PPC Sales Funnels, Simplified

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I recently gave a presentation on PPC Sales Funnels where I focused on how, with just a few relatively inexpensive keywords, you can get amazing results with AdWords. That just means explaining the process from: keyword -> ad -> landing page -> sale I talk about: Digital marketing vs traditional (hint: traditional is on the decline) Facebook vs Google Ads Brief intro to AdWords (and the key components) Keywords Ads Landing Page 1172% ROAS (return on ad spend) Case Study – I think that’s the best part

Marketing

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You Don’t NeedTo Be A “Marketer”

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PPC Sales Funnels, Simplified

Hinweis der Redaktion

Account creation & structure Choosing keywords Match types Ad writing Ad extension Built in tools Tracking conversions Optimizing your account
In 2015, 90% of revenue was from advertising!
PPC can target any stage of the funnel Lower is usually more expensive, but converts better