4. WHY • Create awareness in
Night In Old
Fredericksburg event
• Grow Facebook
fanbase
• Increase Facebook
engagement
5. HOW
• Used WooBox to
create Facebook
sweepstakes tab
• Required page like
• Offered VIP prize
package
• Promoted on
Facebook (July 1-19)
• Encouraged social
sharing
6.
7.
8.
9. RESULTS
• Generated 198
entries
• Shared 120 times
on Facebook
• Increased Facebook
page likes by 32.5%
• Weekly engaged
users increased by
140%
11. WHY • Promote Atlanta, IL
campaign
• Encourage
engagement on the
Illinois Route 66
Facebook page
12. HOW
• Used WooBox to
create Facebook
polling tab
• $200 ad buy pointing
to the tab
• Required page like
• No prizes – just fun
• Promoted on
Facebook during the
month of July
13.
14.
15.
16. RESULTS
• Ad generated 807
new fans
• Ad clicks = 934
• Ad reach = 44,089
• All artwork will be
displayed
throughout the
town of Atlanta, IL
18. WHY
• Inspire travel to the
Beaches of Fort
Myers and Sanibel
• Increase Pinterest
followers and
Facebook fans
• Increase PR about
the destination in
general
19. HOW
• Create a Pinterest
“Bucket List” board
• Created Facebook
contest tab
• Users posted their
Pinterest board URL on
contest tab to enter
• Required page like
• Entrants could also opt-
in to a newsletter and
share with friends
• Promoted on all social
channels & Facebook
ads during June of 2012
25. WHY
• Increase travel and
bookings during
“shoulder season”
(Sept. – Oct.)
• Increase web traffic on
VisitMyrtleBeach.com
• Increase reach and
fanbase on Facebook,
Pinterest, & Twitter
• Generate feature blog
posts
• Improve readership on
Visit Myrtle Beach blog
• Generate 200 contest
entries
26. HOW
• Blogger FAM trip
• “Pin To Win” contest
• “Trip Tuesday”
competition on blog and
Twitter
• Visit Myrtle Beach blog
series (50 posts on the
“secrets”)
• Secrets revealed daily on
Facebook and Twitter
• Microsite: “secrets” and
deals at
VisitMyrtleBeach.com/60days
27.
28.
29.
30. RESULTS
• Accommodations taxes
increased in Sept/Oct
2012 over 2011
• Web traffic increased
25% over 2011
• 13 bloggers wrote 38
posts and reached 1
million readers
• Reach and fanbase grew
on all social media
channels
• Blog garnered 4k page
reads during the 60 days
• Generated 300 contest
entries
32. WHY
• Create awareness of
Vicksburg’s
outstanding
art, architecture, and
antiques
• Increase newsletter
subscriptions
• Increase engagement
on social media
channels
• Generate contest
entries
33. HOW
• Sweepstakes entry form
on VisitVicksburg.com
• Entrants pinned a
specific graphic to one of
their Pinterest boards
• Entrants earned
additional entries by
creating a “Vicksburg”
board & pinning art-
related content
• Promoted via all social
media channels
• Supported by Facebook
and Google ads
34.
35.
36. RESULTS
• Facebook likes up 13%
and unique users
engaged up 307%
• 1,439 conversions
from ad buys
• 253 new pins on
Pinterest from
VisitVicksburg.com
• 78 repins as of March
2013
38. WHY
• Increase awareness
and reach of newly
created Ohio Instagram
account
• Encourage followers to
share photos of fun
attractions and
destinations in Ohio
39. HOW
• Used Statigr.am as
contest entry platform
• Follow @Ohiogram on
Instagram
• Submit a photo of a
favorite Ohio travel
memory & tell why
• Tag @Ohiogram and
use the #Ohiomemory
hashtag
48. WHY • Help people discover
experiences in their
city
• Challenge people to
actually go do them
49. HOW
• Users complete a bucket
list item
• Take a picture of the
experience
• Upload photo to Twitter
and/or Instagram
• Tag @DTRBucketList and
use the #DTRBucketList
hashtag
• Prizes awarded for
completing bucket list
items
50.
51.
52. RESULTS
• Over 1,000 photos
submitted
• 18 people finished the
whole list
• Offline Media trying to
improve future
contests
• Working on improving
the technology
• Beginning to market
this product in other
cities
54. WHY
• Provide a local
perspective for visitors
on things to do
• Using the
experts/bloggers to
spread Austin’s
message through their
own networks as
ambassadors
55. HOW
• ACVB chose 6 locals
that represent Austin’s
experience
• Visitors ask questions
via Facebook, E-mail, or
Twitter (#trueaustin),
• Experts answer based
on their own personal
experience
56.
57.
58.
59.
60.
61. RESULTS
• Austin visitors get
great local
recommendations
• In March 2013:
– 68 tweets
– 11 Facebook posts
– 32 E-mails
• In July 2013:
– 160 tweets
– 8 Facebook posts
– 18 E-mails
63. WHY
• Showcase things to see
and do in the
destination
• Increase followers and
engagement on
@ExperienceColumbus
account
• Encourage use of
common hashtags like
#ExpCols, and
#CbusFoodScene
64. HOW • Post original content
when possible
• Comment and like
photos with Columbus
hashtags
• Repost exceptional
photos that use
Columbus hashtags
65.
