
that’s the beauty of it.
7
6

5. 1 2
4
(1) Fast Food: I walk by
this Wendy’s everyday
and I have not once seen
it empty.
(2) Green: A beautiful
garden my friends and I
pass by every time we walk 5 6
to the BART.
(3) Mega Store: The big- (4) Rockridge Plaza: This is my second home during the course of the month. Here you can find
gest CVS in the country CVS, Safeway, Jamba Juice, Starbucks and Boston Market.
by far. There is everything (5) College Ave: There are a lot of very cute restaurants along College Ave. One of my personal
from sports equipment to favorites is Khanapeena which was awarded ‘Best Indian food in Oakland’.
clothing and apparel. 3 (6) Traffic: Broadway is a very busy road, so you always have to look both ways before crossing!

6. 7 10
8 11
(7) Clifton Hall: Where I have stayed (10) Gate: This golden circle holds
for the past month. I have met some of the CCA emblem and is the top of
the nicest people I have ever met in my the main gate that you walk through
life and I thank them for all of the fond to access the school.
memories I will keep for a very long time. (11) Homeless: When walking
(8) Buggy: This photo was taken on around Oakland, you may find that
College Ave in front of the Laundromat. there are a lot of homeless people,
I love Volkswagon vans and I was very all of whom have their own stories.
excited that I was able to capture one on (12) Graffiti Art: Every where you
camera. look, you see graffiti. This type of
(9) CCA: Even though this college is only street art covers every single inch of
half a block big, it holds some of the great- Oakland, whether on the buildings,
9 12
est student artists I have seen in my life. or in the bathrooms of CCA.

7. “Love of beauty is Taste. “A great photograph is one that fully expresses
The creation of beauty is Art.” what one feels, in the deepest sense, about what
— Ralph Waldo Emerson is being photographed.”
— Ansel Adams
12 13

8. An Interview with Damon Duree
A Graphic Designer / Oakland Resident
After high school, what schools a difference for almost any cause or
have you attended? company.
Loyola Marymount in L.A. for What companies have you designed
two years with a major in graphic for?
design. One of my instructors Norwegian Cruse Line, The Ritz-
there also taught at Art Center Carlton Club & Residences, Trimble
in Pasadena and suggested I go Navigation, Visioneer, Apple,
take a look. I drove over and Moondance Baking and Simply
knew immediately I wanted to go Scrumptious Confections.
there. So I switched and spent the
next three years getting a BA in What is your favorite type of design?
Graphic Design. I love food Packaging. I also love logo
design. Creating a new identity and
What is your view on art school bringing new life to tired brand or
vs. university? product is really rewarding.
I think Art School is great and
I loved Art Center but I really
value the 2 years at the University. “Design is a natural
talent”
I really enjoyed the “College”
experience and would definitely
feel like I had missed out without
that time there. I think it is very What is it like working in the
critical growing up period for Oakland area?
young adults. Socializing and Working in the Oakland Area is great.
learning with a group of peers I love Oakland and it’s proximity to
who are from all over the world San Francisco.
vs. just your neighborhood or
school is an invaluable learning Are there any benefits that come
experience. It is an exposure to a with it? the new design take shape. Sometimes essential to good design. It only
wide variety of personalities and Yes, there are GREAT restaurants it is exactly what you envisioned and takes one bad typeface or poor
as a young designer this can be opening in the east bay and they have sometimes it catches you off guard. type layout to ruin a project. Also
very beneficial. not only amazing food but also some You look at it and think, “How’d I learn how to interact with people
really nice graphics. come up with that”. I also really enjoy and work with them. In design we
Why design? when the client is happy. They can be have clients and we have to work
Design is a natural talent like What are the pros and cons of being really grateful. with their needs and budgets.
anything else. If you have a the a designer? Listening and learning how to
knack and appreciate good and I would say the best part of being a Finally, what is some advice that solve the design problem will go
bad design for what it has to offer designer is the variety of jobs. Each you would give young, prospective along way in making work fun.
then you can put it to good use. project is new with a fresh new set of designers today?
You can create marketing and challenges and requirements that need I would say learn the basics of good
messaging tools that can make to be met. It is always rewarding to see typography. Good typography is
14 15

9. J’adore le soliel
d’après midi
16 17

13. CCA San Francisco Campus /
SFMOMA
25

14. What’s your passion?
26 27

15. Nana, I dedicate this zine to you, a member of the CCAC graduating
class of 1954. You are an everyday inspiration to me. Your strength,
sense of creativity, faith and ongoing positivity are qualities that every
person should learn to acquire. Thank you for all of your support and
knowledgeable advice you have given me throughout the years.
The quick brown fox jumped over the lazy dog
Volume 1 Issue 1