66.
67.
68.
69. RESULTS
• 95% of photos are
reposted images
• Photos tagged with
#expcols have
increased 2231% since
Jan. 2013
• Followers have
increased 1093% since
Jan. 2013
• Interactions have
increase 6802% since
Jan. 2013
Judgedbased on creativity so there were no firm rules but when we selected the finalists, we based them on the quantity of photos on their board, reach of their pinterest account (number of followers), types of pins (beach, city, swimming, etc - themes) and whether their profile was new (no avatar, no followers) or if they were a pinterest user before the contest.
Wanting to steer clear of the common fall travel messages, the team instead focused on what setsthe Myrtle Beach area apart as a destination: its expanse and variety across 60 miles of coastline. FM used the “60” as our linchpin, unearthing 60 “secrets” to showcase via various social media channels during these 60 days of the shoulder season. Thus the “60 Miles in 60 Days” campaign was created.
- Increase “quick getaway” bookings/accommodation tax revenue in September and October- Increase web traffic to VisitMyrtleBeach.com by 10 percent in September and October- Work with 10 prominent bloggers to generate 10 feature posts reaching 500,000 consumers- Generate 500 tweets reaching 3 million followers- Encourage 200 contest entrants via Pinterest and reach 10,000 consumers- Reach 20 million users on Facebook and engage 50,000 current page followers- Grow MBACC’s following on Twitter, Pinterest and Facebook by 5 percent per channel- Improve readership on the Visit Myrtle Beach blog and generate 100 contest entrants
- Blogger FAM Trip: FM worked with influential travel and lifestyle bloggers on an exclusive 60-day-themed familiarization trip, encouraging social media activity and allowing time for daily blogging- Pin-to-Win Contest: all “secrets” were included within a Pinterest board on the MBACC pageo Consumers could create a board of their own dream vacation using these pins; a winner o To kick off this contest, FM encouraged influential bloggers to create their own pinboardwas selected weekly during the 60 dayswhich was then shared with readers; bloggers were offered accommodations in market in exchange for their participation, which led to more posts; the blogger with the most re-pins from their board was able to gift a trip to a reader of their choice- Trip Tuesday competition: ask consumers on Twitter and via the MBACC blog to identify a “secret” based on an image, with a winner chosen among the respondents each Tuesday- Visit Myrtle Beach blog series: based the FM team’s experiences in market, the team authored more than 50 blog posts for the Visit Myrtle Beach blog, highlighting “secrets”- Secrets revealed: each day the MBACC Facebook page and Twitter handle featured a new “secret”; Fans were encouraged to enter their own image, based on the week’s theme, on “Photo Friday” (a MBACC Facebook tradition)- Campaign microsite: all “secrets” and corresponding 60-themed deals from MBACC members were available for viewing on a microsite, VisitMyrtleBeach.com/60Days
Campaign generated more than 850 tweets, directly reaching more than 7.6 million followersFacebook posts on the MBACC page reached more than 38 million users and directly engaged more than 150,000 through comments, shares and likesDuring September and October, Twitter grew 7 percent, adding more than 500 new followers; Facebook grew 18 percent, adding more than 110,000 new followers; and Pinterest grew 88 percent, adding more than 1,000 new followers
Vicksburg is home to many world famous art galleries and is known for having amazingcollections of art and antiques. In the Vicksburg Art, Architecture and Antiques campaign, we will utilize the social network Pinterest to spread the word and photos of Vicksburg’s outstanding collections of art and antiques. Users will be asked to pin a promotional graphic for the sweepstakes to one of their Pinterest boards. Users can earn additional entries by creating a Vicksburg Pinterest board on their user account and adding some of the arts, architecture and antiques photos that will be placed on the landing page to their Pinterest boards. We will include a pre‐checked enewsletter sign up box in the entry form to increase the CVB’s e‐news database. To promote the contest, we will be showcasing these photos and interacting with fans on Vicksburg’s social networks, including Facebook, Twitter, Instagram, Pinterest, and YouTube— kicking off an ongoing initiative to engage Vicksburg’s fans and followers in innovative, photo centric ways that build lasting relationships and brand enthusiasm. The Vicksburg Art of Pinning grand prize includes a two or three night getaway full of tours and wonderful gifts.
#Ohiomemory photo contest on Staigr.am Goals: • Increase awareness and reach of newly created Ohio Instagram account • Encourage followers to share photos of fun attractions / destinations in Ohio Details: • Platform: Statigr.am • Dates: May 6-20, 2013 • Cost: $3,000
Statigram:Allowed for approval process on separate contest page. Photos did not appear on page until approved by Ohio Tourism staff o Allowed for metrics tracking
Offline Media partnered with LiveWorkPlay because they have a strong following of people who love Downtown Raleigh. Help with their website and provide future site visitors with photos of people enjoying the things to do in their town. Ran May 1 – July 14, 2013.
Research shows that visitors want local information when planning their trips.